12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Future Man Season 2

Entered in Multi-Platform Campaign

Objective

Future Man pushes the boundaries of television, so to get people talking about the second season of the show, we needed to push the boundaries of the digital campaign. Inappropriate, nonsensical, and occasionally irreverent community management sought to get old fans talking about the new season and to bring in new fans. The goal was to create content that got fans to stop and pay attention, even if it meant them scratching their head or narrowing their eyes in confusion. From those moments of disarray, new die-hard fans were born.

Strategy

The show is out there, which meant finding fans that loved getting a little wacky and having a good time. Our primary targets were people who had already loved the first season and sci-fi aficionados who might have missed it, but would enjoy it. From there, we built out and ventured into the unknown - seriously. We knew that we wanted the tone to be sarcastic, ridiculous, and, frankly, a little depressing. Using this voice, we scoured Twitter for content involving users talking about the future and then sent them a disheartening message from that future. When they dove deeper into the account, they found demotivational posters and poetry written about the show. There were laughs, and there was confusion - which really sums up Future Man quite well.

Results

After reaching almost 44,000,000 impressions, Future Man content was viewed over 20,000,000 in the present. Boasting an engagement rate of 47%, hundreds of thousands of users were thrust into the bizarre and incredible world of the show, creating an army of new fans that couldn’t wait for the new season to be released.

Media

Video for Future Man Season 2

Produced by

Ignition, Hulu

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.