ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards Best in Television

Television shows, series and specials are eligible for this award. This includes shows streamed on sites including Netflix, Hulu and Amazon. Objectives include promoting new shows, upcoming seasons and engaging fans and viewers.

See previous winners and honorees here.

Finalists

finalist
gold
Haunting of Hill House Social Campaign
Netflix Originals don't play by traditional genre rules. So when it came time to launch The Haunting of Hill House, their new horror original series, they needed a campaign that clearly communicated that they were here to scare... but in a totally different way from everything else telling terrifying stories.
finalist
Altered Carbon Social Campaign
Netflix came to us with a challenge: launch our most expensive (and confusing) series to date in a way that would get the world talking. Meet Altered Carbon, a dystopian science fiction cyberpunk crime drama where a legendary soldier is brought back to life 350 years in the future and is hired to solve a murder by the man who was killed but isn't …
finalist
audience
BoJack Horseman Season 5 Social Campaign
For Season 5 of the greatest show that's ever been made on any network, we propelled the conversation around the greatest star Netflix has ever hired to new heights. And with BoJack Horseman finding himself in a whole new set of Hollywoo shenanigans, we knew that extending the story of the show onto social would get fans talking.Our campaign was r…
finalist
TBS: Final Space: Facebook Live - Cards with Gary
TBS's Final Space is a serialized intergalactic space saga about an astronaut named Gary, his friends, and his adorable, planet-destroying friend, Mooncake. Gary is overly excited to make new connections, true friends, and play cards with someone… ANYONE. Entertainment fans, especially Millennials and Gen Z, are just as eager to get closer to the …
finalist
The Purge: Digital Campaign
In 2018, USA Network launched THE PURGE, a TV series based on the hit movie franchise from Blumhouse. The series imagines a world in which all crime—even murder—is legal for one night every year. While the clock winds down on this 12-hour period known as "Purge Night," some fight, some hide and others embrace what it means to Purge to its fullest …

Nominees

#AFazenda10 - Mais Conectada
Already a three time Short Awards winner 2018 and a finalist in Integration With Live Television (2015), Record TV come back to this prize with the reality show The Farm in 2018. The reality show was launched with a new host, integration format and content and signature choosed by Record TV to present its digital version: "The Farm - The Most Connected E…
Escape At Dannemora - A True Crime Social Campaign
Escape At Dannemora is the stranger-than-fiction story of how Richard Matt (Benicio Del Toro) & David Sweat (Paul Dano) escape from the maximum security Clinton Correctional Facility with the help of Tilly Mitchell (Patricia Arquette). Based on a true story, Showtime's objective was to launch the Limited Event Series as a can't miss television event, and d…
IFC
IFC tasked GLOW with positioning their network as an authority in the off-beat comedy space on social. In order to make that happen, we needed to transform the IFC social accounts from content promoters to content producers.By diving into the wealth of IFC's original series and licensed movie content, we created uniquely eccentric online commentary to help …
Legion Season 2 Social Campaign
Presenting an artful, yet mystifying campaign and forcing users to question the characters' reality became a core mission of Legion's Season 2 promotional campaign. Social assets altered reality through the use of optical illusions, mind bending visuals and more. Each piece of creative took our users further down the rabbit hole and encouraged exploration.
Live PD - Social Campaign
We were engaged specifically to generate content that would keep conversations going on their social channels on the days the show wasn't on-air. We knew going in that we had a very large and rabid fan base that loved to discuss the show. That made our goals simple. We wanted to provide the fans with content that would entertain and inform with the p…
Lovleg
NRK as the Norwegian public broadcaster has over the last couple of years become famous world wide for making great real time drama. The Skam success is neverending and audience and broadcasters across the world are still longing for more. LOVLEG entered the web drama scene in August 2018, and has by season two become so much more than a show. LOVLEG is an …
NIGHTFLYERS VR
Nightflyers is the latest show from the mind of George R.R. Martin (Game of Thrones). Based on the novella of the same name, Nightflyers is a psychological thriller that follows a team of scientists aboard the Nightflyer, the most advanced ship ever built, as they embark on a journey to find other life forms. Their mission takes them to the edge of the sola…
PORTLANDIA
Portlandia is a show that has permeated pop-culture and social media as both a commentator and a trend-setter. Through the previous seven seasons, Fred and Carrie have created often-quoted sketches, developed beloved characters and pulled in notable guest stars which have impressed critics and built up a loyal following.To give the show a send-off worthy of…
Pose Social Media Campaign
The category is: Live. Work. Pose. The revolutionary FX series invited the world into Harlem's 1980's ball culture and celebrated the LGBTQ community with genuine authenticity and boldness; the FX social media campaign mirrored that mission.
Queer Eye Season 1 + 2 Campaign
Queer Eye, seemingly overnight, captured the hearts of millions and sparked a movement of self-love and compassion across the globe. Our social campaign strived to reflect this community and foster positivity and motivation. To the fandom, we are the ultimate Queer Eye fan, an extension of the Fab 5, and the motivational, overly-positive bff-you've-always-w…
The Foley Artist - The Roast of Bruce Willis
Our goal was to generate buzz around the Comedy Central Roast of Bruce Willis using one of our most popular social-original series, The Foley Artist. Using licensed footage from "Die Hard," we gave fans a (fictional) inside look at how the sounds of the iconic Bruce Willis film were created. We aimed to raise awareness and generate conversation around Bruce…
Wild 'N Out
Prior to Season 10 of Wild 'N Out, there wasn't much strategy surrounding its social presence. However, after some quick analysis, we realized that with a little push and focus, Wild 'N Out could become an internet phenomenon. Our objective was simple – increase social following and engagement across the board to make WNO an internet sensation and in turn u…
Yellowstone Season 1
Paramount Network was created in 2018 as a central part of Viacom's reorganization. With Yellowstone premiering as the first scripted drama series, it faced the dual challenge of drawing viewers from the shrinking cable universe and being on a network with low awareness. The campaign sought to drive tune-in for the Yellowstone premiere and elevate Paramoun…