11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Multi-Platform Campaign

This award honors the most effective and creative campaign spanning multiple digital and social platforms. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

For campaigns integrating across digital and traditional media channels, see Best Integrated Campaign.

See previous winners and honorees here.
Start an entry in this category
#DCmoments City Guides
Our #DCmoments City Guides were designed as a unique digital amenity allowing existing and prospective guests to uncover the distinctive beauty and cultures woven throughout each of our iconic city hot...
#Romanovs100: 4,000 photos. 4 social networks. 1 family.
The Romanovs were pioneers of photography — in the early 20th century they owned the world's first portable Kodak cameras and captured almost every meaningful event in their lives.On July 17, 1918, the...
2018 MTV EMA
MTV International's MTV EMA is one of the biggest global music events of the year that celebrates the hottest artists from around the world. The MTV EMA brings music fans a unique, multi-platform exper...
Beyond The Expected
The overarching campaign objective was to create a content series for SpringHill Suites by Marriott that highlighted some of the brand's most interesting cities, properties & guest experiences – all wh...
BoJack Horseman Season 5 Social Campaign
For Season 5 of the greatest show that's ever been made on any network, we propelled the conversation around the greatest star Netflix has ever hired to new heights. And with BoJack Horseman finding hi...
Boosted Summer Showdown 2018 - City vs. City
To help build community and raise brand awareness, Boosted set out on a month-long City Summer Tour. Each week we would pit two cities against each other to see who had the most active community, and t...
CITYROW GO: Launch Campaign
In the indoor rowing fitness industry, CITYROW is the leading brand in its class. They monopolized the game even further with the creation of CITYROW GO: an integrative app and rower system that allows...
Can't Judge a Book
Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's biggest night and celebration. But, we noticed a disturbing trend. While the biggest night in music tend...
Chico's #HowBoldAreYou Campaign
The Chico's #HowBoldAreYou campaign sought to bury the tired stereotype that women should be ashamed of their age. To do so, Chico's enlisted best-selling author, advocate and entrepreneur Lee Woodruff...
DC Social Media
2018 has been a big year for DC. We celebrated Superman's 80th anniversary, relaunched the fan-favorite DC Vertigo label, and held an international Day of Wonder. Going into the year, we made a point t...
Dream In Black
AT&T wanted to create a long-term communications platform geared towards the African American community, positioning the brand as the go-to premium service for wireless, internet, and entertainment tha...
E! People's Choice Awards
The 44th annual E! People's Choice Awards (formerly known as People's Choice Awards), allowed fans to vote for their favorites across Movies, TV, Music, Pop Culture and International. Although the vote...
Fall Into Fro-Yo: Yasso’s Pumpkin Cheesecake Flavor Launch
Hitting the shelves in 2011 as the first-to-market frozen Greek yogurt offering, Yasso has since established itself as a dessert disruptor in the category, competing against the most well-known, legacy...
Food Interrupted
Our food system is at a tipping point -- four of the top five causes of death in the US are food related, climate change continues to threaten food production, and antibiotic resistant superbugs, resul...
Girl Scouts of the USA: All Girl Scout PSA
When Girl Scouts approached Socialfly to produce its next PSA, we jumped at the opportunity. We started by asking a question: "what do we want the world to know about Girl Scouts?"The answer? A lot.PSA...
Jersey Shore Family Vacation Season 1
The cast of Jersey Shore swore they would always do a vacation together. Five years, five kids, three marriages and who knows how many GTL sessions later, Snooki, JWoww, The Situation, Pauly D, Vinny, ...
K/DA - POP/STARS
K/DA - POP/STARS specifically sought to create a worldwide League of Legends "moment" for players - something that would transcend the game, even the ecosystem, as an experience to bring them together,...
LIT! Above The Noise
Viacom Velocity and Beats by Dr. Dre collaborated to extend the impact of their Beats' 'Above the Noise' campaign with featured celebrity talent and N.E.R.D. dancer, Mette Towley. Dance culture has fl...
Nike, Collab, and C+C: Nike Young Athletes "Just Do It" Pep Talks
NIKE introduced its iconic tagline "Just Do It" in 1988. Over the past 30 years, it has come to represent the brand's indominable spirit and become a rallying cry for athletes chasing their dreams.To c...
Pizza Hut 'Hometown Heroes' (Produced by Verizon Media)
Establish Pizza Hut as the official pizza for football fans and create an emotional connection through content, all at scale.
SCMP - ABACUS & INKSTONE US Launch
OVERVIEWSouth China Morning Post (SCMP) is a leading news media company that has reported on China and Asia for more than a century with global impact. Founded in 1903, SCMP is headquartered in Hong Ko...
Univision: Imagine a Life Without #SEHablaUSA
If you didn't know, Univision is an American media company that started the nation's first Spanish language television network. They celebrate Hispanic & Latino culture, and cater to the Spanish citize...
Younger Season 5 - Social and Digital Campaign
The execution of the Younger Season 5executed a dynamic multiplatform campaign across digital and social platforms (Facebook, Instagram and Twitter) was to drive excitement and awareness of the new sea...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Final Entry Deadline is February 21st, 2019