entries are now open for the shorty social good awards start an entry

5th Annual Shorty Social Good Awards Categories

The regular deadline is on Wednesday, August 26th, 2020.

From the 11th Annual Shorty Awards


Winner in Instagram Partnership

Finalist in Beauty

Entered in Storytelling

About this entry

Clinique created a global content relay race around the world to tease our newest innovation and first customized hydration system, Clinique iD. We partnered with 48 influencers from 14 top markets to execute a journey of discovery - #FindMyiD. The activation lasted 12 days, in 5 unique destinations spanning 60,000 miles, all posted on social in real-time. Each destination was chosen to align with the product benefits of the 5 Active Cartridge Concentrates (ACC), including fatigue (Morocco), lines + wrinkles (Spain), irritation (Bali), uneven skin texture (Iceland), uneven skin tone (Japan), while tying to the color + ingredients of each. With each location, we revealed a new way to customize Clinique iD, totaling 15 combinations by the end. Every detail, from locations, to adrenaline-pumping activities and ingredients in meals, tied back to the product.

Why does this entry deserve to win?



Video for #FindMyiD

Produced by

Clinique, Black Tomato


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

entries are open for the shorty social good awards. the early deadline is on june 24th!