THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 11th Annual Shorty Awards Best Contest or Promotion

This award honors the most effective and innovative contest, promotion or sweepstakes. All aspects of the campaign will be considered, including content, promotion goals, reach and effectiveness.

See previous winners and honorees here.

Winner

Contest or Promotion
winner
Netflix Bright 'Calling All Will Smiths'
Our brief was to create a campaign that was going to achieve fame, talkability and widespread appea…

Finalists

Contest or Promotion
finalist
gold honor
A Simple Favor - Instagram Search Party for Emily Nelson
To promote and excite audiences for the theatrical release of the Lionsgate original film, A Simple…
Contest or Promotion
finalist
gold honor
WFH - Work from Hawaii
In 2018, tourism from New York to Hawaii was lagging. In fact, our research found that New Yorkers …
Contest or Promotion
finalist
silver honor
TummerTime
As America's #1 antacid, TUMS is well-known for its history of heartburn relief. But now, the produ…
Contest or Promotion
finalist
bronze honor
Adobe D&D: The Terror Of Undermountain
Photoshop is so much more than photo manipulation. It's the most powerful tool in the world for des…
Contest or Promotion
finalist
bronze honor
audience honor
Atom Tickets - "Breakup with MoviePass" Sweepstakes
By Summer of 2018, the Atom Tickets team was following the many MoviePass member complaints across …

Nominees

Contest or Promotion
#StartsWithAHome 10th Anniversary Sweepstakes
In 2018 Better Homes and Gardens® Real Estate commemorated it's 10-year anniversary. Celebratory co…
Contest or Promotion
AARP - In Good Company
Having strong social connections are essential elements to an individual's physical and mental well…
Contest or Promotion
AXE the LABEL
In 2018, AXE was on a mission to increase its credibility in the number one passion point for gen z…
Contest or Promotion
Amazon Prime Student Winsday Giveaway
Concept:With algorithms constantly changing on social platforms, Amazon Prime Student was looking f…
Contest or Promotion
Applebee’s Dollar Zombie & Dollar Jolly
With more than half of America preferring to drink at home, Applebee's needed to generate a signifi…
Contest or Promotion
Boosted Summer Showdown 2018 - City vs. City
To help build community and raise brand awareness, Boosted set out on a month-long City Summer Tour…
Contest or Promotion
GoPro Awards: Million Dollar Challenge
In the 16-year history of GoPro, our new camera launch strategy has remained the same: put our inte…
Contest or Promotion
HITMAN 2 Call Center
Our objective with the call center activation was to drive awareness of the video game HITMAN 2 and…
Contest or Promotion
Hilton Suites Brands "Guess How Spacious"
With travel spaces getting more cramped every year (i.e. airplane leg room), it became the Hilton S…
Contest or Promotion
Hot Topic's Harry Potter Trivia Journey Sweepstakes
The objective for this Sweepstakes was to engage Harry Potter fans, establish Hot Topic as the dest…
Contest or Promotion
Hyatt Place and Hyatt House: You’ve Come Too Far to Settle Now 2018
Modern business travelers often seek their personal and professional growth opportunities while far…
Contest or Promotion
I LOVE NY BRACKET CAMPAIGN
After conducting extensive consumer research, we found that New York State's endless array of world…
Contest or Promotion
Impractical Jokers: Official Scoopski Potato Scooper Job Posting
The pantheon of TV comedy is filled nearly to the brim with hilarious catchphrases that live on in …
Contest or Promotion
Last Man Standing: Last Fan Standing
To celebrate the loyal fans who helped bring Last Man Standing back to television, FOX launched a U…