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From the 11th Annual Shorty Awards


Entered in Sports, Integrated Campaign


The LA Galaxy Marketing, Communications and Digital department aimed to utilize the signing of Zlatan Ibrahimovic to continue to position the LA Galaxy as the premier club in North America while driving cultural relevance and maximizing all potential revenue opportunities for the LA Galaxy, StubHub Center and AEG.

Strategy and Execution

Create and execute a fully realized cross-functional plan which emphasizes Zlatan Ibrahimovic' signing with the LA Galaxy through targeted marketing, effective public relations and a robust content and social plan which reinforces the LA Galaxy's brand position as an elite club, with elite players that represent the winning culture of Los Angeles.

  • Zlatan private jet or airport arrival on Thursday, March 29
    • Over 1,000 LA Galaxy fans in attendance to welcome Zlatan
  • Zlatan welcome press conference on Friday, March 30 at StubHub Center
  • Zlatan courtside at LA Lakers week following debut (TBD – depending on if 18 for 3/31)
  • Zlatan at LA Kings pregame and game on Thursday, April 5 ahead of LA Galaxy – LA Kings night
  • Zlatan on Late Night TV
    • Jimmy Kimmel
    • Late Late Show with James Corden
  • Media-focused production days at StubHub Center
    • Wednesday, April 4 and Thursday, April 5
    • Local, national and international media interviews
    • Sponsorship and marketing needs
    • Utilize for internal video needs
    • Social content


The LA Galaxy's announcement of Zlatan Ibrahimovic earned worldwide media coverage and attention across every metric, outlet and media type.


Video for #zLAtan

Entrant Company / Organization Name

LA Galaxy


Entry Credits