12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.


Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards

"A Poppy Worn, A Hero Honored"

Winner in Integrated Campaign, Live News Coverage

Audience Honor in Integrated Campaign, Live News Coverage

About this entry

Observing military holidays like Memorial Day and Veterans Day provides an opportunity to remember, honor and celebrate those who served, those who made the ultimate sacrifice through their service, and their families. These holidays provide an occasion for USAA to educate its members, employees and the general public about the joys, struggles and sacrifices of military life, and engender authentic appreciation for their service.

As a company founded by the military servicemembers, USAA can play a unique role in shining a light on the true meaning of these holidays, and the men and women for whom they were created.

Why does this entry deserve to win?


Video for "A Poppy Worn, A Hero Honored"

Produced by

United Services Automobile Association (USAA)


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.