11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Sports

Sports teams, athletes, leagues, networks and services are eligible for this award. Objectives include engaging current fans, driving traffic, expanding fanbase and educating viewers and followers.

See previous winners and honorees here.
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#zLAtan
The LA Galaxy Marketing, Communications and Digital department aimed to utilize the signing of Zlatan Ibrahimovic to continue to position the LA Galaxy as the premier club in North America while drivin...
Bring It Home
After a record-breaking regular season in 2018 for the Minnesota Vikings, the team strategized, developed, planned and launched a unique playoff campaign that would soon become the fan hallmark of the ...
Dylan Strong
After the tragic and sudden death of Georgia high school football player, Dylan Thomas, we wanted to tell the encouraging story on how the community came together to support his football team and comfo...
ESPN: Around The Horn
Hosted by Tony Reali, ESPN's Around the Horn invites four panelists to join via satellite to debate popular sports topics. Reali acts as moderator, giving and deducting points based on how well each ar...
FanDuel "Moreways to Win"
On May 14th, 2018 New Jersey became the first state to legalize Sports Betting in United States. FanDuel, a daily fantasy sports leader with millions of players, now had "more ways to win" for fans tha...
Green Bay Packers: 100 Seasons
Ten decades have passed since the Green Bay Packers were first organized at a meeting in downtown Green Bay. Since that August day in 1919, the team's enduring success has become one of the greatest st...
Gritty
In the summer of 2018, The Philadelphia Flyers were tasked with the creation, introduction and implementation of a brand new team mascot to begin in the 2018-19 season. Thinking long term, the marketin...
Inside All-Star Week with MLB Network
MLB All-Star Week is one of the marquee events on the baseball calendar each season, bringing together its best players and future stars. MLB Network sought to provide fans at the game and across the c...
Nathalie McGloin - Making Motorsport for Everyone
At just 16 years old, Nathalie McGloin was paralyzed from the chest down in a serious car accident. Through sheer resolve and personal determination, she transformed what could have been a life-shatter...
UNINTERRUPTED
UNINTERRUPTED is the athlete's brand, for athletes. It's a space created to empower athletes, to feel confident in expressing themselves beyond what is expected– on their terms. UNINTERRUPTED exists t...
USA Track & Field Honors 1968 Olympians with #Celebrate68
USA Track & Field (USATF) honored the athletic achievements and courageous endeavors by the 1968 U.S. Olympic Track & Field Team for its 50th anniversary in 2018. While the organization launched #Celeb...
Welcome to Atlanta
The objective for the integrated campaign "Welcome to Atlanta" was to connect the attitude of the team with the personality of the city. A city built on swagger, and when you peel back the layers, yo...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Final Entry Deadline is February 21st, 2019