Best in Beauty in Social Media - Shorty Awards

12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards Best in Beauty

Beauty brands, publications and services are eligible for this award. Objectives may include promoting the launch of a new line or service, elevating a brand's presence through digital and sharing tips and best practices with current and potential consumers.

See previous winners and honorees here.

Winner

Herbal Essences - "Common Scents"

The goal of the campaign went beyond increasing Herbal Essences' reach in the market and highlighting them as a leader in natural products and customer engagement. We wanted to provoke a conversation that would get millennial women to see Herbal Essences as a cleaner, more natural choice than other brands and lead them to consider choosing the bra…

Finalists

Clinique created a global content relay race around the world to tease our newest innovation and first customized hydration system, Clinique iD. We partnered with 48 influencers from 14 top markets to execute a journey of discovery - #FindMyiD. The activation lasted 12 days, in 5 unique destinations spanning 60,000 miles, all posted on social in …

Differin Instagram Social Content

Our communications objective was to drive quality (educated & compliant) trial of Differin Gel.

Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched Fenty Beauty "so that women everywhere would be included", focusing on a wide range of traditionally hard-to-match skin tones,…

Live Boldly with Ashley Graham & the Bold Brigade

Iconic beauty brand Revlon was set to launch a major new global platform in early 2018, Live Boldy, a multimedia campaign with five new fierce, famous women—led by "Wonder Woman" Gal Gadot—taking the helm as global brand ambassadors. While the campaign showcased Revlon's latest product innovations, the effort was designed to be aspirational, a cel…

Marc Jacobs Fragrances, #DaisyLove, takes over The Santa Monica Pier

For more than a decade, the iconic Daisy Marc Jacobs fragrances have won hearts all over the world with its portfolio of fresh and feminine scents and core values of sisterhood, spontaneous charm and youthful spirit. In May 2018 Marc Jacobs Fragrances launched its newest scent – Daisy Love Marc Jacobs, which celebrates the power of friendship and …

Nominees

#CUROLOGYJOURNEY

Curology believes effective skincare should be accessible, affordable, and convenient because there's no one-size-fits-all cure for breakouts, clogged pores, dark spots, fine lines, or wrinkles. As the the first and only teledermatology company that uses board-certified medical providers to diagnose and prescribe personalized skincare creams, Curology makes…

Bio-Oil Dry Skin Gel Launch

Bio-Oil has been a staple of the skincare market for three decades, their Oil has been loved by people with scars and stretchmarks the world over.In 2018, they came to us with their new product - Dry Skin Gel. It is a revolutionary product, but in a very different category with a very different target consumer. To-date Bio-Oil had been a much loved but very…

Promoting Skin-Confidence with Clear Start

Dermalogica is the number one choice for skin care professionals worldwide. Their focus on boosting skin health, rather than beauty, sets them apart from the competition. Launched in the US in 1986, the brand has now grown to include 100,000 skin therapists worldwide, sold in over 80 countries and has won over 324 awards.In 2018, they asked us to help launc…

The Secret To Bryce Harper's Hair

To create a multi-faceted, multi-phase campaign to garner attention throughout social and traditional media for the announcement of a new partnership between Blind Barber and baseball all-star Bryce Harper

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.