4th Annual Shorty Social Good Awards Categories


See below for official categories. The early entry deadline is on June 26th, 2019 at 11:59pm ET.

From the 11th Annual Shorty Awards Best Integrated Campaign

This award honors the campaign most effectively integrating across social and traditional media channels. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

For campaigns spanning multiple digital and social platforms, see Best Multi-Platform Campaign.

See previous winners and honorees here.

Finalists

finalist
gold
The Truth About Opioids
In the time it takes to read this entry form, opioids will claim another life in America. In 2016, 1 in every 5 deaths in young people were opioid-related. The epidemic has penetrated every corner of our country and culture, affecting young people of all races, communities and socio-economic groups. And research revealed many misperceptio...
finalist
L.L.Bean Be an Outsider at Work
After more than 106 years in business, L.L.Bean was widely known as a fall and winter brand, represented in consumers' minds by the boots and flannel on the pages of its iconic catalogues.The brand set out to become known as a champion of time spent experiencing the shared joy of the outdoors year-around. As summer approached, L.L.Bean needed a ...
finalist
State of Man
For our December edition and for the entire month of November online, GQ embarked on a groundbreaking project to investigate every aspect – and the accompanying problems – of modern masculinity.
finalist
United States Air Force Special Operations
Special operators are among the most unique and specialized Airmen and, therefore, the most difficult to find and recruit. Awareness of Air Force Special Operations pales in comparison to other branches, forcing recruiters to spend 40% of their time recruiting 3% of the Air Force. OBJECTIVES/GOALS: To close the gap with the SEALs and...
finalist
truTV Awareness Month
truTV has aired the opening rounds of March Madness since 2011, yet every year, sports fans think they're being so original when they troll us: "It's that time of year again… Does anyone watch truTV the rest of the year? Ha ha, very funny.In 2015, after taking the high road, truTV decided to clap back on social. With a mix of self-awareness and ...

Nominees

"CGI Need Not Apply" - Mission: Impossible - Fallout
Big-budget event movies are everywhere. The sheer number and their sequels are so overwhelming that it's becoming more and more difficult to get a film noticed. Additionally, a fragmenting media landscape makes it much more difficult to search out and find the mass audience and multiple demos needed to have a big opening weekend and sustained success in ...
#FSWellness: Global Wellness Day with Four Seasons
On June 9th, Four Seasons Hotels & Resorts celebrated Global Wellness Day; an international holiday developed to celebrate the pursuit of healthy living. Four Seasons celebrates this day with a global roster of expertly curated programming aimed at restoring the mind, body, and spirit.This was the third consecutive year Four Seasons has dedicated to livin...
#zLAtan
The LA Galaxy Marketing, Communications and Digital department aimed to utilize the signing of Zlatan Ibrahimovic to continue to position the LA Galaxy as the premier club in North America while driving cultural relevance and maximizing all potential revenue opportunities for the LA Galaxy, StubHub Center and AEG.
2018 FIFA World Cup on FOX - Integrated Campaign
In the summer of 2018 for the first time ever FOX would broadcast the FIFA World Cup – the world's biggest sporting event and an undisputed pop culture phenomenon – taking place in Russia. The FOX Sports Marketing Team faced a number of challenges in the development of the campaign:--The U.S. Men's National Team didn't qualify for the tournament for the f...
911 “Whats Your Emergency?” Campaign
To create an eye-catching 360, integrated campaign for the second season of Ryan Murphy's hit drama "9-1-1". The campaign would be centered around showcasing the crazy emergencies our first responders deal with on a weekly basis.
Behind the Lens: Living with a Rare Blood Cancer
Every year, millions of patients, families and caregivers are impacted by cancer in the U.S. Some cancers are more well-known than others, but for those impacted by rare blood cancers, including myeloproliferative neoplasms (MPNs), it counts to have somewhere to turn for reliable information and support. As a part of ongoing efforts to raise awareness ...
Bring It Home
After a record-breaking regular season in 2018 for the Minnesota Vikings, the team strategized, developed, planned and launched a unique playoff campaign that would soon become the fan hallmark of the postseason. The Vikings were trying to become the first team to play a Super Bowl in its home stadium on Feb. 4, 2018. As it stands, no team has ever played...
Can't Judge a Book
Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's biggest night and celebration. But, we noticed a disturbing trend. While the biggest night in music tended to focus only on the biggest celebrities and musicians, everyone was starting to look the same.And we weren't alone. The New York Times said, "Music is c...
Cedar Fair National Roller Coaster Day
Our client, Cedar Fair Entertainment, has 11 regional amusement parks across the country. In the 2018 season, Cedar Fair parks were struggling to hit their season pass goal due to negative weather patterns across the U.S. Not to mention, the end of summer was only three weeks away – that meant the end of our key season for peak attendance as schools reope...
Chicken Talk
Sanderson Farms' approach to raising chickens is straightforward and simple, but sometimes consumers need a bit of explanation to connect the dots. So, we launched a new marketing campaign that explains our common-sense approach to raising chickens in a more conversational and engaging way. The catch here is that the one doing all the talking is a chicken...
Enter The World of Savage X Fenty FW '18 Experience
The goal of the event was to elevate awareness of the brand and its unique mission.The objectives for this campaign were focused on reach, engagement, and impressions across owned channels and earned media.
FanDuel "Moreways to Win"
On May 14th, 2018 New Jersey became the first state to legalize Sports Betting in United States. FanDuel, a daily fantasy sports leader with millions of players, now had "more ways to win" for fans than ever before. With the NFL season also approaching, FanDuel needed to make a big splash and raise awareness of their new Sports Book as well as tell daily ...
Goldman Sachs 10,000 Women Portraits Campaign
Founded in 2008, the Goldman Sachs 10,000 Women (10KW) program is a global initiative that fosters economic growth by providing women entrepreneurs around the world with a business and management education, mentoring and networking, and access to capital. To date, the program has reached small business owners in over 56 countries and has more than 10,000 ...
Gringophobia
EF Englishlive is one of the largest online English school in the world. The goal of the campaign was to show the public there is no "miracle" as to learning the English language in that, in order to truly learn it, it is necessary to really study in a real online school with native teachers and specialists. That demands time and dedication, without magic...
Hershey & Epic Meal Time crush the munchies with Oh Henry! 4:25
Oh Henry! is Canada's #1 chocolate bar for hunger, but millennials are still more likely to think of Snickers when they get hungry. In fact, majority of Oh Henry! consumers are 45+.We were tasked with strengthening Oh Henry!'s leadership position. The brand needed a way to win the attention and the affection of a younger generation of hunger bar buyers. T...
Hyatt Place and Hyatt House: You’ve Come Too Far to Settle Now 2018
Modern business travelers often seek their personal and professional growth opportunities while far from home. These high-performance professionals are the core target of the Hyatt Place and Hyatt House brands.The majority of business travelers aim to be as productive when traveling as they are in the office. Where they stay is pivotal to meeting this nee...
Johnsonville Tailgate Wedding
As Johnsonville entered its second year as the Official Sausage of the Southeastern Conference (SEC), the brand sought to continue strengthening its visibility and recognition with residents in the Southeast region of the United States. As the brand fully immersed itself in SEC culture, two major themes stuck out: family and football. The Johnsonville tea...
Josh Cellars Celebrates Father’s Day with A Pop-Up Shop in Grand Central Station
For the past five years, Lippe Taylor has helped Josh Cellars take the wine world by storm, with meteoric growth from 200K cases to more than two million cases sold annually.As such, Lippe Taylor was challenged to find a way to take the brand to the next level and bring the Josh Cellars brand story to life for Father's Day. Joseph Carr, the founder of Jos...
Jurassic World: Fallen Kingdom
Jurassic World was one of the highest grossing films ever made. We wanted to build on that pre-existing success, and high expectation, by opening the 2018 movie Jurassic World: Fallen Kingdom to the broadest audience possible during a hyper-competitive time for movie releases. Our campaign focused on generating a huge amount of reach and awareness while m...
Life in HT Denim
The objective of our Back to School campaign was to showcase our refreshed denim fits and styles for back to school with real people in their every day lives.
Live Boldly with Ashley Graham & the Bold Brigade
Iconic beauty brand Revlon was set to launch a major new global platform in early 2018, Live Boldy, a multimedia campaign with five new fierce, famous women—led by "Wonder Woman" Gal Gadot—taking the helm as global brand ambassadors. While the campaign showcased Revlon's latest product innovations, the effort was designed to be aspirational, a celebration...
Logitech’s National #WFHWeek 2018
It's not an 'official' U.S. holiday, but Logitech put a stake in the ground in 2017 with its first annual National Work from Home Week (#WFHWeek). In 2018, Logitech celebrated #WFHWeek for the second year in a row. Working from home can offer significant benefits to employers, employees and the planet. Research from Global Workplace Analytics shows worki...
Marriott Americas 2018 Gift of Travel campaign
Marriott Americas team, which is focused on driving room nights and revenue across US and Canada, Caribbean & Latin America regions executed a leisure campaign to drive bookings to hotels and resorts throughout the Americas during Q4 & Q1, including long holiday weekends (ie: President's Day, MLK) in advance. The campaign used aspirational messaging to sh...
NFL Draft Campaign
The NFL Draft or the Player Selection Meeting, is an one time event which serves as the league's most common source of player recruitment. The 83rd NFL Draft took place on April 26-28, 2018 at the Dallas Cowboys' AT&T Stadium in Arlington, Texas, marking the first time in history that it was held at an NFL stadium.In 2018, NFL Media set out on a mission t...
One Million Acts of Good
For over 75 years, Cheerios has been at the center of America's breakfast table, but the brand was losing relevance.To reignite love for our brand and food, we launched a new platform idea: Good Goes Round. Starting with the product truth that Cheerios is packed with positive energy from mighty oats, the idea celebrates the virtuous cycle every bite sets ...
Orange is the New Black Season 6 Campaign
OITNB built its name on keeping fans guessing - season after season, it never lets fans get too complacent. Season six had an entirely new twist of its own: the women aren't in Litchfield anymore. They're headed to the Max and it's a whole new world, not only for the characters, but for the fans as well, and we're here to help them through it all.
SkinMedica® LUMIVIVE Launch
What is blue light?Blue light is part of the natural spectrum of light generated by the sun, but it is also reflected from our cell phone screens, computers, televisions, street lights, billboard screens and even fluorescent and LED lights. Similar to the effects of the sun, blue light exposure can inhibit antioxidants from entering the skin and increase ...
Social Media Celebration - 19th Annual Latin GRAMMY Awards
Campaign: https://latingram.my/2QOmxSLInstagram Stories: https://www.instagram.com/stories/highlights/17927167915229211/
Targeted Email Campaigns
The Conquest Platform increases market share in zip codes dominated by competitors by convincing local in-market shoppers to compare the vehicle they were considering to a comparable, in-class Nissan via customized, targeted ads and creative that highlight Nissan's benefits and lease price points. This strategy leverages our proprietary targeting platform...
The Gifted “Comic Con Takeover” Campaign
Fox's breakout superhero hit The Gifted was back for its highly anticipated second season… and the network was anxious to tease fans with the upcoming Mutant-versus-Mutant storyline. With one faction of mutants fighting to live peacefully among humans, and the other hoping to dominate the human race, a very clear schism now divided the once united mutant ...
The Macallan Distillery Experience
In June 2018, The Macallan unveiled its iconic and unprecedented new distillery and visitor center, after many millions and years in the making. Solidifying its position as the luxury single malt, the brand needed to spread mass awareness about its opening to drive interest and traffic to this whiskey mecca as a true destination, as well as make the disti...
The Stay
The romance of Geneva, the fantasy of Grand Cayman, the glamour and mystery of Hong Kong — each of these locales has its own appeal. That's the inspiration for "The Stay," a new short-film series that dramatized "what happens next" to intriguing characters who find themselves inside one of our spectacular suites. After a global competition that attracted ...
Today We
As North Carolina's largest insurer, Blue Cross and Blue Shield of North Carolina (Blue Cross NC) is the common thread among all players and the only entity with the big-picture view navigating its customers across health care experiences. But issues affecting consumers' health or pocketbooks elicit strongest scrutiny. And Blue Cross NC's work impacts bot...
Transforming a downtown bus shelter into an airport baggage reclaim hall
Hong Kong International Airport (HKIA) has been leveraging smart technologies to provide passengers with a pleasant and hassle-free journey. In 2013, we launched a mobile app "HKG My Flight" (My Flight app) and later a smart luggage tag "MyTAG". With the app, passengers can easily master their itineraries and navigate in the terminals. Key features...
Viacom Velocity + Video Advertising Bureau
The Video Advertising Bureau (VAB) is a governing entity that represents the interests of the entire television and premium video industry. Representatives from all of the major television companies sit on the VAB board, including Viacom's head of sales, Sean Moran. The VAB was looking to disprove the notion that brands don't need to advertise on TV in th...
Visa Defeats FIFA World Cup™ FOMO
Activating during the FIFA World Cup™ presents an immense challenge for brands that don't fall within the sports industry. The news cycle is dominated by match coverage and athlete highlights; advertising, marketing and experiential activations rarely see the spotlight, and brand messaging seldom pulls through to a dedicated football fan base. And with th...
WFH - Work from Hawaii
In 2018, tourism from New York to Hawaii was lagging. In fact, our research found that New Yorkers were taking less vacations overall — with less than 50% of them using up their available vacation time. We needed a way to convince New Yorkers to leave the office and make Hawaii top of mind for their next vacation destination.
WILL IT CLOG?
Sadly, drain openers are not often the most sought after cleaning products. Research has shown that the decision to purchase a particular drain opener is made closest to the shelf. And, Liquid-Plumr®'s business was stuck in a clog.Top-of-mind awareness in the category is owned by Drano and sales of Liquid-Plumr® were not growing (despite the category grow...
Wake Up Call -- a W Hotels Music Festival
Using the power of W Hotels' credibility in the Music space, we set out to turn the traditional Music Festival on it's head, creating once-in-a-lifetime, members-only Luxury Music Festivals that would:1. Increase affiliation between W Hotels and Marriott's Loyalty Programs (SPG & Marriott Rewards)2. Improve perceived value of membership in our Loyalty ...
We See Your Pain
Excedrin enjoys a high awareness of 99% in the U.S.The challenge? Converting this awareness into sales and convincing consumers to add Excedrin, the headpain specialist to their shopping cart when they already have a generalist pain reliever, like Advil and Tylenol, at home. How do we shift consumer behavior in the highly cluttered OTC space and ultimatel...
Welcome to Atlanta
The objective for the integrated campaign "Welcome to Atlanta" was to connect the attitude of the team with the personality of the city. A city built on swagger, and when you peel back the layers, you will realize we are more than just peaches and sweet tea. We are beats and blockbusters. The goals of this campaign were to generate excitement around th...
You Don't Know Jack
Since Watson marketing isn't top of mind for marketers, the campaign objective was to expand brand awareness and to establish IBM Watson Marketing as the industry's leading marketing solution that uses its breadth of capabilities and AI-powered features to drive smarter marketing, inspire customer loyalty, and drive personalized experiences like never bef...
Your Hearts Best Friend
The objective of this campaign was to raise awareness and create a new message around heart health. Health care providers often create campaigns around fear and an overload of facts. We chose to focus on how our best friends (our dogs) can help keep us healthy and developed a fun way of delivering heart-healthy facts. The marketing goal of this campaign w...
adidas Skateboarding Goes BEYOND THE STREETS
"Skateboarding alongside graffiti and street art share a history of creative rebellion. With BEYOND THE STREETS, adidas Skateboarding will tell the story of how these two subversive art forms have made a profound influence on each other and the world." -- Cullen Poythress, adidas Action Sports Senior Communications ManagerIn 2018, adidas Skateboarding str...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards early deadline is on june 26, 2019.