Best Integration with Live Television in Social Media - Shorty Awards

12th Annual Shorty Awards Categories

The regular deadline is on February 6th, 2020!

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards Best Integration with Live Television

Social media platforms give audiences a new way to interact with live TV broadcasts in real time--whether it's citizens asking questions of a politician, viewers interacting with the host during a talk show, a news anchor reporting up-to-the-minute news from Twitter, or fans commenting on a live entertainment or sporting event. This award will recognize live television productions that have integrated Twitter, Facebook or other social platforms into the actual content or production of live television.

See previous winners and honorees here.

Winner

Integration with Live Television

Shark Week Explorer

To celebrate 30th Anniversary of Shark Week and amplify the event, the Discovery Digital team sought to create an interactive interface that educates and engages the Shark Week viewer. Shark Explorer brought together the linear and digital Shark Week content with a tracking system that allows the viewer to follow the stars of the show – the shar...

Finalists

Integration with Live Television

#Minnesocial: Social Media Takes Over TV

The NFL's preseason proves the first chance for rostered players to formally show their skills in front of fans for the respective campaign.The first preseason game carries plenty of hype and excitement, as fans have anxiously waited months to see their favorite players suit up again.But the preseason is typically a different pace than regular s...

Integration with Live Television

ESPN: Around The Horn

Hosted by Tony Reali, ESPN's Around the Horn invites four panelists to join via satellite to debate popular sports topics. Reali acts as moderator, giving and deducting points based on how well each argument is made. Two-thirds into each show, a "showdown" features the two top-scoring panelists and at the end of the show, a winner is crowned and...

Integration with Live Television

Inside All-Star Week with MLB Network

MLB All-Star Week is one of the marquee events on the baseball calendar each season, bringing together its best players and future stars. MLB Network sought to provide fans at the game and across the country with a front-row seat to the Midsummer Classic through behind-the-scenes, social-first content featuring the 2018 All-Stars, top prospects ...

Integration with Live Television

NFL Media Social Experience

The NFL Media Group's mantra this season was "Exist In The Trenches". For us, it meant being at the foundational backbone of social integration into our live linear TV programs, but it also meant getting our hands entrenched in the content--literally and figuratively. We imagined and developed touchscreen applications that allowed our talent t...

Integration with Live Television

The Daily Show with Trevor Noah provides a satirical take on the day's news, politics, and pop culture four nights a week at 11pm ET on Comedy Central. The Daily Show's digital content is marked by a quality that our audience has come to expect from us: using humor and satire to point out absurdity and hypocrisy in news, politics and the media.

Nominees

Integration with Live Television

#AFazenda10 - Mais Conectada

Already a three time Short Awards winner 2018 and a finalist in Integration With Live Television (2015), Record TV come back to this prize with the reality show The Farm in 2018. The reality show was launched with a new host, integration format and content and signature choosed by Record TV to present its digital version: "The Farm - The Most Connected...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the early deadline to enter the shorty awards is on thursday, DECEMBER 5TH.