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Special Project

Special Project
From the 11th Annual Shorty Awards

"A Poppy Worn, A Hero Honored"

Winner in Integrated Campaign, Live News Coverage

Audience Honor in Integrated Campaign, Live News Coverage


Observing military holidays like Memorial Day and Veterans Day provides an opportunity to remember, honor and celebrate those who served, those who made the ultimate sacrifice through their service, and their families. These holidays provide an occasion for USAA to educate its members, employees and the general public about the joys, struggles and sacrifices of military life, and engender authentic appreciation for their service.

As a company founded by the military servicemembers, USAA can play a unique role in shining a light on the true meaning of these holidays, and the men and women for whom they were created.

Strategy and Execution


Video for "A Poppy Worn, A Hero Honored"

Entrant Company / Organization Name

United Services Automobile Association (USAA)


Entry Credits