THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad

From the 11th Annual Shorty Awards Best Influencer & Celebrity Instagram Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media marketing campaign optimized for Instagram.

See previous winners and honorees here.

Winner

Instagram Partnership
winner
#FindMyiD
Clinique created a global content relay race around the world to tease our newest innovation and f…

Finalists

Instagram Partnership
finalist
#DCmoments City Guides
Our #DCmoments City Guides were designed as a unique digital amenity allowing existing and prospect…
Instagram Partnership
finalist
#teampixel Micro Influencer Program
Google is synonymous with search, not necessarily with our best-in-class phone camera. Familiarity …
Instagram Partnership
finalist
Express Ambassadors: #ExpressYourRules Campaign
As consumers' work and personal lives merged, their wardrobes followed suit. Consumers no longer th…
Instagram Partnership
finalist
Marc Jacobs Fragrances, #DaisyLove, takes over The Santa Monica Pier
For more than a decade, the iconic Daisy Marc Jacobs fragrances have won hearts all over the world …
Instagram Partnership
finalist
audience honor
The 2018 iHeartRadio Jingle Ball "Subway Dance-Off"
iHeartRadio wanted to capture the spirit of New York City backstage at the 2018 iHeartRadio Jingle …

Nominees

Instagram Partnership
finalist
#DCmoments City Guides
Our #DCmoments City Guides were designed as a unique digital amenity allowing existing and prospect…
Instagram Partnership
winner
#FindMyiD
Clinique created a global content relay race around the world to tease our newest innovation and f…
Instagram Partnership
#MarriottLuxuryBrands World Tour
The primary objective of this campaign was to showcase the depth and breadth of Marriott's luxur…
Instagram Partnership
finalist
#teampixel Micro Influencer Program
Google is synonymous with search, not necessarily with our best-in-class phone camera. Familiarity …
Instagram Partnership
2018 MTV Video Music Awards - Nominee Reveal
Each year, our roster of talented MTV Video Music Awards-nominated artists is more exciting than th…
Instagram Partnership
Cal-Organic Farms: Cal-O Creators
Our objective was to build a low cost semi-exclusive evergreen ambassador program, leveraging and e…
Instagram Partnership
Didn’t They Tell You – Savage X Fenty: Lingerie by Rihanna is Coming
In the spring of 2018, music and fashion icon, Rihanna embarked on a new venture to create a line o…
Instagram Partnership
finalist
Express Ambassadors: #ExpressYourRules Campaign
As consumers' work and personal lives merged, their wardrobes followed suit. Consumers no longer th…
Instagram Partnership
Exquisite Things Exquisitely Presented with Camila Coelho
St. Regis uses social media to bring our brand platform, "Live Exquisite," to life for a global aud…
Instagram Partnership
Holiday Countdown - Daily Deals with Influencers
The days leading up to December 25th are filled with companies attempting to get a consumer's atten…
Instagram Partnership
Hulu's Hard Sun: Gunpowder Art
Increased reach around a new series property through influencer extension that aligns with the them…
Instagram Partnership
Live Boldly with Ashley Graham & the Bold Brigade
Iconic beauty brand Revlon was set to launch a major new global platform in early 2018, Live Boldy,…
Instagram Partnership
finalist
Marc Jacobs Fragrances, #DaisyLove, takes over The Santa Monica Pier
For more than a decade, the iconic Daisy Marc Jacobs fragrances have won hearts all over the world …
Instagram Partnership
Social Media Magic with iHeartRadio and Julius Dein
iHeartRadio wanted to combine the magic of Vegas, the internet's obsession with magic tricks, and t…
Instagram Partnership
finalist
audience honor
The 2018 iHeartRadio Jingle Ball "Subway Dance-Off"
iHeartRadio wanted to capture the spirit of New York City backstage at the 2018 iHeartRadio Jingle …