The Daily Show with Trevor Noah provides a satirical take on the day's news, politics, and pop culture four nights a week at 11pm ET on Comedy Central. The Daily Show's digital content is marked by a quality that our audience has come to expect from us: using humor and satire to point out absurdity and hypocrisy in news, politics and the media.
Our digital strategy is three-pronged: 1) Give fans a variety of ways to consume and share the show - from clips, gifs, and images edited specifically for social - to exclusive unedited interviews and behind-the-scenes guest bits for those who want a deeper experience. 2) Expand the voice and presence of the show beyond its linear boundaries with innovative activations, interactive websites, original downloadable plugins, satirical ad campaigns, and more. 3) Stay active 24/7 on social, driving the conversation, and reacting immediately to breaking news with sharp, insightful commentary (text jokes, gifs, videos, mashups) tailored to each platform.
With over 62.5 million interactions, The Daily Show was the most engaged late-night show on television in 2018, generating more likes, comments, reactions and shares than the competition.
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