THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 11th Annual Shorty Awards Best Integrated Campaign

This award honors the campaign most effectively integrating across social and traditional media channels. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

For campaigns spanning multiple digital and social platforms, see Best Multi-Platform Campaign.

See previous winners and honorees here.

Winner

Integrated Campaign
winner
audience honor
"A Poppy Worn, A Hero Honored"
Observing military holidays like Memorial Day and Veterans Day provides an opportunity to remember,…

Finalists

Integrated Campaign
finalist
gold honor
The Truth About Opioids
In the time it takes to read this entry form, opioids will claim another life in America. In…
Integrated Campaign
finalist
L.L.Bean Be an Outsider at Work
After more than 106 years in business, L.L.Bean was widely known as a fall and winter brand, repres…
Integrated Campaign
finalist
State of Man
For our December edition and for the entire month of November online, GQ embarked on a groundbreaki…
Integrated Campaign
finalist
United States Air Force Special Operations
Special operators are among the most unique and specialized Airmen and, therefore, the most diff…
Integrated Campaign
finalist
truTV Awareness Month
truTV has aired the opening rounds of March Madness since 2011, yet every year, sports fans think t…

Nominees

Integrated Campaign
"CGI Need Not Apply" - Mission: Impossible - Fallout
Big-budget event movies are everywhere. The sheer number and their sequels are so overwhelming tha…
Integrated Campaign
#FSWellness: Global Wellness Day with Four Seasons
On June 9th, Four Seasons Hotels & Resorts celebrated Global Wellness Day; an international holiday…
Integrated Campaign
#zLAtan
The LA Galaxy Marketing, Communications and Digital department aimed to utilize the signing of Zlat…
Integrated Campaign
2018 FIFA World Cup on FOX - Integrated Campaign
In the summer of 2018 for the first time ever FOX would broadcast the FIFA World Cup – the world's …
Integrated Campaign
911 “Whats Your Emergency?” Campaign
To create an eye-catching 360, integrated campaign for the second season of Ryan Murphy's hit drama…
Integrated Campaign
Behind the Lens: Living with a Rare Blood Cancer
Every year, millions of patients, families and caregivers are impacted by cancer in the U.S. Som…
Integrated Campaign
Bring It Home
After a record-breaking regular season in 2018 for the Minnesota Vikings, the team strategized, dev…
Integrated Campaign
Can't Judge a Book
Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's bi…
Integrated Campaign
Cedar Fair National Roller Coaster Day
Our client, Cedar Fair Entertainment, has 11 regional amusement parks across the country. In the 20…
Integrated Campaign
Chicken Talk
Sanderson Farms' approach to raising chickens is straightforward and simple, but sometimes consumer…
Integrated Campaign
Enter The World of Savage X Fenty FW '18 Experience
The goal of the event was to elevate awareness of the brand and its unique mission.The objectives f…
Integrated Campaign
FanDuel "Moreways to Win"
On May 14th, 2018 New Jersey became the first state to legalize Sports Betting in United States. Fa…
Integrated Campaign
Goldman Sachs 10,000 Women Portraits Campaign
Founded in 2008, the Goldman Sachs 10,000 Women (10KW) program is a global initiative that fosters …
Integrated Campaign
Gringophobia
EF Englishlive is one of the largest online English school in the world. The goal of the campaign w…
Integrated Campaign
Hershey & Epic Meal Time crush the munchies with Oh Henry! 4:25
Oh Henry! is Canada's #1 chocolate bar for hunger, but millennials are still more likely to think o…
Integrated Campaign
Hyatt Place and Hyatt House: You’ve Come Too Far to Settle Now 2018
Modern business travelers often seek their personal and professional growth opportunities while far…
Integrated Campaign
Johnsonville Tailgate Wedding
As Johnsonville entered its second year as the Official Sausage of the Southeastern Conference (SEC…
Integrated Campaign
Josh Cellars Celebrates Father’s Day with A Pop-Up Shop in Grand Central Station
For the past five years, Lippe Taylor has helped Josh Cellars take the wine world by storm, with me…
Integrated Campaign
Jurassic World: Fallen Kingdom
Jurassic World was one of the highest grossing films ever made. We wanted to build on that pre-exis…
Integrated Campaign
Life in HT Denim
The objective of our Back to School campaign was to showcase our refreshed denim fits and styles fo…
Integrated Campaign
Live Boldly with Ashley Graham & the Bold Brigade
Iconic beauty brand Revlon was set to launch a major new global platform in early 2018, Live Boldy,…
Integrated Campaign
Logitech’s National #WFHWeek 2018
It's not an 'official' U.S. holiday, but Logitech put a stake in the ground in 2017 with its first …
Integrated Campaign
Marriott Americas 2018 Gift of Travel campaign
Marriott Americas team, which is focused on driving room nights and revenue across US and Canada, C…
Integrated Campaign
NFL Draft Campaign
The NFL Draft or the Player Selection Meeting, is an one time event which serves as the league's mo…
Integrated Campaign
One Million Acts of Good
For over 75 years, Cheerios has been at the center of America's breakfast table, but the brand was …
Integrated Campaign
Orange is the New Black Season 6 Campaign
OITNB built its name on keeping fans guessing - season after season, it never lets fans get too com…
Integrated Campaign
SkinMedica® LUMIVIVE Launch
What is blue light?Blue light is part of the natural spectrum of light generated by the sun, but it…
Integrated Campaign
Social Media Celebration - 19th Annual Latin GRAMMY Awards
Campaign: https://latingram.my/2QOmxSLInstagram Stories: https://www.instagram.com/stories/highligh…
Integrated Campaign
Targeted Email Campaigns
The Conquest Platform increases market share in zip codes dominated by competitors by convincing lo…
Integrated Campaign
The Gifted “Comic Con Takeover” Campaign
Fox's breakout superhero hit The Gifted was back for its highly anticipated second season… and the …
Integrated Campaign
The Macallan Distillery Experience
In June 2018, The Macallan unveiled its iconic and unprecedented new distillery and visitor center,…
Integrated Campaign
The Stay
The romance of Geneva, the fantasy of Grand Cayman, the glamour and mystery of Hong Kong — each of …
Integrated Campaign
Today We
As North Carolina's largest insurer, Blue Cross and Blue Shield of North Carolina (Blue Cross NC) i…
Integrated Campaign
Transforming a downtown bus shelter into an airport baggage reclaim hall
Hong Kong International Airport (HKIA) has been leveraging smart technologies to provide passeng…
Integrated Campaign
Viacom Velocity + Video Advertising Bureau
The Video Advertising Bureau (VAB) is a governing entity that represents the interests of the entir…
Integrated Campaign
Visa Defeats FIFA World Cup™ FOMO
Activating during the FIFA World Cup™ presents an immense challenge for brands that don't fall with…
Integrated Campaign
WFH - Work from Hawaii
In 2018, tourism from New York to Hawaii was lagging. In fact, our research found that New Yorkers …
Integrated Campaign
WILL IT CLOG?
Sadly, drain openers are not often the most sought after cleaning products. Research has shown that…
Integrated Campaign
Wake Up Call -- a W Hotels Music Festival
Using the power of W Hotels' credibility in the Music space, we set out to turn the traditional Mu…
Integrated Campaign
We See Your Pain
Excedrin enjoys a high awareness of 99% in the U.S.The challenge? Converting this awareness into sa…
Integrated Campaign
Welcome to Atlanta
The objective for the integrated campaign "Welcome to Atlanta" was to connect the attitude of the t…
Integrated Campaign
You Don't Know Jack
Since Watson marketing isn't top of mind for marketers, the campaign objective was to expand brand …
Integrated Campaign
Your Hearts Best Friend
The objective of this campaign was to raise awareness and create a new message around heart health.…
Integrated Campaign
adidas Skateboarding Goes BEYOND THE STREETS
"Skateboarding alongside graffiti and street art share a history of creative rebellion. With BEYOND…