ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards Best Integration with Live Television

Social media platforms give audiences a new way to interact with live TV broadcasts in real time--whether it's citizens asking questions of a politician, viewers interacting with the host during a talk show, a news anchor reporting up-to-the-minute news from Twitter, or fans commenting on a live entertainment or sporting event. This award will recognize live television productions that have integrated Twitter, Facebook or other social platforms into the actual content or production of live television.

See previous winners and honorees here.

Winner

Integration with Live Television
winner
Shark Week Explorer
To celebrate 30th Anniversary of Shark Week and amplify the event, the Discovery Digital team sought to create an interactive interface that educates and engages the Shark Week viewer. Shark Explorer brought together the linear and digital Shark Week content with a tracking system that allows the viewer to follow the stars of the show – the sharks…

Finalists

Integration with Live Television
finalist
#Minnesocial: Social Media Takes Over TV
The NFL's preseason proves the first chance for rostered players to formally show their skills in front of fans for the respective campaign.The first preseason game carries plenty of hype and excitement, as fans have anxiously waited months to see their favorite players suit up again.But the preseason is typically a different pace than regular sea…
Integration with Live Television
finalist
ESPN: Around The Horn
Hosted by Tony Reali, ESPN's Around the Horn invites four panelists to join via satellite to debate popular sports topics. Reali acts as moderator, giving and deducting points based on how well each argument is made. Two-thirds into each show, a "showdown" features the two top-scoring panelists and at the end of the show, a winner is crowned and g…
Integration with Live Television
finalist
audience
Inside All-Star Week with MLB Network
MLB All-Star Week is one of the marquee events on the baseball calendar each season, bringing together its best players and future stars. MLB Network sought to provide fans at the game and across the country with a front-row seat to the Midsummer Classic through behind-the-scenes, social-first content featuring the 2018 All-Stars, top prospects an…
Integration with Live Television
finalist
NFL Media Social Experience
The NFL Media Group's mantra this season was "Exist In The Trenches". For us, it meant being at the foundational backbone of social integration into our live linear TV programs, but it also meant getting our hands entrenched in the content--literally and figuratively. We imagined and developed touchscreen applications that allowed our talent to …
Integration with Live Television
finalist
The Daily Show
The Daily Show with Trevor Noah provides a satirical take on the day's news, politics, and pop culture four nights a week at 11pm ET on Comedy Central. The Daily Show's digital content is marked by a quality that our audience has come to expect from us: using humor and satire to point out absurdity and hypocrisy in news, politics and the media.

Nominees

Integration with Live Television
#AFazenda10 - Mais Conectada
Already a three time Short Awards winner 2018 and a finalist in Integration With Live Television (2015), Record TV come back to this prize with the reality show The Farm in 2018. The reality show was launched with a new host, integration format and content and signature choosed by Record TV to present its digital version: "The Farm - The Most Connected E…