THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 11th Annual Shorty Awards Best Influencer & Celebrity Instagram Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media marketing campaign optimized for Instagram.

See previous winners and honorees here.

Winner

Instagram Partnership
winner
#FindMyiD
Clinique created a global content relay race around the world to tease our newest innovation and f…

Finalists

Instagram Partnership
finalist
#DCmoments City Guides
Our #DCmoments City Guides were designed as a unique digital amenity allowing existing and prospect…
Instagram Partnership
finalist
#teampixel Micro Influencer Program
Google is synonymous with search, not necessarily with our best-in-class phone camera. Familiarity …
Instagram Partnership
finalist
Express Ambassadors: #ExpressYourRules Campaign
As consumers' work and personal lives merged, their wardrobes followed suit. Consumers no longer th…
Instagram Partnership
finalist
Marc Jacobs Fragrances, #DaisyLove, takes over The Santa Monica Pier
For more than a decade, the iconic Daisy Marc Jacobs fragrances have won hearts all over the world …
Instagram Partnership
finalist
audience honor
The 2018 iHeartRadio Jingle Ball "Subway Dance-Off"
iHeartRadio wanted to capture the spirit of New York City backstage at the 2018 iHeartRadio Jingle …

Nominees

Instagram Partnership
#MarriottLuxuryBrands World Tour
The primary objective of this campaign was to showcase the depth and breadth of Marriott's luxur…
Instagram Partnership
2018 MTV Video Music Awards - Nominee Reveal
Each year, our roster of talented MTV Video Music Awards-nominated artists is more exciting than th…
Instagram Partnership
Cal-Organic Farms: Cal-O Creators
Our objective was to build a low cost semi-exclusive evergreen ambassador program, leveraging and e…
Instagram Partnership
Didn’t They Tell You – Savage X Fenty: Lingerie by Rihanna is Coming
In the spring of 2018, music and fashion icon, Rihanna embarked on a new venture to create a line o…
Instagram Partnership
Exquisite Things Exquisitely Presented with Camila Coelho
St. Regis uses social media to bring our brand platform, "Live Exquisite," to life for a global aud…
Instagram Partnership
Holiday Countdown - Daily Deals with Influencers
The days leading up to December 25th are filled with companies attempting to get a consumer's atten…
Instagram Partnership
Hulu's Hard Sun: Gunpowder Art
Increased reach around a new series property through influencer extension that aligns with the them…
Instagram Partnership
Live Boldly with Ashley Graham & the Bold Brigade
Iconic beauty brand Revlon was set to launch a major new global platform in early 2018, Live Boldy,…
Instagram Partnership
Social Media Magic with iHeartRadio and Julius Dein
iHeartRadio wanted to combine the magic of Vegas, the internet's obsession with magic tricks, and t…