CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

#FindMyiD

Winner in Instagram Partnership

Finalist in Beauty

Entered in Storytelling

Objective

Clinique created a global content relay race around the world to tease our newest innovation and first customized hydration system, Clinique iD. We partnered with 48 influencers from 14 top markets to execute a journey of discovery - #FindMyiD. The activation lasted 12 days, in 5 unique destinations spanning 60,000 miles, all posted on social in real-time. Each destination was chosen to align with the product benefits of the 5 Active Cartridge Concentrates (ACC), including fatigue (Morocco), lines + wrinkles (Spain), irritation (Bali), uneven skin texture (Iceland), uneven skin tone (Japan), while tying to the color + ingredients of each. With each location, we revealed a new way to customize Clinique iD, totaling 15 combinations by the end. Every detail, from locations, to adrenaline-pumping activities and ingredients in meals, tied back to the product.

Strategy

Results

Media

Video for #FindMyiD

Produced by

Clinique, Black Tomato

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.