11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Storytelling

Branded storytelling is the use of authentic & meaningful content that connects with your audience and compels them to share it. This award honors the most creative and effective use of branded storytelling on social or digital by a brand, agency, or organization.

See previous winners and honorees here.

Finalists

finalist
audience
#Romanovs100: 4,000 photos. 4 social networks. 1 family.
The Romanovs were pioneers of photography — in the early 20th century they owned the world's first portable Kodak cameras and captured almost every meaningful event in their lives.On July 17, 1918, the last Tsar of the Russian Empire, Nicholas Romanov, was executed with his wife and five children by the Bolsheviks. To pay tribute to the family, ...
finalist
A Netflix Marriage Proposal
Conor and Kamela's five year long love story began with their first date, which consisted of watching Netflix! So it was only right that Conor pop the big question with the mega streaming service in mind. That's where we came in — to help plan the perfect Netflix proposal! Our core objective was to create a shareable, global, brand-love momen...
finalist
Can't Judge a Book
Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's biggest night and celebration. But, we noticed a disturbing trend. While the biggest night in music tended to focus only on the biggest celebrities and musicians, everyone was starting to look the same.And we weren't alone. The New York Times said, "...
finalist
Purge Shopping Channel
The Purge Shopping Channel was created to promote USA Network's The Purge, a TV show based on the hit movie franchise from Blumhouse. The series imagines a world where all crime (including murder) is legal for one night per year. It was our goal to both activate the enormous Purge franchise fanbase in an authentic way and entice a wide range of...
finalist
evian + VICE: This is evian
evian®, the number one global premium water brand*, first came to the U.S. more than 40 years ago. Over time, the brand became famous for its iconic advertising, and unique source in the French Alps. While evian is proud of its 200-year-old heritage, in 2018, the brand set an objective to shift consumer perception of evian with new brand storyte...

Nominees

#FindMyiD
Clinique created a global content relay race around the world to tease our newest innovation and first customized hydration system, Clinique iD. We partnered with 48 influencers from 14 top markets to execute a journey of discovery - #FindMyiD. The activation lasted 12 days, in 5 unique destinations spanning 60,000 miles, all posted on social in real-tim...
#SabseImportantPlan
Market Overview:The Mutual Fund (MF) industry has seen a growth of 35% in the last two years, owing to category deepening efforts undertaken by Association of Mutual Funds of India (AMFI).Yet, it stays way behind traditional ways of investment – life insurance, fixed deposits, and gold to name a few.The category being nascent, most of the players talk onl...
12 Days of HoneyBaked Christmas
After six decades of serving The World's Best Ham, The Honey Baked Ham Company was ready to enter into a new era. We aimed to craft a fun and contemporary new look that still pays tribute to our brand's cherished history.In 2018, we announced a total brand refresh, which included an updated brand identity and new menu innovation that speaks to younger con...
Adobe D&D: The Terror Of Undermountain
Photoshop is so much more than photo manipulation. It's the most powerful tool in the world for designing original art of any kind. We needed to engage and inspire the Photoshop community to dream bigger and do more with Photoshop.
America’s First Concierge
With over 70 iconic properties and a heritage spanning 150+ years, Fairmont Hotels & Resorts has seen, heard and played a role in its fair share of incredible stories—stories that truly embody the essence of the global luxury hospitality brand. In 2018, we wanted to share some of these tales with the world.While we've produced and shared video content on ...
BrandTruth//DGTL - Springboks Helpers Videos Storytelling
In 2017, FNB became the financial partner of the South African national rugby team, the Springboks. One of the aspects of this partnership entailed displaying the FNB logo proudly on the back of the Springboks jersey, above the playing number. Staying true to their slogan "How can we help you?", FNB remains committed to supporting South African sports at ...
CITYROW GO: Launch Campaign
In the indoor rowing fitness industry, CITYROW is the leading brand in its class. They monopolized the game even further with the creation of CITYROW GO: an integrative app and rower system that allows the user to take CITYROW classes anytime, from the comfort of their homes, and still track their performance and progress.Bet you didn't know that.And that...
Charlie's Perfect Pitch
Spoiler alert: Mastercard is in the credit card industry and the JetBlue Mastercard is a travel card that earns cardholders miles, which can be used towards airfare discounts. Because most credit cards are more or less the same, it's extremely difficult for the company to drive favorability of it's brand and products. One of the ways Mastercard manages to...
City of Toronto - Heart of Resilience
100 Resilient Cities is a program pioneered by the Rockefeller Foundation to help cities around the world become more resilient to the physical, social and economic challenges that face the world today.Toronto is one of the fastest growing and most diverse cities in the world. But like other global cities, Toronto's success is paired with significant chal...
Conan/Comic-Con
The goal of the campaign was to highlight DIRECTV NOW's partnership with CONAN by offering fans more of their ConanCon thing, across more of the platforms where they are accessing CONAN content.The "More for your thing," tag was used and adapted throughout the campaign, increasing brand awareness and engagement with both CONAN and DIRECTV NOW with conten...
Dear Kyle
Within a few seconds of hitting play on "Dear Kyle," you may be inclined to reach for a tissue.Your heart may gently ache as you hear families recount the impact that one man has had on their lives. Somehow, 7 minutes and 48 seconds capture the of the story of a lifetime. Or, in this case, many lifetimes.When veteran tight end Kyle Rudolph was announced a...
Dylan Strong
After the tragic and sudden death of Georgia high school football player, Dylan Thomas, we wanted to tell the encouraging story on how the community came together to support his football team and comfort his family. Our objective was simple: to show how football is bigger than the game. The goals that we set was to provide the team and family with a serie...
Envoy by Four Seasons
In November 2018, Four Seasons announced a new initiative to collaborate with storytellers across all mediums and art forms – Envoy by Four Seasons. Envoy is the brand's response to the increasingly cluttered and homogenized online experience that emphasizes influencer follower counts and the impulse to post experiences in real-time instead of being prese...
Extreme I.T. series
Our goal was to gain Lenovo some warranted notoriety; not just as the global leader in innovative consumer and commercial tech products and solutions, but as the experts in complex tech concepts on everyone's minds: topics like 5G, virtual reality, voice command and blockchain. But how do you cut through the clutter of explainer videos and deliver the con...
Fairmont’s Canine Ambassadors Video Campaign
With over 70 iconic properties and a heritage spanning 150+ years, Fairmont Hotels & Resorts has seen, heard and played a role in its fair share of incredible stories—stories that truly embody the essence of the global luxury hospitality brand. In 2018, we wanted to share some of these tales with the world.While we've produced and shared video content on ...
Girl Scouts of the USA: All Girl Scout PSA
When Girl Scouts approached Socialfly to produce its next PSA, we jumped at the opportunity. We started by asking a question: "what do we want the world to know about Girl Scouts?"The answer? A lot.PSAs create a forum for learners to participate in and advocate for social change. This one was no exception. We had to demonstrate that Girl Scouts is the sin...
Green Bay Packers: 100 Seasons
Ten decades have passed since the Green Bay Packers were first organized at a meeting in downtown Green Bay. Since that August day in 1919, the team's enduring success has become one of the greatest stories in sports history.Over the course of 100 years, the franchise has given fans plenty to celebrate, with 13 world championships, 25 Pro Football Hall of...
Heifer International East Africa Dairy Development Project
To increase awareness about Heifer International and the East Africa Dairy Development Project
IBM Content Cantina
Think of thought leadership differently, as there is a need to cut through the clutter of internal comms at IBM to inform and educate our content practitioners and those adjacent to them; so we are collectively making and deploying better content.
Letters to Bud
Every May for the past several years, Hall of Fame Head Coach Bud Grant has held a garage sale at his Bloomington home.Amidst pocket knives, aged fishing lures and throwback Vikings posters, there are binders filled scrapbook-style with curling newspaper clippings and pieces of fan mail – notes scribbled in crayon by elementary school students; detailed w...
MG CHANGEMAKERS
MG India (also known as Morris Garages) will unveil its first model in India next year. As a run up to the launch, the brand wanted to build its India story.As one of the world's most celebrated car brands, Morris Garages is poised to extend its proud legacy to the Indian roads with a clear vision to build the 'next generation automotive company', while a...
Mastercard Drops Its Name
From the Nike swoosh to the Apple apple, many of the world's most iconic brands are symbol brands. But becoming a symbol brand is not something that happens overnight. For over five decades, our interlocking circles have been our hallmark. They have remained the constant as the world around us has become more digital. But as the consumer landscape and our...
Medela 22Victories
The cultural expectations around breastfeeding puts a lot of pressure on new moms: public health groups and health care providers emphasize that "breast is best" for mom and baby, while Instagram and mommy bloggers make the process seem natural, beautiful, and effortless. But while many moms make the choice to breastfeed, 1 in 4 don't make it past the fir...
NFL Undiscovered
The 'NFL Undiscovered' docu-series was the content and storytelling output of the NFL's International Player Pathway program. The goal of that program is to provide an infrastructure for top international athletes who don't have access to the typical pathway to the NFL (high school and college football), with the aim of giving them an opportunity to try o...
Reach For Better
Franklin Templeton Investments (India), one of the leading fund houses in the country, in partnership with The Better India, Asia's largest impact-media platform, launched a six-part video series titled "Reach for Better" where through 6 films we showcased 6 values that one should imbibe to Reach For Better in their lives as well as with their investments...
Rice Krispies Treats® Love Notes
Back-to-school is a cluttered time with a multitude of brands fighting for mindshare. It is also an emotional period for both parents and kids, filled with excitement, fear, happiness and nervousness. Parents want to ease their kid's transition back to the classroom with the right products to set them up for success.In order to get noticed and create a be...
Samsung Wearables Influencer Activation
Samsung expanded its wearables portfolio in mid-2017 and was looking to drive awareness of the new products and position Samsung Mobile as a leader in the category. By working with relevant influencers around the world, we wanted to show how people can use Samsung devices as part of their daily routine as they pursue a well-balanced, healthy and fulfillin...
Tanauan: Stronger than the Storm
Tanauan: stronger than the storm shares the struggle of a small Philippine town and its people as they recover from Typhoon Haiyan - the strongest typhoon to ever make landfall. Told over 5 years, their tragic survival stories bring new understanding of life in the world's most disaster-prone nation.
Tech+Art (Series)
Following its first Albert Einstein-focused installment of "Genius," Season Two of National Geographic's Emmy-nominated anthology series tells the story of Pablo Picasso, one of the 20th century's most influential, controversial and celebrated artists.In developing the Season 2 marketing campaign, we knew we wanted to produce premium, best-in-class digita...
The Honey Baked Ham Company Rebrand Launch - Story Contest & Swag
After six decades of serving The World's Best Ham, The Honey Baked Ham Company was ready to enter into a new era. We aimed to craft a fun and contemporary new look that still pays tribute to our brand's cherished history.In 2018, we announced a total brand refresh, which included an updated brand identity and new menu innovation that speaks to younger con...
The Well by Northwell - Revmade
The Well is a manifestation of Northwell Health's mission to make a difference as an honest, trusted and caring partner. We're connecting with consumers to provide them with personalized, authentic content (think: no stock answers, less stock images and more original photography, no clinical jargon and no sugar-coating) that reduces their stress, makes th...
This is SNAP
Upworthy and the Supplemental Nutritional Assistance Program (SNAP) turned to Glass Entertainment Group to create an emotional, impactful and authentic documentary, profiling a SNAP recipient, her daily life, personal struggles and the importance of receiving SNAP benefits. In this film, we profiled Kristyn Fayewicz and her family. Two years ago, Kristyn ...
UNKNOWN 9
Reflector Entertainment's mission is to create Storyworlds: transmedia universes built from the ground up, releasing new and exciting narratives along a consistent schedule and across a wide variety of platforms. The first of these Storyworlds, Unknown 9, launched in early October at the McKittrick Hotel and New York Comic Con.Unknown 9 is an occult consp...
WestJet Christmas Miracle: Uniting Through Traditions
For the past twenty-two years, WestJet has been known as a low-cost domestic carrier. However, with the 2019 launch of their new 787 Dreamliners, WestJet will be recognized as a true global carrier. In addition to this exciting fleet expansion, WestJet is rebranding with their new positioning 'Love Where You're Going'. With seven successful WestJet Christ...
WestJet Thanks: Giving hope
Hope Air is the only charity in Canada that provides free flights to low-income Canadians of all ages and all illnesses who require travel to access critical medical care.Over 20% of Canada's population live in small and rural communities where specialized medical care is often not available. Hope Air flights are often the only way patients reach treatmen...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.