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11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Boosted Summer Showdown 2018 - City vs. City

Entered in Contest or Promotion, Multi-Platform Campaign

Objective

To help build community and raise brand awareness, Boosted set out on a month-long City Summer Tour. Each week we would pit two cities against each other to see who had the most active community, and to encourage community engagement. Boosted riders in each city would earn points on a daily basis by riding their boards while connected to the Boosted app or attending Boosted demo events in their city. At the end of the week, the city with the most points was crowned the winner and three lucky participants in that city won a free Boosted board.

Strategy

The Boosted Summer Showdown's strategy was to incentivize new riders to join the community in their city, further engage current community members, and expose a large swath of the general public to Boosted's products, brand, and community.

This was implemented by pitting riders in one city vs riders in another via a point system. Each week of the showdown, two new cities would go head-to-head.

The key features of the contest included: points awarded for downloading and registering the Boosted app, points awarded for participating in local group rides or demo events, and finally points awarded for every mile ridden during the contest period.

At the end of the week, the city with the most points was crowned the winner, and three lucky participants were awarded brand-new Boosted boards!

Results

Not only did we exceed our social metric goals, but on the ground we were able to engage hundreds of riders in each city with demo events and group rides throughout the week. We have an amazing community who did nearly 12,000 recorded miles together in 10 cities. Group rides were organized with the help of our city Ambassadors, who help coordinate local events on Facebook groups such as https://www.facebook.com/groups/boostedsf.


Summer Showdown Totals:

Group Rides: 2,678

Ride Miles Recorded: 11,862

Demo Rides: 1,381

App Sign Ups: 3,233


Top Boosted Community: NYC

Point Total: 801,187

Ride Miles Recorded: 2,534

App Sign Ups: 949

Media

Video for Boosted Summer Showdown 2018 - City vs. City

Produced by

Boosted Inc.

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Final Entry Deadline is February 21st, 2019