Best in Sports in Social Media - Shorty Awards

11th Annual Shorty Awards Categories

See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards Best in Sports

Sports teams, athletes, leagues, networks and services are eligible for this award. Objectives include engaging current fans, driving traffic, expanding fanbase and educating viewers and followers.

See previous winners and honorees here.

Winner

"Howler Soccer Ball Phone"

In June 2017, Kovert Creative announced an equity partnership with Howler Media, a multimedia platform known for its unique point of view and highly-visual, glossy print magazine that covers global soccer from an American perspective.Kovert Creative wanted to create a piece of sharable digital content that would not only generate views and press...

Finalists

The Checkdown is a social-driven, football-focused digital and social media property focused exclusively on "social news," delivering a steady stream of stories that fans are, or will be, talking about right now.Leveraging NFL owned social assets and access to NFL Network, Clubs and Players – and relevant conversations around those entities – th...

NASCAR Social Media

Execute break-through, social-first marketing campaigns that are optimized for each social media channel

Skol Skribbles - Transforming Snapchat with Vikings Fans

It's no secret that Minnesota Vikings fans are extremely passionate about the team. With a winning season this year, fans are eager to follow the Minnesota Vikings on as many social and digital channels as possible. Snapchat has been a growing platform for the fans, so we wanted to find a way to celebrate their creativity and dedication week aft...

At WWE, each digital platform is not simply treated as a portal to consume content, but a destination to tell immersive stories and increase fan engagement with the overall product. And with the growth of WWE Network to 1.52 million average paid subscribers, WWE further bolstered its claim as a pioneer in the digital industry and the first sport...

delTHORtro, a 2017 US Open Viral Moment

delTHORtro, one tweet sparked a 7-day viral conversation during the 2017 US Open.How the idea originated: Juan Martin del Potro, 2009 US Open men's champion, faced the #6 seed Dominic Thiem in the 2017 US Open round of 16. The Argentine came back from two sets down to defeat the Austrian in a 5-set thriller. Del Potro's herculean effort was spur...

Nominees

Atlanta United Inaugural Season Social Media

Atlanta United was presented with a unique challenge in its Inaugural Season. Facing worry among fans about replicating the atmosphere created at Bobby Dodd Stadium (the stadium the team first played home matches), the Digital team was tasked with developing a social campaign (March to Mercedes-Benz Stadium) to build excitement and educate fans about thei...

Degree Men Puts Viewers On The Court With Steph Curry

With a known quantity like NBA superstar Stephen Curry, how do you continue to surprise and delight an audience inundated with athlete marketing in the men's personal care space? How do you get an audience eager to flip through feeds a reason to stop and experience more than just a 15 second skippable ad?The answer was to provide viewers with a new and un...

Los Angeles Lakers Social Media Campaign

VIEW CASE STUDYOur #IAMLA digital/social campaign kicked off with a :60 spot, followed by a series of fan & player-centric videos, designed specifically for the Lakers social channels and Staples Center Jumbotron. A nostalgic spot speaks to the legacy of the Lakers in LA while our inspirational versions celebrate the new generation. These assets have rece...

MLB Tonight's Social Media Integration

In 2017, MLB Network examined how it could continue to build on the success of its flagship studio program, MLB Tonight. Since its first show in 2009, MLB Tonight has established itself as the place for the most comprehensive baseball coverage in the industry, airing every night during the baseball season for up to seven straight hours with live look-ins ...

Orlando Magic Tip-Off Campaign

The Orlando Magic wanted to "Tip Off" the 2017-18 season by engaging fans of all ages and demographics throughout Central Florida and capturing every moment on social media for fans to share.Partnering with Florida Hospital, a leading hospital in medical research and innovation, the Magic included a special co-branded Florida Hospital Tip Off logo in each...

Philadelphia Eagles

To inspire and serve the greatest football city in America.

QB1: Beyond the Lights

The objective of "QB1: Beyond the Lights" was to shine a light on the inner workings of high-stakes high school football. Viewers are taken inside the games, the lives and minds of young athletes as they compete for the pride of victory while striving for recognition from the biggest colleges and universities in the country. Unlike the fictional series, "...

Road to the Super Bowl

Mandt Media's exclusive partnership with the Philadelphia Eagles gives fans unprecedented access to the road to Super Bowl LII. From the hard work at practice to the fans tailgating in the freezing cold to the stellar play on the field to the locker room celebrations, our 360° video gets fans closer to the action than ever before.

The Minneapolis Miracle – Capturing Sports History from a Sideline Cam

Backstory and Objective: After a record-breaking regular season for the Minnesota Vikings, the team launched a new playoff campaign that would soon become the fan hallmark of the post-season. Aptly named 'Bring It Home', the team crafted messages that encouraged fans to say who or where they want to Bring It Home for during the playoffs. As many NFL fans ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Early Entry Deadline is November 29, 2018