THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 12th Annual Shorty Awards Best in Fitness, Health & Wellness

Companies specializing in fitness, personal wellness and healthy lifestyles are eligible for this award. Objectives may include promoting fitness, health or wellness solutions, educating and engaging these communities or creating shareable content on various related topics.

Winner

Fitness, Health, & Wellness
winner
Trojan Conecocktions
Pride Month is always a crowded space, but in 2019 it was particularly so because NYC was home to W…

Finalists

Fitness, Health, & Wellness
finalist
gold honor
Nad & Tad
Testicular cancer is the most common cancer in males ages 15-34, yet most guys this age aren’t awar…
Fitness, Health, & Wellness
finalist
silver honor
Teen Summer Challenge
Through the Teen Summer Challenge, Planet Fitness sought out to give all teens across the country a…
Fitness, Health, & Wellness
finalist
bronze honor
Bübl Fashion
There are two million Canadians who suffer from osteoporosis, but most people have no idea that the…
Fitness, Health, & Wellness
finalist
bronze honor
audience honor
LVNG With Lung Cancer: Letters of Love
The campaign’s objectives were to: • Raise awareness about lung cancer on Facebook outside of th…
Fitness, Health, & Wellness
finalist
bronze honor
Marine in 15
The Royal Marines undergo one of the toughest selection processes imaginable. Of the thousands that…

Nominees

Fitness, Health, & Wellness
#VaccinesSaveLives — SELF Magazine
SELF Magazine’s mission is to help people feel better. To do that, we share accurate, inclusive, em…
Fitness, Health, & Wellness
finalist
bronze honor
Bübl Fashion
There are two million Canadians who suffer from osteoporosis, but most people have no idea that the…
Fitness, Health, & Wellness
Degree – Comedy Central Roast
Returning to partner with Comedy Central’s annual tentpole night of insult-hurling, Unilever tasked…
Fitness, Health, & Wellness
GOALCAST- Live the impossible
This touching video resurrects a long-followed cultural truism that has often been forgotten in our…
Fitness, Health, & Wellness
finalist
bronze honor
audience honor
LVNG With Lung Cancer: Letters of Love
The campaign’s objectives were to: • Raise awareness about lung cancer on Facebook outside of th…
Fitness, Health, & Wellness
finalist
bronze honor
Marine in 15
The Royal Marines undergo one of the toughest selection processes imaginable. Of the thousands that…
Fitness, Health, & Wellness
finalist
gold honor
Nad & Tad
Testicular cancer is the most common cancer in males ages 15-34, yet most guys this age aren’t awar…
Fitness, Health, & Wellness
finalist
silver honor
Teen Summer Challenge
Through the Teen Summer Challenge, Planet Fitness sought out to give all teens across the country a…
Fitness, Health, & Wellness
winner
Trojan Conecocktions
Pride Month is always a crowded space, but in 2019 it was particularly so because NYC was home to W…
Fitness, Health, & Wellness
Verywell Healthy Conversations Coach
The #3 largest ad-supported health and wellness resource, Verywell promises reliable, understandabl…
Fitness, Health, & Wellness
Wellness Mama Natural Living
WellnessMama.com is an award-winning online resource and podcast for women and moms who want to liv…