Best Influencer & Celebrity Instagram Campaign in Social Media - Shorty Awards

4th Annual Shorty Social Good Awards Categories

Entries are now closed. Stay tuned for the finalist announcements in mid-October.

From the 11th Annual Shorty Awards Best Influencer & Celebrity Instagram Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media marketing campaign optimized for Instagram.

See previous winners and honorees here.

Winner

Instagram Partnership

Clinique created a global content relay race around the world to tease our newest innovation and first customized hydration system, Clinique iD. We partnered with 48 influencers from 14 top markets to execute a journey of discovery - #FindMyiD. The activation lasted 12 days, in 5 unique destinations spanning 60,000 miles, all posted on social i...

Finalists

Instagram Partnership

#DCmoments City Guides

Our #DCmoments City Guides were designed as a unique digital amenity allowing existing and prospective guests to uncover the distinctive beauty and cultures woven throughout each of our iconic city hotel locations. Motivated primarily by our guest-centric focus, our #DCmoments City Guides were established as an innovative extension to our guests...

Instagram Partnership

#teampixel Micro Influencer Program

Google is synonymous with search, not necessarily with our best-in-class phone camera. Familiarity and Social Proof would make or break the launch of the new Pixel 3. A new contender in a saturated market. Even though traditional ads could have landed the impressions, we knew that to turn consumers into true believers, we had to demonstrate the ...

Instagram Partnership

Express Ambassadors: #ExpressYourRules Campaign

As consumers' work and personal lives merged, their wardrobes followed suit. Consumers no longer think of their wardrobes in terms of "work'" and "casual" clothes. Not just in urban hubs and coastal cities; offices across the U.S. have become more casual. In the last year, Pinterest has seen 46M searches across 11M users for "work fashion," with...

Instagram Partnership

Marc Jacobs Fragrances, #DaisyLove, takes over The Santa Monica Pier

For more than a decade, the iconic Daisy Marc Jacobs fragrances have won hearts all over the world with its portfolio of fresh and feminine scents and core values of sisterhood, spontaneous charm and youthful spirit. In May 2018 Marc Jacobs Fragrances launched its newest scent – Daisy Love Marc Jacobs, which celebrates the power of friendship an...

Instagram Partnership

The 2018 iHeartRadio Jingle Ball "Subway Dance-Off"

iHeartRadio wanted to capture the spirit of New York City backstage at the 2018 iHeartRadio Jingle Ball concert at Madison Square Garden. By teaming up with legendary and influential NYC subway dance crew WAFFLE NYC, iHeartRadio created a custom subway car that was used to produce engaging social media content. The goal was to help increase visi...

Nominees

Instagram Partnership

#MarriottLuxuryBrands World Tour

The primary objective of this campaign was to showcase the depth and breadth of Marriott's luxury portfolio while generating affiliation amongst the Marriott brands. There are many people in the world who may not know, for example, that The Ritz-Carlton and W are both part of Marriott. We set out to showcase that connection and immerse people in th...

Instagram Partnership

2018 MTV Video Music Awards - Nominee Reveal

Each year, our roster of talented MTV Video Music Awards-nominated artists is more exciting than the last – and our announcement revealing those nominees to the world needs to follow suit in a BIG, innovative way! But what good is revealing exciting information in an exciting way if no one sees it? Getting the biggest reach and the most eyeballs possible ...

Instagram Partnership

Cal-Organic Farms: Cal-O Creators

Our objective was to build a low cost semi-exclusive evergreen ambassador program, leveraging and empowering real brand advocates to champion our brand and product in their communities with product feedback, brand awareness, and community building in mind.

Instagram Partnership

Didn’t They Tell You – Savage X Fenty: Lingerie by Rihanna is Coming

In the spring of 2018, music and fashion icon, Rihanna embarked on a new venture to create a line of intimates that complements a variety of shades and shapes. Partnered with e-commerce company - TechStyle Fashion Group, the goal was to disrupt and redefine the industry while creating an array of products that were accessible to all.Savage X Fenty emerged...

Instagram Partnership

Exquisite Things Exquisitely Presented with Camila Coelho

St. Regis uses social media to bring our brand platform, "Live Exquisite," to life for a global audience. In 2018 we wanted to extend our messaging even further and reach a new audience through social media that may not have been exposed to our content before.We also wanted to showcase what makes our brand unique in a concise and cohesive way.Our objectiv...

Instagram Partnership

Holiday Countdown - Daily Deals with Influencers

The days leading up to December 25th are filled with companies attempting to get a consumer's attention for the biggest gift giving day of the year. Last minute deals fill content across all platforms and outlets. We decided to involve the influencers who create the content we sell merchandise for in attempts to reach the right audience, at the right time...

Instagram Partnership

Hulu's Hard Sun: Gunpowder Art

Increased reach around a new series property through influencer extension that aligns with the theme of the series.

Instagram Partnership

Live Boldly with Ashley Graham & the Bold Brigade

Iconic beauty brand Revlon was set to launch a major new global platform in early 2018, Live Boldy, a multimedia campaign with five new fierce, famous women—led by "Wonder Woman" Gal Gadot—taking the helm as global brand ambassadors. While the campaign showcased Revlon's latest product innovations, the effort was designed to be aspirational, a celebration...

Instagram Partnership

Social Media Magic with iHeartRadio and Julius Dein

iHeartRadio wanted to combine the magic of Vegas, the internet's obsession with magic tricks, and the influential power of magician Julius Dein to create never-before-seen moments at the 2018 iHeartRadio Music Festival. What happened was a highly successful video campaign that captured the imaginations of the world's biggest musicians and iHeartRadio's so...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

THE SHORTY SOCIAL GOOD AWARDS FINALISTS WILL BE ANNOUNCED IN MID-OCTOBER.