WATCH THE SHOW DO IT!!!!

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

#CUROLOGYJOURNEY

Entered in Beauty

Objective

Curology believes effective skincare should be accessible, affordable, and convenient because there's no one-size-fits-all cure for breakouts, clogged pores, dark spots, fine lines, or wrinkles. As the the first and only teledermatology company that uses board-certified medical providers to diagnose and prescribe personalized skincare creams, Curology makes it possible to ditch complicated, pricey routines.

To celebrate our community, Curology launched #curologyjourney, a video series that highlights each members' (sk)individuality and their experiences before and with Curology. We're proud of how far our members have come, from reducing breakouts to regaining self-confidence. We're with our members every step of the way: real people, real stories, real results.

Strategy

Curology works one-on-one with subscribers to create a custom prescription cream — made to clear anything from acne and blackheads, to fine lines and wrinkles. Each member gets a free consultation with an expert dermatology provider, who creates a custom mix for each individual and ships it directly to the consumer's door. Clinical trials show that certain prescription ingredients effectively treat acne and aging skin — but they can be expensive and difficult to access, requiring an in-person office visit to a dermatologist. Curology makes powerful prescription skincare accessible online without the astronomical price tag. Curology's formulas combine 3 research-backed ingredients that treat a range of skin concerns — meeting your skincare goals with one simple solution.

Our video participants come from different backgrounds and have their own unique skin concerns. Hallie has suffered from pustules and painful cystic acne as an adult. Nyle shared how his simple, 1-step routine has helped him become more comfortable in his own skin. Emerald has nothing to hide as Curology helped her put acne out of sight and out of mind. Curology has helped Carli build confidence so she can feel her best and is no longer held back by acne. Each #curologyjourney is different but shows that Curology is made for everyone, including an egg.

When the World-Record Instagram Egg became a global sensation as it surpassed Kylie Jenner to have the most liked photo on Instagram, Curology decided to join in on the fun and created a #curologyjourney video for the egg.

To capitalize on the ephemeral nature of a viral meme, the video was concepted, filmed and edited in 6 hours. Just like Curology's routine, the video is simple and to the point, with a little cheeky humor. The star of the video is an egg who is self-conscious of its uneven, spotty skin. After seeing ads for Curology, the egg decided to give the custom cream a try. A few weeks later, the egg finally feels confident enough in its skin to post selfies on Instagram.

Our #curologyjourney videos are shared and promoted across all social channels including Facebook YouTube, Instagram, Snapchat and the Curology blog.

Results

We hope to inspire people to share their unique #curologyjourney! Total campaign results include:

- 800K+ social impressions

- 82K+ social engagements

- 312K+ video views

- 2,650 posts on Instagram tagged with #curologyjourney


Comments received include:

"....props on using a person with actual acne and not actors with perfect skin already."

"Wow now that I have seen this ad I'm definitely gonna try it ❤️ "

"Better than Kendall's proactiv campaign"

"Ok this ad got me to click onto your profile at least. 10/10"

"I mean I don't even use skin care products and I might get some."

Media

Video for #CUROLOGYJOURNEY

Produced by

Curology

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.