ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards

ESPN: Around The Horn

Finalist in Integration with Live Television

Entered in Sports

About this entry

Hosted by Tony Reali, ESPN's Around the Horn invites four panelists to join via satellite to debate popular sports topics. Reali acts as moderator, giving and deducting points based on how well each argument is made. Two-thirds into each show, a "showdown" features the two top-scoring panelists and at the end of the show, a winner is crowned and given 30 seconds to give their opinion on any topic of their choice.

Around the Horn launched in 2002 and after nearly 4,000 episodes, ESPN decided to revamp the broadcast for its 16th anniversary with a totally new look and virtual updates.

ESPN wanted to create a fun and immersive experience for viewers at home. Since the show's success has always been credited to relationships with ATH's host and rotating panelists, the goal was to create a second screen experience that allowed fans at home to act as if they were Reali – both on and off air. Giving viewers at home the opportunity to get to know the panelists, play along with the show, and score the panelists in real-time.

Why does this entry deserve to win?

To accomplish this goal, ESPN turned to Telescope, the leader in fan and audience engagement, to create an interactive content hub. Allowing fans at home to fully immerse themselves in all things Around the Horn.

Each day during showtime, on-air graphics direct the viewers to a dedicated website where they are able score each panelist by giving or deducting points, live and in real-time, in the same way Tony does. This data is collected in real-time so that each panelist's average audience score is displayed on-air, allowing fans at home to see how the audience's opinions line up with Tony's.

In addition to panelist scoring, ESPN producers are given full control of Telescope's interactive polling product. This allows them allowing them to create their own weekly polls for viewers to vote on which can change based on popular topics of the day.

The hub also includes a panelist leaderboard and video page, allowing viewers to interact with the show off-air. An interactive leaderboard displays panelist bios and a variety of stats throughout the season so that viewers can see how each panelist is currently stacked up against one another. A video page includes a featured clip and three video carousels, giving fans a look at show highlights, behind the scenes footage, and archival videos.

The entire campaign is completely self-sufficient, meaning ESPN is given full control to run each element.

Media

Video for ESPN: Around The Horn

Produced by

Telescope, ESPN

Entry Credits