ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards Best Integration with Live Television

Social media platforms give audiences a new way to interact with live TV broadcasts in real time--whether it's citizens asking questions of a politician, viewers interacting with the host during a talk show, a news anchor reporting up-to-the-minute news from Twitter, or fans commenting on a live entertainment or sporting event. This award will recognize live television productions that have integrated Twitter, Facebook or other social platforms into the actual content or production of live television.

See previous winners and honorees here.

Finalists

finalist
gold
Third Rail with OZY
The goal of the new PBS primetime show Third Rail with OZY is to champion civilized debate around the "third rail" issues we're grappling with as a country, giving new voices a platform to have their perspectives heard. As you can imagine, social media is the key to realizing this ambition – integrating the votes and opinions of those on social me…
finalist
silver
MLB Tonight's Social Media Integration
In 2017, MLB Network examined how it could continue to build on the success of its flagship studio program, MLB Tonight. Since its first show in 2009, MLB Tonight has established itself as the place for the most comprehensive baseball coverage in the industry, airing every night during the baseball season for up to seven straight hours with live l…
finalist
audience
Dancing Brasil
We had two great products in our hands: the rights to make a Brazilian version of Dancing With The Stars; and, at the same time, Xuxa, one of the most famous, most recognized faces in Brazilian television, hosting the show. Airing on RecordTV, the most social TV broadcaster here in our country.The goal was to build a digital strategy that would ke…
finalist
TRL
TRL is known first and foremost as a television show—one that grew from a call-in program to the flagship epicenter for everything trending in pop culture. With its 2017 revamp, our ambitions to create a new home for rising artists and up-and-coming stars had to expand beyond the linear television screen and onto social media platforms, creating a…
finalist
Taco Bell and MTV’s Best New Artist Hashtag Voting
Taco Bell has a longstanding history of supporting music and emerging artists from their early days through their rise to stardom. At the 2017 MTV VMAs, Taco Bell's main objective was to reinforce their association with music discovery by sponsoring the Best New Artist award. From the launch of the program to the live VMA broadcast, Taco Bell tas…

Nominees

Asia’s Got Talent Fan Vote: You Have The Power
Asia's Got Talent is the world's biggest talent show and has established its place as the region's most powerful platform to launch aspiring stars.The show airs in 20 Asian territories across the AXN network, which posed a number of challenges in mobilizing millions of viewers to vote for their favorite act: geo-access for multiple regions, multiple languag…
MISS UNIVERSE® Global Fan Vote
Having evaluated the Miss Universe brand, we found that fans tend to feel disconnected from the competition and contestants based on limited knowledge of the criteria in selecting a winner. Fans want to be able to learn about the contestants in an authentic way to make the women more real and ultimately influence the outcome of the competition. The more …
iHeart Country Festival 2017 Show Opening
Create a show open for our iHeartCountry Festival, where we celebrate Country music's biggest superstars at the Frank Erwin Center in Austin, Texas. The event celebrated all things Country and included performances by Jason Aldean, Little Big Town, Dierks Bentley, Brantley Gilbert, Rascal Flatts, Old Dominion, Jake Owen, Darius Rucker, Lady Antebellum, Kels…
iHeart Radio Jingle Ball
With years of tradition to uphold, and 13 individual cities visited, iHeartRadio's Jingle Ball needed a fresh take on the biggest concert series in Pop Music.