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Special Project

Special Project
From the 11th Annual Shorty Awards


Entered in Sports

About this entry

In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversies continue across WWE's digital media platforms, which operate 24/7. A 78-person team of editors, producers, designers, and photographers create content for WWE's flagship website and App, as well as WWE's hugely popular YouTube and social channels daily. In addition, WWE Digital also provides support to WWE's flagship network — the first sports-entertainment brand to serve live-streaming video content on a 24/7 basis.

WWE has a dedicated, passionate global fan base that expects fresh, unique content at all hours, and WWE Digital delivers. WWE has location-based websites spanning 49 countries worldwide. With team members based in Stamford, Conn., New York City, Dubai, Germany and Mexico, as well as traveling to arenas across the globe year-round, our team has the rare ability to shoot a video in London, send it back to Connecticut and post it to WWE's multiple digital platforms with relative ease. It's that type of seamless integration that has made our team the industry standard.

Why does this entry deserve to win?

In an evolving landscape where consumers multi-task on mobile devices while watching WWE programming, our team turns platforms such as WWE Network,, Facebook, Twitter, Instagram, YouTube and the WWE App — among many others — into essential tools for the most comprehensive sports-entertainment experience.

Our content creators collaborate seamlessly while stationed in all corners the globe. From the locker room of an arena in Vancouver, Canada, to the first floor of our corporate headquarters in Stamford, Conn., passionate producers provide up-to-the minute show coverage for all of WWE's major events, create content with original video and photos, chronicle WWE's community outreach programs, support our flagship network and so much more.


- The WWE Network has surpassed 1.6 million monthly subscribers and offers more than 10,000 hours of video on-demand.

- WWE on YouTube has generated more than 25 billion views since its launch.

- And with almost 40 million subscribers, WWE's YouTube channel sits ahead of similar brands like IGN, HBO, ESPN and UFC.

- Currently, WWE's YouTube channel is the No. 2 most-viewed channel on all of YouTube.

- To date, WWE's main Instagram page has 16.7 million total followers.

- To date, WWE has more than 150 million total combined followers on Instagram, spanning across all respective brand and talent pages.


Entrant Company / Organization Name