11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Integrated Campaign

This award honors the campaign most effectively integrating across social and traditional media channels. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

For campaigns spanning multiple digital and social platforms, see Best Multi-Platform Campaign.

See previous winners and honorees here.
Start an entry in this category
"A Poppy Worn, A Hero Honored"
Observing military holidays like Memorial Day and Veterans Day provides an opportunity to remember, honor and celebrate those who served, those who made the ultimate sacrifice through their service, an...
#FSWellness: Global Wellness Day with Four Seasons
On June 9th, Four Seasons Hotels & Resorts celebrated Global Wellness Day; an international holiday developed to celebrate the pursuit of healthy living. Four Seasons celebrates this day with a global ...
#zLAtan
The LA Galaxy Marketing, Communications and Digital department aimed to utilize the signing of Zlatan Ibrahimovic to continue to position the LA Galaxy as the premier club in North America while drivin...
911 “Whats Your Emergency?” Campaign
To create an eye-catching 360, integrated campaign for the second season of Ryan Murphy's hit drama "9-1-1". The campaign would be centered around showcasing the crazy emergencies our first responders ...
Behind the Lens: Living with a Rare Blood Cancer
Every year, millions of patients, families and caregivers are impacted by cancer in the U.S. Some cancers are more well-known than others, but for those impacted by rare blood cancers, including mye...
Bring It Home
After a record-breaking regular season in 2018 for the Minnesota Vikings, the team strategized, developed, planned and launched a unique playoff campaign that would soon become the fan hallmark of the ...
Can't Judge a Book
Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's biggest night and celebration. But, we noticed a disturbing trend. While the biggest night in music tend...
Chicken Talk
Sanderson Farms' approach to raising chickens is straightforward and simple, but sometimes consumers need a bit of explanation to connect the dots. So, we launched a new marketing campaign that explain...
FanDuel "Moreways to Win"
On May 14th, 2018 New Jersey became the first state to legalize Sports Betting in United States. FanDuel, a daily fantasy sports leader with millions of players, now had "more ways to win" for fans tha...
Gringophobia
EF Englishlive is one of the largest online English school in the world. The goal of the campaign was to show the public there is no "miracle" as to learning the English language in that, in order to t...
Hyatt Place and Hyatt House: You’ve Come Too Far to Settle Now 2018
Modern business travelers often seek their personal and professional growth opportunities while far from home. These high-performance professionals are the core target of the Hyatt Place and Hyatt Hous...
Johnsonville Tailgate Wedding
As Johnsonville entered its second year as the Official Sausage of the Southeastern Conference (SEC), the brand sought to continue strengthening its visibility and recognition with residents in the Sou...
Logitech’s National #WFHWeek 2018
It's not an 'official' U.S. holiday, but Logitech put a stake in the ground in 2017 with its first annual National Work from Home Week (#WFHWeek). In 2018, Logitech celebrated #WFHWeek for the second y...
Marriott Americas 2018 Gift of Travel campaign
Marriott Americas team, which is focused on driving room nights and revenue across US and Canada, Caribbean & Latin America regions executed a leisure campaign to drive bookings to hotels and resorts t...
One Million Acts of Good
For over 75 years, Cheerios has been at the center of America's breakfast table, but the brand was losing relevance.To reignite love for our brand and food, we launched a new platform idea: Good Goes R...
Social Media Celebration - 19th Annual Latin GRAMMY Awards
Campaign: https://latingram.my/2QOmxSLInstagram Stories: https://www.instagram.com/stories/highlights/17927167915229211/
Targeted Email Campaigns
The Conquest Platform increases market share in zip codes dominated by competitors by convincing local in-market shoppers to compare the vehicle they were considering to a comparable, in-class Nissan v...
The Gifted “Comic Con Takeover” Campaign
Fox's breakout superhero hit The Gifted was back for its highly anticipated second season… and the network was anxious to tease fans with the upcoming Mutant-versus-Mutant storyline. With one faction o...
The Macallan Distillery Experience
In June 2018, The Macallan unveiled its iconic and unprecedented new distillery and visitor center, after many millions and years in the making. Solidifying its position as the luxury single malt, the ...
Today We
As North Carolina's largest insurer, Blue Cross and Blue Shield of North Carolina (Blue Cross NC) is the common thread among all players and the only entity with the big-picture view navigating its cus...
Transforming a downtown bus shelter into an airport baggage reclaim hall
Hong Kong International Airport (HKIA) has been leveraging smart technologies to provide passengers with a pleasant and hassle-free journey. In 2013, we launched a mobile app "HKG My Flight" (My Fli...
Viacom Velocity + Video Advertising Bureau
The Video Advertising Bureau (VAB) is a governing entity that represents the interests of the entire television and premium video industry. Representatives from all of the major television companies si...
WILL IT CLOG?
Sadly, drain openers are not often the most sought after cleaning products. Research has shown that the decision to purchase a particular drain opener is made closest to the shelf. And, Liquid-Plumr®'s...
Welcome to Atlanta
The objective for the integrated campaign "Welcome to Atlanta" was to connect the attitude of the team with the personality of the city. A city built on swagger, and when you peel back the layers, yo...
You Don't Know Jack
Since Watson marketing isn't top of mind for marketers, the campaign objective was to expand brand awareness and to establish IBM Watson Marketing as the industry's leading marketing solution that uses its breadth of capabilities and AI-powered features to drive smarter marketing, inspire customer loyalty, and drive personalized experiences like never bef...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Final Entry Deadline is February 21st, 2019