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Special Project

Special Project
From the 12th Annual Shorty Awards

Shameless on Showtime

Entered in Television


SHAMELESS is SHOWTIME Networks largest community and most engaged series with 6M fans across platforms. This dedicated fandom has been cultivated with innovative content over the past 9 seasons. Following the departure of lead actress, Emmy Rossum, it’s a time of new beginnings.

Our objective in 2019: Staying on top and won’t stop! 

Celebrate the return of SHAMELESS by building anticipation among the dedicated fanbase, available only on Showtime

Strategy and Execution

This milestone 10th season is about new beginnings and re-shaping what “family” means to the Gallaghers. At the end of season 9, we said goodbye to a fan-favorite character. But 10th season fatigue? We don’t know her.

We had something up our sleeves for our very engaged and excited fan base and it’s safe to say they were HYPE for the return of Mickey. Mickey Milkovich + Ian Gallagher = Gallavich, and the fans ship it hard. They’re always thirsty for fresh content featuring their favorite couple.

They want it, we got it.

From fresh memes, to epic clapbacks, to custom shipper content, we talked to the fans, like a fan.

Because no one is more shameless than us.

Our Strategy:



#1 Most social scripted comedy series across broadcast and cable on day of premiere (Nielsen Social)

And #1 most social premium comedy series of the year (Nielsen Social)

17M average impressions per week on Instagram

2.5M average impressions per week on Twitter

60% increase in engage season over season


Entrant Company / Organization Name

Showtime Networks


Entry Credits