UNINTERRUPTED is the athlete's brand, for athletes. It's a space created to empower athletes, to feel confident in expressing themselves beyond what is expected– on their terms. UNINTERRUPTED exists to tell the athlete's stories authentically and like never before.
We want to serve both the athletes and the viewers. We want to create content with athletes for athletes. For those who love sports, music, culture, fashion and more. Our athletes are dimensional and like to express their views and interests in addition to sports. This is why it is important to UNINTERRUPTED to invoke, "more than an athlete" in everything we do.
Our audience is "athletes": professional and aspirational. In order to speak to both groups simultaneously, we deliver content authentically without explanation. Our version of a brand is one where athletes can express themselves in a way that is most comfortable to them. Reporters explain what happens by interpreting, adding their own opinions and altering the context. We deliver it on their terms. In the way they want to and in their words.
UNINTERRUPTED utilizes social media as the primary medium to tell athlete stories with the world. From long-form mini-docs, to short athlete created videos, to our "Athlete Question of the Week" on Instagram, UN seeks to elevate and expand on the way athletes use their voices to impact each other and the world. In 2018 alone UN has worked to publish stories organically and with key partners, some highlights include: I Am More: OBJ Facebook Watch Show, Nike More Than An Athlete World Tour Mini-Doc, The Shop HBO Show, Kneading Dough Season 2, Same Energy with Marshawn Lynch, and Trophies with Yasiel Puig.
- Estimated 25K followers gained across UNINTERRUPTED social channels after "More Than An Athlete" campaign launched in February 2018.
- The hashtag has been used over 30K times on Instagram content since launching and over 150k times across all social media channels.
- The image reveal of the the "More Than An Athlete" UNINTERRUPTED office sign garnered over
441K Impressions and 27.9K engagements across Twitter and Instagram.
- After Golden State Warriors' player, Draymond Green's visit to UNINTERRUPTED's office with NBA TV was posted on Instagram on 2/20/2018, 105K Impressions, 6K Engagement and 40.3K views were garnered.
- UNINTERRUPTED partnered with Nike Basketball for the "More Than An Athlete" World Tour with LeBron James. The tour stopped in four countries (China, France, Germany, and New York) over the course of 15 days. Daily social recaps were published every day of the tour as well as a holistic mini-doc of the tour.
- Nike's "More Than An Athlete" World Tour social content on UNINTERRUPTED channels garnered over 4M impressions, 2.5M people reached, 850K views and 93K engagement.
- The "More Than An Athlete" ESPN+ Series social content on UN channels accumulated 10M impressions, 6M reach, 3M views and 571K engagement.
- "More Than An Athlete" merchandise launched June 2018 in collaboration with Nike. Hoodies and hats have been worn by LeBron James, Todd Gurley, Trae Young, Mo Bamba, and many more of the top athletes in the world.
