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Special Project

Special Project
From the 12th Annual Shorty Awards

Hertz Ultimate Ride Sweepstakes

Entered in Multi-Platform Campaign


The Camaro is the latest in the Hertz Rent-A-Racer campaign series where customers can drive close to what they see raced on the track. Getting behind the wheel a Camaro is a bucket-list moment for car enthusiasts, adrenaline junkies and NASCAR fans alike. Hertz wanted to raise awareness and increase reach by collaborating with Hendrick Motorsports (HMS) to create aspirational vehicles that deliver an enhanced driving experience for our customers tied to our best fleet ever. Hertz wanted to deliver a fully integrated brand campaign including the Ultimate Ride Sweepstakes to generate new leads to drive future rentals by giving away a Hertz-Hendrick Motorsports 2020 Camaro SS. Support Q4 Best Fleet Ever program with a Camaro Sweepstakes to capture new emails for continuous marketing and future revenue. 

Win a limited-edition 2020 Chevy Camaro SS

Strategy and Execution

We focused on what worked from our Hertz Hawaiian Sweepstakes and optimized learnings to drive maximum value for the brand with emphasis on boosting and influencer strategy.



Hertz owned content for Camaro sweeps showed strong engagement rate of 10.9%, which is higher than our average between 4-5.5%.

This sweepstakes captured 51,115 new emails & 806 new Gold Plus Rewards enrollments.


Entrant Company / Organization Name



Entry Credits