Best in Sports in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

From the 11th Annual Shorty Awards Best in Sports

Sports teams, athletes, leagues, networks and services are eligible for this award. Objectives include engaging current fans, driving traffic, expanding fanbase and educating viewers and followers.

See previous winners and honorees here.

Winner

In the summer of 2018, The Philadelphia Flyers were tasked with the creation, introduction and implementation of a brand new team mascot to begin in the 2018-19 season. Thinking long term, the marketing team sought to develop a complete mascot program as a tool to increase awareness and scope of the overall Flyers brand and fan base. The mascot, w…

Finalists

After a record-breaking regular season in 2018 for the Minnesota Vikings, the team strategized, developed, planned and launched a unique playoff campaign that would soon become the fan hallmark of the postseason. The Vikings were trying to become the first team to play a Super Bowl in its home stadium on Feb. 4, 2018. As it stands, no team has eve…

Inside All-Star Week with MLB Network

MLB All-Star Week is one of the marquee events on the baseball calendar each season, bringing together its best players and future stars. MLB Network sought to provide fans at the game and across the country with a front-row seat to the Midsummer Classic through behind-the-scenes, social-first content featuring the 2018 All-Stars, top prospects an…

UNINTERRUPTED is the athlete's brand, for athletes. It's a space created to empower athletes, to feel confident in expressing themselves beyond what is expected– on their terms. UNINTERRUPTED exists to tell the athlete's stories authentically and like never before.

WNBA: Take a Seat, Take a Stand

When the WNBA launched in 1997, it raised the ceiling for female athletes and became a symbol of progress beyond the sports world. But on the eve of its 22nd season, the league had a serious challenge. Though they'd long been an advocate for equality on the court and off, they weren't seen as a major player in the modern women's movement as it gai…

Welcome to Atlanta

The objective for the integrated campaign "Welcome to Atlanta" was to connect the attitude of the team with the personality of the city. A city built on swagger, and when you peel back the layers, you will realize we are more than just peaches and sweet tea. We are beats and blockbusters. The goals of this campaign were to generate excitement a…

Nominees

The LA Galaxy Marketing, Communications and Digital department aimed to utilize the signing of Zlatan Ibrahimovic to continue to position the LA Galaxy as the premier club in North America while driving cultural relevance and maximizing all potential revenue opportunities for the LA Galaxy, StubHub Center and AEG.

2018 FIFA World Cup on FOX - Sports

In the summer of 2018 for the first time ever FOX would broadcast the FIFA World Cup – the world's biggest sporting event and an undisputed pop culture phenomenon – taking place in Russia. The FOX Sports Marketing Team faced a number of challenges in the development of the campaign:--The U.S. Men's National Team didn't qualify for the tournament for the fir…

After the tragic and sudden death of Georgia high school football player, Dylan Thomas, we wanted to tell the encouraging story on how the community came together to support his football team and comfort his family. Our objective was simple: to show how football is bigger than the game. The goals that we set was to provide the team and family with a series …

ESPN: Around The Horn

Hosted by Tony Reali, ESPN's Around the Horn invites four panelists to join via satellite to debate popular sports topics. Reali acts as moderator, giving and deducting points based on how well each argument is made. Two-thirds into each show, a "showdown" features the two top-scoring panelists and at the end of the show, a winner is crowned and given 30 se…

FanDuel "Moreways to Win"

On May 14th, 2018 New Jersey became the first state to legalize Sports Betting in United States. FanDuel, a daily fantasy sports leader with millions of players, now had "more ways to win" for fans than ever before. With the NFL season also approaching, FanDuel needed to make a big splash and raise awareness of their new Sports Book as well as tell daily fa…

Green Bay Packers: 100 Seasons

Ten decades have passed since the Green Bay Packers were first organized at a meeting in downtown Green Bay. Since that August day in 1919, the team's enduring success has become one of the greatest stories in sports history.Over the course of 100 years, the franchise has given fans plenty to celebrate, with 13 world championships, 25 Pro Football Hall of F…

NFL Social Media

The NFL's social feeds have long functioned as the contemporary Monday morning water cooler — a go-to for football opinions, analysis, highlights, rumors, and scores. The objective as the league entered its 99th season: Hand those feeds back to the fan, removing the helmet from league superstars and narrowing the separation of the football-viewer at home to…

Nathalie McGloin - Making Motorsport for Everyone

At just 16 years old, Nathalie McGloin was paralyzed from the chest down in a serious car accident. Through sheer resolve and personal determination, she transformed what could have been a life-shattering event into a life-changing opportunity. Nathalie became the world's first, and only, female tetraplegic athlete to compete in car racing at professional l…

The Olympic Day Dance

Olympic Day is celebrated across the globe every year. It's a day for the world to get active, learn about Olympic values and discover new sports. It's based on three pillars: Move, Learn, Discover.For the 2018 campaign, we capitalised on this opportunity to engage a youthful audience and encourage them to move in a unique way, while connecting them to the …

USA Track & Field Honors 1968 Olympians with #Celebrate68

USA Track & Field (USATF) honored the athletic achievements and courageous endeavors by the 1968 U.S. Olympic Track & Field Team for its 50th anniversary in 2018. While the organization launched #Celebrate68 to use all year, we executed a concentrated social campaign during the competition anniversary, October 12-20.Our social media objectives were to drive…

In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversies continue across WWE's digital media platforms, which operate 24/7. A 78-person team of editors, producers, designers, and photographers create content for WWE's flagship website and App, as well as WWE's hugely popular YouTube and social channels daily. In a…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.