THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 10th Annual Shorty Awards

Los Angeles Lakers Social Media Campaign

Entered in Sports

About this entry

VIEW CASE STUDY

Our #IAMLA digital/social campaign kicked off with a :60 spot, followed by a series of fan & player-centric videos, designed specifically for the Lakers social channels and Staples Center Jumbotron. A nostalgic spot speaks to the legacy of the Lakers in LA while our inspirational versions celebrate the new generation. These assets have received more social engagement than any other content series in Lakers' history.

Why does this entry deserve to win?

Our social strategy took a bold step away from the corporate look of the Laker's past, and focus on embracing the diversity of LA's youth. We would celebrate every individual, as being an essential part of Los Angeles and the Lakers. Our social positioning would become the title of our campaign... "I AM LA"

Results

TOTAL IMPRESSIONS: 50M


TOTAL MEDIA VIEWS: 5.3M


TOTAL ENGAGEMENTS: 7M

Media

Entrant Company / Organization Name

Ignition, Los Angeles Lakers

Link

Entry Credits