After 50 years of designing and innovating the future, frog continues to look ahead at how today's emerging technology will affect our lives tomorrow. To publicly our forecasted trends for 2019, we curated the top 10 trends we believe will have real impact on culture, consumers and business this year.
Strategy: Our multi-platform campaign covered social media, website, email, blog, press and events.
This year, we celebrated 50 years of innovation and design that touched hearts around the world. What better way to celebrate, than to share our knowledge and expertise with our design community, fans and followers. The campaign launch was strategically launched mid-December, with new content publishing daily leading up to January 1st.
The implementation began with designing a unique and beautifully designed web page. Next we launched a social media teaser across our social platforms. After the webpage launched, we launched our social campaign "10 Days of Tech" which featured a new tech trend each day for the 10 days leading up to the New Year. Our social campaign covered LinkedIn, Twitter and Instagram. Next our Tech Trends were picked up from 2 major Design and Tech publications. After 10 days of Tech, we hosted a Tech Trends Dinner to bring together frog leadership and the media for a sit down dinner and discussion of frog's 50 years of innovation and debut our capabilities in augmented reality and artificial intelligence.
Tech Trends Landing Page: 14,688 page views + 13,871 unique visitors
Social Media: 415,595 Impressions
Press: https://www.core77.com/posts/81862/frogs-Global-Te...
Tech Trends Dinner: All of our media exclusive invites were confirmed with no denials.
