4th Annual Shorty Social Good Awards Categories


See below for official categories. The early entry deadline is on June 26th, 2019 at 11:59pm ET.

From the 11th Annual Shorty Awards Best in Television

Television shows, series and specials are eligible for this award. This includes shows streamed on sites including Netflix, Hulu and Amazon. Objectives include promoting new shows, upcoming seasons and engaging fans and viewers.

See previous winners and honorees here.

Finalists

finalist
gold
Haunting of Hill House Social Campaign
Netflix Originals don't play by traditional genre rules. So when it came time to launch The Haunting of Hill House, their new horror original series, they needed a campaign that clearly communicated that they were here to scare... but in a totally different way from everything else telling terrifying stories.
finalist
Altered Carbon Social Campaign
Netflix came to us with a challenge: launch our most expensive (and confusing) series to date in a way that would get the world talking. Meet Altered Carbon, a dystopian science fiction cyberpunk crime drama where a legendary soldier is brought back to life 350 years in the future and is hired to solve a murder by the man who was killed but isn'...
finalist
audience
BoJack Horseman Season 5 Social Campaign
For Season 5 of the greatest show that's ever been made on any network, we propelled the conversation around the greatest star Netflix has ever hired to new heights. And with BoJack Horseman finding himself in a whole new set of Hollywoo shenanigans, we knew that extending the story of the show onto social would get fans talking.Our campaign was...
finalist
TBS: Final Space: Facebook Live - Cards with Gary
TBS's Final Space is a serialized intergalactic space saga about an astronaut named Gary, his friends, and his adorable, planet-destroying friend, Mooncake. Gary is overly excited to make new connections, true friends, and play cards with someone… ANYONE. Entertainment fans, especially Millennials and Gen Z, are just as eager to get closer to th...
finalist
The Purge: Digital Campaign
In 2018, USA Network launched THE PURGE, a TV series based on the hit movie franchise from Blumhouse. The series imagines a world in which all crime—even murder—is legal for one night every year. While the clock winds down on this 12-hour period known as "Purge Night," some fight, some hide and others embrace what it means to Purge to its fulles...

Nominees

#AFazenda10 - Mais Conectada
Already a three time Short Awards winner 2018 and a finalist in Integration With Live Television (2015), Record TV come back to this prize with the reality show The Farm in 2018. The reality show was launched with a new host, integration format and content and signature choosed by Record TV to present its digital version: "The Farm - The Most Connected...
Escape At Dannemora - A True Crime Social Campaign
Escape At Dannemora is the stranger-than-fiction story of how Richard Matt (Benicio Del Toro) & David Sweat (Paul Dano) escape from the maximum security Clinton Correctional Facility with the help of Tilly Mitchell (Patricia Arquette). Based on a true story, Showtime's objective was to launch the Limited Event Series as a can't miss television event, and...
IFC
IFC tasked GLOW with positioning their network as an authority in the off-beat comedy space on social. In order to make that happen, we needed to transform the IFC social accounts from content promoters to content producers.By diving into the wealth of IFC's original series and licensed movie content, we created uniquely eccentric online commentary to hel...
Legion Season 2 Social Campaign
Presenting an artful, yet mystifying campaign and forcing users to question the characters' reality became a core mission of Legion's Season 2 promotional campaign. Social assets altered reality through the use of optical illusions, mind bending visuals and more. Each piece of creative took our users further down the rabbit hole and encouraged exploration.
Live PD - Social Campaign
We were engaged specifically to generate content that would keep conversations going on their social channels on the days the show wasn't on-air. We knew going in that we had a very large and rabid fan base that loved to discuss the show. That made our goals simple. We wanted to provide the fans with content that would entertain and inform with the...
Lovleg
NRK as the Norwegian public broadcaster has over the last couple of years become famous world wide for making great real time drama. The Skam success is neverending and audience and broadcasters across the world are still longing for more. LOVLEG entered the web drama scene in August 2018, and has by season two become so much more than a show. LOVLEG is a...
NIGHTFLYERS VR
Nightflyers is the latest show from the mind of George R.R. Martin (Game of Thrones). Based on the novella of the same name, Nightflyers is a psychological thriller that follows a team of scientists aboard the Nightflyer, the most advanced ship ever built, as they embark on a journey to find other life forms. Their mission takes them to the edge of the so...
PORTLANDIA
Portlandia is a show that has permeated pop-culture and social media as both a commentator and a trend-setter. Through the previous seven seasons, Fred and Carrie have created often-quoted sketches, developed beloved characters and pulled in notable guest stars which have impressed critics and built up a loyal following.To give the show a send-off worthy ...
Pose Social Media Campaign
The category is: Live. Work. Pose. The revolutionary FX series invited the world into Harlem's 1980's ball culture and celebrated the LGBTQ community with genuine authenticity and boldness; the FX social media campaign mirrored that mission.
Queer Eye Season 1 + 2 Campaign
Queer Eye, seemingly overnight, captured the hearts of millions and sparked a movement of self-love and compassion across the globe. Our social campaign strived to reflect this community and foster positivity and motivation. To the fandom, we are the ultimate Queer Eye fan, an extension of the Fab 5, and the motivational, overly-positive bff-you've-always...
The Foley Artist - The Roast of Bruce Willis
Our goal was to generate buzz around the Comedy Central Roast of Bruce Willis using one of our most popular social-original series, The Foley Artist. Using licensed footage from "Die Hard," we gave fans a (fictional) inside look at how the sounds of the iconic Bruce Willis film were created. We aimed to raise awareness and generate conversation around Bru...
Wild 'N Out
Prior to Season 10 of Wild 'N Out, there wasn't much strategy surrounding its social presence. However, after some quick analysis, we realized that with a little push and focus, Wild 'N Out could become an internet phenomenon. Our objective was simple – increase social following and engagement across the board to make WNO an internet sensation and in turn...
Yellowstone Season 1
Paramount Network was created in 2018 as a central part of Viacom's reorganization. With Yellowstone premiering as the first scripted drama series, it faced the dual challenge of drawing viewers from the shrinking cable universe and being on a network with low awareness. The campaign sought to drive tune-in for the Yellowstone premiere and elevate Paramo...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards early deadline is on june 26, 2019.