THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 11th Annual Shorty Awards Best use of Storytelling

Branded storytelling is the use of authentic & meaningful content that connects with your audience and compels them to share it. This award honors the most creative and effective use of branded storytelling on social or digital by a brand, agency, or organization.

See previous winners and honorees here.

Winner

Storytelling
winner
This Is My Brother
As the American Experience team prepared for the 50th anniversary of the assassination of Dr. Marti…

Finalists

Storytelling
finalist
A Netflix Marriage Proposal
Conor and Kamela's five year long love story began with their first date, which consisted of wat…
Storytelling
finalist
Can't Judge a Book
Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's bi…
Storytelling
finalist
Purge Shopping Channel
The Purge Shopping Channel was created to promote USA Network's The Purge, a TV show based on the …
Storytelling
finalist
evian + VICE: This is evian
evian®, the number one global premium water brand*, first came to the U.S. more than 40 years ago. …

Nominees

Storytelling
#FindMyiD
Clinique created a global content relay race around the world to tease our newest innovation and f…
Storytelling
#SabseImportantPlan
Market Overview:The Mutual Fund (MF) industry has seen a growth of 35% in the last two years, owing…
Storytelling
12 Days of HoneyBaked Christmas
After six decades of serving The World's Best Ham, The Honey Baked Ham Company was ready to enter i…
Storytelling
Adobe D&D: The Terror Of Undermountain
Photoshop is so much more than photo manipulation. It's the most powerful tool in the world for des…
Storytelling
America’s First Concierge
With over 70 iconic properties and a heritage spanning 150+ years, Fairmont Hotels & Resorts has se…
Storytelling
BrandTruth//DGTL - Springboks Helpers Videos Storytelling
In 2017, FNB became the financial partner of the South African national rugby team, the Springboks.…
Storytelling
CITYROW GO: Launch Campaign
In the indoor rowing fitness industry, CITYROW is the leading brand in its class. They monopolized …
Storytelling
Charlie's Perfect Pitch
Spoiler alert: Mastercard is in the credit card industry and the JetBlue Mastercard is a travel car…
Storytelling
City of Toronto - Heart of Resilience
100 Resilient Cities is a program pioneered by the Rockefeller Foundation to help cities around the…
Storytelling
Conan/Comic-Con
The goal of the campaign was to highlight DIRECTV NOW's partnership with CONAN by offering fans mo…
Storytelling
Dear Kyle
Within a few seconds of hitting play on "Dear Kyle," you may be inclined to reach for a tissue.Your…
Storytelling
Dylan Strong
After the tragic and sudden death of Georgia high school football player, Dylan Thomas, we wanted t…
Storytelling
Envoy by Four Seasons
In November 2018, Four Seasons announced a new initiative to collaborate with storytellers across a…
Storytelling
Extreme I.T. series
Our goal was to gain Lenovo some warranted notoriety; not just as the global leader in innovative c…
Storytelling
Fairmont’s Canine Ambassadors Video Campaign
With over 70 iconic properties and a heritage spanning 150+ years, Fairmont Hotels & Resorts has se…
Storytelling
Girl Scouts of the USA: All Girl Scout PSA
When Girl Scouts approached Socialfly to produce its next PSA, we jumped at the opportunity. We sta…
Storytelling
Green Bay Packers: 100 Seasons
Ten decades have passed since the Green Bay Packers were first organized at a meeting in downtown G…
Storytelling
Heifer International East Africa Dairy Development Project
To increase awareness about Heifer International and the East Africa Dairy Development Project
Storytelling
IBM Content Cantina
Think of thought leadership differently, as there is a need to cut through the clutter of internal …
Storytelling
Letters to Bud
Every May for the past several years, Hall of Fame Head Coach Bud Grant has held a garage sale at h…
Storytelling
MG CHANGEMAKERS
MG India (also known as Morris Garages) will unveil its first model in India next year. As a run up…
Storytelling
Mastercard Drops Its Name
From the Nike swoosh to the Apple apple, many of the world's most iconic brands are symbol brands. …
Storytelling
Medela 22Victories
The cultural expectations around breastfeeding puts a lot of pressure on new moms: public health gr…
Storytelling
NFL Undiscovered
The 'NFL Undiscovered' docu-series was the content and storytelling output of the NFL's Internation…
Storytelling
Reach For Better
Franklin Templeton Investments (India), one of the leading fund houses in the country, in partnersh…
Storytelling
Rice Krispies Treats® Love Notes
Back-to-school is a cluttered time with a multitude of brands fighting for mindshare. It is also an…
Storytelling
Samsung Wearables Influencer Activation
Samsung expanded its wearables portfolio in mid-2017 and was looking to drive awareness of the new …
Storytelling
Tanauan: Stronger than the Storm
Tanauan: stronger than the storm shares the struggle of a small Philippine town and its people as t…
Storytelling
Tech+Art (Series)
Following its first Albert Einstein-focused installment of "Genius," Season Two of National Geograp…
Storytelling
The Honey Baked Ham Company Rebrand Launch - Story Contest & Swag
After six decades of serving The World's Best Ham, The Honey Baked Ham Company was ready to enter i…
Storytelling
The Well by Northwell - Revmade
The Well is a manifestation of Northwell Health's mission to make a difference as an honest, truste…
Storytelling
This is SNAP
Upworthy and the Supplemental Nutritional Assistance Program (SNAP) turned to Glass Entertainment G…
Storytelling
UNKNOWN 9
Reflector Entertainment's mission is to create Storyworlds: transmedia universes built from the gro…
Storytelling
WestJet Christmas Miracle: Uniting Through Traditions
For the past twenty-two years, WestJet has been known as a low-cost domestic carrier. However, with…
Storytelling
WestJet Thanks: Giving hope
Hope Air is the only charity in Canada that provides free flights to low-income Canadians of all ag…