ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

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Environment

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Social & Racial Justice

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Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

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Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards Best in Sports

Sports teams, athletes, leagues, networks and services are eligible for this award. Objectives include engaging current fans, driving traffic, expanding fanbase and educating viewers and followers.

See previous winners and honorees here.

Winner

Sports
winner
Gritty
In the summer of 2018, The Philadelphia Flyers were tasked with the creation, introduction and implementation of a brand new team mascot to begin in the 2018-19 season. Thinking long term, the marketing team sought to develop a complete mascot program as a tool to increase awareness and scope of the overall Flyers brand and fan base. The mascot, w…

Finalists

Sports
finalist
Bring It Home
After a record-breaking regular season in 2018 for the Minnesota Vikings, the team strategized, developed, planned and launched a unique playoff campaign that would soon become the fan hallmark of the postseason. The Vikings were trying to become the first team to play a Super Bowl in its home stadium on Feb. 4, 2018. As it stands, no team has eve…
Sports
finalist
audience
Inside All-Star Week with MLB Network
MLB All-Star Week is one of the marquee events on the baseball calendar each season, bringing together its best players and future stars. MLB Network sought to provide fans at the game and across the country with a front-row seat to the Midsummer Classic through behind-the-scenes, social-first content featuring the 2018 All-Stars, top prospects an…
Sports
finalist
UNINTERRUPTED
UNINTERRUPTED is the athlete's brand, for athletes. It's a space created to empower athletes, to feel confident in expressing themselves beyond what is expected– on their terms. UNINTERRUPTED exists to tell the athlete's stories authentically and like never before.
Sports
finalist
WNBA: Take a Seat, Take a Stand
When the WNBA launched in 1997, it raised the ceiling for female athletes and became a symbol of progress beyond the sports world. But on the eve of its 22nd season, the league had a serious challenge. Though they'd long been an advocate for equality on the court and off, they weren't seen as a major player in the modern women's movement as it gai…
Sports
finalist
Welcome to Atlanta
The objective for the integrated campaign "Welcome to Atlanta" was to connect the attitude of the team with the personality of the city. A city built on swagger, and when you peel back the layers, you will realize we are more than just peaches and sweet tea. We are beats and blockbusters. The goals of this campaign were to generate excitement a…

Nominees

Sports
#zLAtan
The LA Galaxy Marketing, Communications and Digital department aimed to utilize the signing of Zlatan Ibrahimovic to continue to position the LA Galaxy as the premier club in North America while driving cultural relevance and maximizing all potential revenue opportunities for the LA Galaxy, StubHub Center and AEG.
Sports
2018 FIFA World Cup on FOX - Sports
In the summer of 2018 for the first time ever FOX would broadcast the FIFA World Cup – the world's biggest sporting event and an undisputed pop culture phenomenon – taking place in Russia. The FOX Sports Marketing Team faced a number of challenges in the development of the campaign:--The U.S. Men's National Team didn't qualify for the tournament for the fir…
Sports
Dylan Strong
After the tragic and sudden death of Georgia high school football player, Dylan Thomas, we wanted to tell the encouraging story on how the community came together to support his football team and comfort his family. Our objective was simple: to show how football is bigger than the game. The goals that we set was to provide the team and family with a series …
Sports
ESPN: Around The Horn
Hosted by Tony Reali, ESPN's Around the Horn invites four panelists to join via satellite to debate popular sports topics. Reali acts as moderator, giving and deducting points based on how well each argument is made. Two-thirds into each show, a "showdown" features the two top-scoring panelists and at the end of the show, a winner is crowned and given 30 se…
Sports
FanDuel "Moreways to Win"
On May 14th, 2018 New Jersey became the first state to legalize Sports Betting in United States. FanDuel, a daily fantasy sports leader with millions of players, now had "more ways to win" for fans than ever before. With the NFL season also approaching, FanDuel needed to make a big splash and raise awareness of their new Sports Book as well as tell daily fa…
Sports
Green Bay Packers: 100 Seasons
Ten decades have passed since the Green Bay Packers were first organized at a meeting in downtown Green Bay. Since that August day in 1919, the team's enduring success has become one of the greatest stories in sports history.Over the course of 100 years, the franchise has given fans plenty to celebrate, with 13 world championships, 25 Pro Football Hall of F…
Sports
NFL Social Media
The NFL's social feeds have long functioned as the contemporary Monday morning water cooler — a go-to for football opinions, analysis, highlights, rumors, and scores. The objective as the league entered its 99th season: Hand those feeds back to the fan, removing the helmet from league superstars and narrowing the separation of the football-viewer at home to…
Sports
Nathalie McGloin - Making Motorsport for Everyone
At just 16 years old, Nathalie McGloin was paralyzed from the chest down in a serious car accident. Through sheer resolve and personal determination, she transformed what could have been a life-shattering event into a life-changing opportunity. Nathalie became the world's first, and only, female tetraplegic athlete to compete in car racing at professional l…
Sports
The Olympic Day Dance
Olympic Day is celebrated across the globe every year. It's a day for the world to get active, learn about Olympic values and discover new sports. It's based on three pillars: Move, Learn, Discover.For the 2018 campaign, we capitalised on this opportunity to engage a youthful audience and encourage them to move in a unique way, while connecting them to the …
Sports
USA Track & Field Honors 1968 Olympians with #Celebrate68
USA Track & Field (USATF) honored the athletic achievements and courageous endeavors by the 1968 U.S. Olympic Track & Field Team for its 50th anniversary in 2018. While the organization launched #Celebrate68 to use all year, we executed a concentrated social campaign during the competition anniversary, October 12-20.Our social media objectives were to drive…
Sports
WWE
In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversies continue across WWE's digital media platforms, which operate 24/7. A 78-person team of editors, producers, designers, and photographers create content for WWE's flagship website and App, as well as WWE's hugely popular YouTube and social channels daily. In a…