13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 12th Annual Shorty Awards

GOALCAST- Live the impossible

Finalist in Facebook Video

Entered in Fitness, Health, & Wellness, Storytelling

About this entry

This touching video resurrects a long-followed cultural truism that has often been forgotten in our lightspeed world: the bond of your word. A cautionary tale about the danger of not keeping your promises, the story compels you to look at your own relationship to the words you say and inspires you to be accountable to those you cherish most.

Elevate the consciousness; on the power of our promises and how it impacts lives. Words are not simply Air in motion, they are energy that can change destiny. 

At Goalcast we bring authentic storytelling aimed to empower individuals to take ownership and action of their lives. Through the power of storytelling, we help our audience find the courage to dream and the power to change. To create meaningful, engaging content, a story must be positive, inspiring and be told properly. We have the expertise to draw out and craft the most compelling stories on social media, which enables us to form deep bonds with our audience. 

Why does this entry deserve to win?

For the production of Busy Dad Gets Wake Up Call video, we revolutionized not just our approach to video making, but to all viral videos online - and the reaction of our community was incredible! By crafting a fictional scene around real-life events - delivered by those same people who had experienced them - we were able to inject an unparalleled degree of authenticity into the video. Such “fictional dramatization” struck a deep chord, as the inspirational message - packaged in a novel, snackable way - was seen by and engaged with by more than 60 million people.

We pour our hearts into each piece of content 

To create meaningful, engaging content, a story must be positive, inspiring and be told properly. We have the expertise to draw out and craft the most compelling viral videos on social media, which enables us to form deep bonds with our audience.

Every day, our team of curators digs through hundreds of stories to find the hidden gems that have the potential to move people on a profound level. Our creators then spend hours refining the narrative arc of each piece of content to maximize its viral potential and emotional resonance. Our insights team is on a relentless pursuit to deconstruct and reconstruct our knowledge of people and stories. We're all about impact over output.

We aim to unite instead of divide. We favour human, universally relatable entry points versus polarizing perspectives. 

We punch above our weight

Our team members are also all committed to their own personal growth. At Goalcast, we walk the walk, which allows the content we produce to remain diverse, authentic and impactful. This is also why we're a team of 20 people beating some of the world's largest publishers in terms of social media performance.

But what we find most rewarding are the messages we receive from some of our users about the impact that Goalcast has had on them. People who found hope when things felt hopeless. Stories of leaving abusive relationships or creating businesses. Stories of finding the courage to live life on your own terms.   

We bring together the best of social media & personal development

We collaborate with some of the most influential social media personalities in the health & wellness space (i.e. Tom Bilyeu and Lisa Nichols) while also giving a large platform to previously little-known storytellers.

We are more than a content production powerhouse, we've built one of the most inspirational networks of talent. Leveraging our network allows us to spread positive messages even further in the social media sphere and cut through the noise of negativity.


Goalcast is the world’s largest, leading source for authentic storytelling. We aim to empower individuals to take ownership and action in their lives. 

Our mission is to change the world. We believe that change starts from within, so every day we rise to the challenge of inspiring tens of millions of people to live life with purpose.  


Through the power of storytelling, we help users find the courage to dream and the power to change. With over 32M followers, a monthly reach of 510M and 420M video views a month, viral social media videos are some of our most powerful levers. 

From showing the inspiring side of pop-culture in our Life Stories Facebook series to engaging our community around deeply moving tales of perseverance on our channel The Daily Goalcast, we not only provide entertaining and life-changing content, but we also create meaningful connections and conversations. 

Whether they're getting a quick dose of inspiration through an Instagram quote or reading in-depth advice on our website, our fans find several opportunities to interact with our content throughout the day. 

With 70M monthly social actions, we have more engagements than: 

(source: Tubular, June 2019)



Video for GOALCAST- Live the impossible

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About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.