The Conquest Platform increases market share in zip codes dominated by competitors by convincing local in-market shoppers to compare the vehicle they were considering to a comparable, in-class Nissan via customized, targeted ads and creative that highlight Nissan's benefits and lease price points.
This strategy leverages our proprietary targeting platform to find in-market, competing brand car-buyers who were not considering Nissan vehicles.
Based on demographics, interests, location, brand values, vehicle preferences and browsing habits, the campaign will target and disrupt the decision-making process of competing brand intenders and drive these customers to consider a Nissan vehicle instead.
Auto shoppers conduct more research online than ever, and only 20% of shoppers buy the vehicle they initially search for. Analyzing the behavior of cross-brand shoppers reveals key factors that could shift brand allegiance from competitors like Honda, Toyota and Kia to Nissan, including quality ratings , safety features, in-vehicle technology, style, design and price.
Combining that data with a sophisticated market analysis, regional pump-in/pump-out reports and Polk, U.S. Census, OEM, Google and/or proprietary internal data, our Nissan Conquest Platform can identify and target in-market intenders and the factors that are important to their decision-making process.
Given the data, our conquest platform clearly conquered the competition. Not only did our dealerships perform significantly better in terms of sales for all four vehicles by region, but our dealerships also outperformed their regions as a whole, leading to increased market share.
Our proven process of managing the conquest strategy, identifying competing intenders, and targeting competing brands allowed us to convert conquest buyers to our Nissan dealers, resulting in better results for our clients.