Clinique created a global content relay race around the world to tease our newest innovation and first customized hydration system, Clinique iD. We partnered with 48 influencers from 14 top markets to execute a journey of discovery - #FindMyiD. The activation lasted 12 days, in 5 unique destinations spanning 60,000 miles, all posted on social in real-time. Each destination was chosen to align with the product benefits of the 5 Active Cartridge Concentrates (ACC), including fatigue (Morocco), lines + wrinkles (Spain), irritation (Bali), uneven skin texture (Iceland), uneven skin tone (Japan), while tying to the color + ingredients of each. With each location, we revealed a new way to customize Clinique iD, totaling 15 combinations by the end. Every detail, from locations, to adrenaline-pumping activities and ingredients in meals, tied back to the product.
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