THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 11th Annual Shorty Awards Best Multi-Platform Campaign

This award honors the most effective and creative campaign spanning multiple digital and social platforms. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

For campaigns integrating across digital and traditional media channels, see Best Integrated Campaign.

See previous winners and honorees here.

Nominees

#DCmoments City Guides
Our #DCmoments City Guides were designed as a unique digital amenity allowing existing and prospect…
12 Days of HoneyBaked Christmas
After six decades of serving The World's Best Ham, The Honey Baked Ham Company was ready to enter i…
finalist
2018 Delta Holiday Campaign — Kindness Connects Us
In a crowded holiday marketplace, Delta Air Lines wanted to break through with a campaign that spok…
2018 FIFA World Cup on FOX - Multi Platform Campaign
In the summer of 2018 for the first time ever FOX would broadcast the FIFA World Cup – the world's …
2018 MTV EMA
MTV International's MTV EMA is one of the biggest global music events of the year that celebrates t…
2018 MTV Video Music Awards - Voting Experience
The MTV Video Music Awards are one of the few awards shows that allow the fans to be heard! Winn…
AT&T Hello Lab Presents "Guilty Party"
Long gone are the days of passive consumption and primetime tune-in—we've officially surpassed the …
Adobe D&D: The Terror Of Undermountain
Photoshop is so much more than photo manipulation. It's the most powerful tool in the world for des…
Beyond The Expected
The overarching campaign objective was to create a content series for SpringHill Suites by Marriott…
BoJack Horseman Season 5 Social Campaign
For Season 5 of the greatest show that's ever been made on any network, we propelled the conversati…
finalist
Boosted Summer Showdown 2018 - City vs. City
To help build community and raise brand awareness, Boosted set out on a month-long City Summer Tour…
BrandTruth//DGTL - FNB #BlackFridayMe
Black Friday is a globally recognised day where retailers offer specials and discounted prices on p…
BrandTruth//DGTL- FNB Budget Speech 2018
Every February the South African Minister of Finance delivers the country's annual budget speech wh…
Brees-A-Thon
In anticipation of Drew Brees breaking the NFL's all-time passing yards record on Monday Night Foot…
CITYROW GO: Launch Campaign
In the indoor rowing fitness industry, CITYROW is the leading brand in its class. They monopolized …
Can't Judge a Book
Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's bi…
Cedar Fair National Roller Coaster Day
Our client, Cedar Fair Entertainment, has 11 regional amusement parks across the country. In the 20…
finalist
Chico's #HowBoldAreYou Campaign
The Chico's #HowBoldAreYou campaign sought to bury the tired stereotype that women should be ashame…
DC Social Media
2018 has been a big year for DC. We celebrated Superman's 80th anniversary, relaunched the fan-favo…
finalist
Dream In Black
AT&T wanted to create a long-term communications platform geared towards the African American commu…
E! People's Choice Awards
The 44th annual E! People's Choice Awards (formerly known as People's Choice Awards), allowed fans …
Engineers Week: Kid’s Edition
At United Technologies (UTC), we set out to celebrate National Engineers Week from February 18-24, …
Every Second Counts
IBM Business Resiliency Services is a global network of expert consultants who help IT Leaders and…
FOX HOME ENTERTAINMENT’S HOME ALONE DAY
Home Alone is watched by millions of families across the nation every year, but in this digital era…
Fall Into Fro-Yo: Yasso’s Pumpkin Cheesecake Flavor Launch
Hitting the shelves in 2011 as the first-to-market frozen Greek yogurt offering, Yasso has since es…
Food Interrupted
Our food system is at a tipping point -- four of the top five causes of death in the US are food re…
winner
audience honor
Girl Scouts of the USA: All Girl Scout PSA
When Girl Scouts approached Socialfly to produce its next PSA, we jumped at the opportunity. We sta…
Jersey Shore Family Vacation Season 1
The cast of Jersey Shore swore they would always do a vacation together. Five years, five kids, thr…
Jordan Brand: Air Jordan XI Concord
In 1995, Michael Jordan returned to the game he loves and stepped on the court in the Air Jordan XI…
Jurassic World: Fallen Kingdom
Jurassic World was one of the highest grossing films ever made. We wanted to build on that pre-exis…
finalist
K/DA - POP/STARS
K/DA - POP/STARS specifically sought to create a worldwide League of Legends "moment" for players -…
Kilauea Volcano Social Response
In May 2018, Kilauea volcano erupted on the island of Hawaiʻi, sparking a media frenzy that captiva…
LIT! Above The Noise
Viacom Velocity and Beats by Dr. Dre collaborated to extend the impact of their Beats' 'Above the N…
Major League Baseball "Let The Kids Play"
Baseball is fighting a stigma that it's an old and boring game. As traditionalists often criticize…
Moen Water Census
Moen has always considered the implications of water on our world. In fact, we honor and respect it…
NARS Cosmetics and January Digital Launch Climax Mascara to Reach Over 50% of Target Audience
In 2018 NARS Cosmetics launched Climax Mascara to enter the mascara category and appeal to both new…
National Geographic + Coors Light: My Next
As part of Coors Light's new messaging strategy, they looked to Connect at Publicis Media to define…
Nike, Collab, and C+C: Nike Young Athletes "Just Do It" Pep Talks
NIKE introduced its iconic tagline "Just Do It" in 1988. Over the past 30 years, it has come to rep…
Pizza Hut 'Hometown Heroes' (Produced by Verizon Media)
Establish Pizza Hut as the official pizza for football fans and create an emotional connection thro…
ROADM8 – The Ultimate Road Trip Companion
A great vacation starts with a super road trip. And you can't have a super road trip without super …
SCMP - ABACUS & INKSTONE US Launch
OVERVIEWSouth China Morning Post (SCMP) is a leading news media company that has reported on China …
Tech Trends 2019
After 50 years of designing and innovating the future, frog continues to look ahead at how today's …
The Purge: Digital Campaign
In 2018, USA Network launched THE PURGE, a TV series based on the hit movie franchise from Blumhous…
Univision: Imagine a Life Without #SEHablaUSA
If you didn't know, Univision is an American media company that started the nation's first Spanish …
Visa Defeats FIFA World Cup™ FOMO
Activating during the FIFA World Cup™ presents an immense challenge for brands that don't fall with…
WWE's first ever all-women's pay-per-view, Evolution
With such a historic milestone as the first-ever all-women's pay-per-view, the goal for WWE was to …
We Do Our Own (Marketing) Stunts
With the 6th installment of Mission: Impossible, Tom Cruise and Christopher McQuarrie took the fra…
Younger Season 5 - Social and Digital Campaign
The execution of the Younger Season 5 executed a dynamic multiplatform campaign across digital and …
iLobola Nge Bhubesi
Lion Lager is an iconic South African beer that once held the lion's share of the beer market back …