5th Annual Shorty Social Good Awards Categories


The early deadline is on Wednesday, June 24th, 2020.

From the 12th Annual Shorty Awards Best use of Storytelling

Branded storytelling is the use of authentic & meaningful content that connects with your audience and compels them to share it. This award honors the most creative and effective use of branded storytelling on social or digital by a brand, agency, or organization.

See previous winners and honorees here.

Finalists

finalist
gold
Is shapewear body positive? We asked the Goddess of Love & Beauty herself...💕
After decades of being force-fed unattainable body standards, women are now feeling a new kind of pressure: to love their bodies unconditionally. Some women look to shapewear to navigate the grey area between then and now. Others look at shapewear as a way of perpetuating unrealistic body expectations.  Shapewear marketplace Shapermint decided …
finalist
gold
Olympic Channel Take the Podium Original Series Social Media Campaign
Olympic Channel is the global media platform of the International Olympic Committee(IOC) dedicated to celebrating the values of the Olympics all year round. With live coverage, news highlights and original programming young audiences around the world can connect with the notable moments and the compelling athletes that prove the power of sport to …
finalist
silver
GiftNow - The Exchange
GiftNow takes the headache and anxiety out of gift-giving. Consumers use it to text or email gifts in minutes—all without knowing the recipient’s shipping address. Because of the service they provide, the GiftNow button has become a fixture on checkout pages of sites like Target, Uniqlo, Coach and more. They came to us with a challenge, though—…
finalist
silver
WestJet Christmas Miracle: To give or receive
For the past eight years, WestJet has been surprising and delighting its guests throughout the holiday season and delivering a Christmas video that spreads the holiday spirit. This year we wanted to position WestJet as a brand that cares and showcase our partnership with the Ronald McDonald House Charities Canada all while sparking joy in our gues…
finalist
audience
Lessons of Auschwitz: VR tribute by school students
The Holocaust. One of the most inhumane events in history in which approximately 6 million Jews were deliberately and systematically exterminated during World War II by the nazis. The Auschwitz concentration camp in Poland and its endless barracks in ruins, remain one of the world’s most painful memorial sites and serve as a living reminder of wha…

Nominees

#Romanovs100 AR Photo Album
The Romanovs can arguably be called the world's first photo-bloggers. In the early 20th century they documented every meaningful event in their lives. #Romanovs100 is an image-first digital storytelling project built on the analysis of thousands of photos shot by Russia’s last Royal family, executed by the Bolsheviks 100 years ago. To make history come to l…
Above and Beyond: UTC in Space
United Technologies Corporation (UTC) has a long-standing history of innovators and inventors with a strong footprint in space innovation that stretches from the past, present, and into the future.  When Neil Armstrong spoke his famous words, "That's one small step for man, one giant leap for mankind," television viewers were able to experience it thanks…
All Hail the Algorithm
When we at Al Jazeera English (AJE) decided to produce ‘All Hail The Algorithm’, we approached our subject with a very specific vision and purpose – to tell a story of the phenomenon of algorithms in a manner that is relatable, clear and crucially, in a way that amplifies the voices we aren’t hearing enough of on this subject. In reporting this series, o…
Aussie #CurlPower Campaign
Aussie Haircare, an international brand with a big personality, sought to build Gen Z love for its Miracle Curls Collection, an innovation designed for curly hair. The collection had been previously launched and on-shelf for one year alongside a range of other Aussie curl products; however, the Brand was not making waves with curly consumers.  To break t…
Carnival Panorama Coin Ceremony
Carnival Cruise Line tasked our team at Bold Man and the Sea Media to create a video surrounding the Coin Ceremony for their newest ship, the Carnival Panorama. As part of a long-storied maritime tradition, each ship in the Carnival fleet goes through a Coin Ceremony in which they are blessed with a ceremony coin. As Carnival Panorama was preparing to set s…
Code & Response
Build momentum, create awareness and drive engagement for IBM's Code & Response movement (named after the film). Drive participation for Code & Response in 2020. Honor our brand heritage by continuing our progressive stand on building a smarter planet and focus on the shared success of business and society. We believe that we must do something now to…
DBS SPARKS MINI-SERIES: SEASON 2
SPARKS, an industry-first online mini-series, follows a group of young bankers navigating work and their personal lives. Inspired by true client stories, the mini-series depicts how these DBS bankers challenge the status quo and go above and beyond when solving unusual client challenges. Since its inception, SPARKS, with its 10 episodes, has garnered more t…
GOALCAST- Live the impossible
This touching video resurrects a long-followed cultural truism that has often been forgotten in our lightspeed world: the bond of your word. A cautionary tale about the danger of not keeping your promises, the story compels you to look at your own relationship to the words you say and inspires you to be accountable to those you cherish most. Elevate the …
Jukin Media: Storytelling Through User Generated Content
Jukin Media believes the future of storytelling is user generated, and has built a portfolio of digital entertainment brands that amount for more than 200 million followers across social media - FailArmy, People Are Awesome, The Pet Collective, This Is Happening, and Poke My Heart.    With everyone in the world using smartphones to take, curate, and s…
LVNG With Lung Cancer: Letters of Love
The campaign’s objectives were to: • Raise awareness about lung cancer on Facebook outside of the LVNG With Lung Cancer community • Help people with lung cancer and their loved ones • Inspire our current community members to engage and share
Life As A Turban-Wearing American Trucker
This video was produced for the documentary show Untold America. We wanted to find a compelling way to tell the story and history of the Sikh community in the U.S., and to focus on some of the present-day challenges and discrimination that American Sikhs are working to overcome. Untold America as a whole explores underrepresented, forgotten and misunder…
Lucifer Recap Teaser
Now that Lucifer was making his grand entrance onto Netflix, we wanted to remind fans of some of the great moments from past seasons to make the series accessible to brand new little devils looking for their next binge. And who better to walk through the past three seasons of Lucifer... than Lucifer himself?
Morning Time America
USA Network’s The Purge is based on the hit movie franchise from Blumhouse, a series that imagines a world where - for one night a year - all crime (including murder) is legal.   Season 2 of The Purge explored a new side of Purge culture - telling the story of this dystopian America BETWEEN annual Purge Nights and what happens the 12 months until it all …
Nomadic Tribe
Back in the Summer of 2018, when we started to plan our makemepulse 2019 wishes, we already knew we wanted to create a project for the love of creativity and technology. We wanted to challenge ourselves to create something we were really proud of, and if we’re honest, have some fun with design and the technological gimmicks we hadn’t always been able to imp…
Raja Kumari: So Far | A Short Film by Sony
Behind every Sony product, content and service are creators. Whether they are musicians, filmmakers, engineers or game designers, they are all driven by a passion to push their own limits, and elevate what entertainment can be. And they all have a story. With this short film, we wanted to kick off a series in which we celebrate the spirit of these creato…
Social-led brand journalism for Android
Android is the platform that’s changing what mobile can do. It’s the reason your GPS avoids traffic, your watch can text and your Assistant can answer questions. It’s the operating system inside 2.5 billion active devices and being open source means it’s available to everyone: developers, designers and device makers. That means more people can experiment, i…
Stella Neighbors
In 2019, Stella was on a mission to pivot its brand perception. Historically, Stella had been perceived as an unapproachable, “impersonal” European lager. In order to change this, we’d have to shed our former “old-premium” ethos (i.e. “white tablecloth”), and adopt a more sophisticated yet relatable persona. With this, the goal of our holiday campaign was s…
Sundays at the Triple Nickel
As a brand built on inspiring generosity in all forms, it was natural for Crown Royal to collaborate on its first-ever documentary, “Sundays at the Triple Nickel,” with Stept Studios and award-winning female director Jess Colquhoun to shine a light on the exceptional generosity of Marjorie Eliot.  A local Harlem legend, Marjorie has been hosting jazz concer…
The Art of Clean
Clorox and Upworthy tasked Glass Entertainment Group to create a dynamic, artistic and real-life mini documentary about a local entrepreneur who is bringing art and culture into his community. Telling the story of Gary Viteri, a musician turned local Philadelphia business owner, Gary lets viewers into his dual coffee shop/venue as he transforms a blank spac…
Two Truths & A Lie: Katie Sturino x Stitch Fix
In November 2019, Stitch Fix launched its second installment of the Katie Sturino x Stitch Fix collaboration. A vibrant collection in sizes XS-3X, the partnership was created to give women of all sizes access to on-trend and perfectly-fitting clothing.  At launch, as part of a broad integrated marketing approach, the social team was tasked with increasin…
Using Storytelling to Spark Social Change in Mozambique
In Mozambique, many people face barriers to their health and wellbeing. Child marriage, high HIV rates, malnutrition, inadequate reproductive rights, and limited access to education—all compounded by gender inequality—are some of the challenges faced. Mozambique’s linguistic diversity (43 languages are spoken throughout the country) coupled with high illite…
Virginia is for Lovers
Back in 1969, the agency Martin and Woltz (now The Martin Agency) created the “Virginia is for lovers” campaign for the Virginia Tourism Corporation. It went on to become one of the most recognized tourism slogans of all time, and what Advertising Age called one of the more iconic ad campaigns of the past 50 years.    In the wake of the violence at la…
Zippo: Fight Fire With Fire
Fire is our oldest tool; one we’ve wielded for millennia to achieve incredible feats. Its power is great, but at times, difficult to control. Globally, fires destroy 4% of our forested land a year and a staggering 84% of those fires are caused by human hand. As a result of increased awareness around global issues, consumers have also grown to expect brands …
du - People of the UAE
Highlighting how the UAE focuses on the success of it’s people Showcasing du as a brand that care about the people of the UAE on a human level Highlighting how du empowers the people of UAE by giving them a platform to show their successes Adding value for our social media audiences by creating original content that appeals to …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

entries are open for the shorty social good awards. the early deadline is on june 24th!