THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 12th Annual Shorty Awards Best use of Storytelling

Branded storytelling is the use of authentic & meaningful content that connects with your audience and compels them to share it. This award honors the most creative and effective use of branded storytelling on social or digital by a brand, agency, or organization.

See previous winners and honorees here.

Finalists

Storytelling
finalist
gold honor
Is shapewear body positive? We asked the Goddess of Love & Beauty herself...💕
After decades of being force-fed unattainable body standards, women are now feeling a new kind of p…
Storytelling
finalist
gold honor
Olympic Channel Take the Podium Original Series Social Media Campaign
Olympic Channel is the global media platform of the International Olympic Committee(IOC) dedicated …
Storytelling
finalist
silver honor
GiftNow - The Exchange
GiftNow takes the headache and anxiety out of gift-giving. Consumers use it to text or email gifts …
Storytelling
finalist
silver honor
WestJet Christmas Miracle: To give or receive
For the past eight years, WestJet has been surprising and delighting its guests throughout the holi…

Nominees

Storytelling
Above and Beyond: UTC in Space
United Technologies Corporation (UTC) has a long-standing history of innovators and inventors with …
Storytelling
All Hail the Algorithm
When we at Al Jazeera English (AJE) decided to produce ‘All Hail The Algorithm’, we approached our …
Storytelling
Aussie #CurlPower Campaign
Aussie Haircare, an international brand with a big personality, sought to build Gen Z love for its …
Storytelling
Carnival Panorama Coin Ceremony
Carnival Cruise Line tasked our team at Bold Man and the Sea Media to create a video surrounding th…
Storytelling
Code & Response
Build momentum, create awareness and drive engagement for IBM's Code & Response movement (named …
Storytelling
DBS SPARKS MINI-SERIES: SEASON 2
SPARKS, an industry-first online mini-series, follows a group of young bankers navigating work and …
Storytelling
GOALCAST- Live the impossible
This touching video resurrects a long-followed cultural truism that has often been forgotten in our…
Storytelling
Jukin Media: Storytelling Through User Generated Content
Jukin Media believes the future of storytelling is user generated, and has built a portfolio of dig…
Storytelling
LVNG With Lung Cancer: Letters of Love
The campaign’s objectives were to: • Raise awareness about lung cancer on Facebook outside of th…
Storytelling
Life As A Turban-Wearing American Trucker
This video was produced for the documentary show Untold America. We wanted to find a compelling way…
Storytelling
Lucifer Recap Teaser
Now that Lucifer was making his grand entrance onto Netflix, we wanted to remind fans of some of th…
Storytelling
Morning Time America
USA Network’s The Purge is based on the hit movie franchise from Blumhouse, a series that imagines …
Storytelling
Nomadic Tribe
Back in the Summer of 2018, when we started to plan our makemepulse 2019 wishes, we already knew we…
Storytelling
Raja Kumari: So Far | A Short Film by Sony
Behind every Sony product, content and service are creators. Whether they are musicians, filmmakers…
Storytelling
Social-led brand journalism for Android
Android is the platform that’s changing what mobile can do. It’s the reason your GPS avoids traffic…
Storytelling
Stella Neighbors
In 2019, Stella was on a mission to pivot its brand perception. Historically, Stella had been perce…
Storytelling
Sundays at the Triple Nickel
As a brand built on inspiring generosity in all forms, it was natural for Crown Royal to collaborat…
Storytelling
The Art of Clean
Clorox and Upworthy tasked Glass Entertainment Group to create a dynamic, artistic and real-life mi…
Storytelling
Two Truths & A Lie: Katie Sturino x Stitch Fix
In November 2019, Stitch Fix launched its second installment of the Katie Sturino x Stitch Fix coll…
Storytelling
Using Storytelling to Spark Social Change in Mozambique
In Mozambique, many people face barriers to their health and wellbeing. Child marriage, high HIV ra…
Storytelling
Virginia is for Lovers
Back in 1969, the agency Martin and Woltz (now The Martin Agency) created the “Virginia is for love…
Storytelling
Zippo: Fight Fire With Fire
Fire is our oldest tool; one we’ve wielded for millennia to achieve incredible feats. Its power is …
Storytelling
du - People of the UAE
Highlighting how the UAE focuses on the success of it’s people Showcasing du as a bra…