ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

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Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

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Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards

2018 MTV Video Music Awards - Nominee Reveal

Finalist in IGTV

Entered in Instagram Partnership

About this entry

Each year, our roster of talented MTV Video Music Awards-nominated artists is more exciting than the last – and our announcement revealing those nominees to the world needs to follow suit in a BIG, innovative way! But what good is revealing exciting information in an exciting way if no one sees it? Getting the biggest reach and the most eyeballs possible on our announcement content was an important priority.

The goal was to reveal the VMA nominees in a new and exciting way, leverage a first-to-market opportunity, engage our young audience on one of their favorite platforms, and incorporate talent that our fans know and love.

Why does this entry deserve to win?

When Instagram launched IGTV, its stand-alone long-form video app, just as we were strategizing how we'd like to reveal our nominees at the end of June, we knew it was kismet! Our fans already rabidly consume content on Instagram, and paired with a new feature to play with, IGTV proved to be the natural place to unveil our 2018 MTV VMA nominees, which would be the first time this was ever done for an awards show.

While MTV's social reach is already massive, we wanted to push our reach even further by partnering with a team of popular Instagrammers (including Nyle DiMarco, Tessa Brooks, Bretman Rock, Scotty Sire and Toddy Smith) to create original videos announcing our 2018 VMA categories and nominees. Videos kept a fun, light tone – for example, Bretman Rock smashed geodes with a hammer to reveal the Best Rock nominees.

In addition, the IGTV video was cut into short-form videos for each category and used across all platforms – online to MTV on-air – through the run of the campaign to promote voting, extend the conversation and increase engagement.

Results

Our 2018 MTV VMA nominee reveal on IGTV set a precedent – it was the first time this was ever done for an awards show, and our fans loved it. Our IGTV videos drove 105K+ views on IGTV and an additional 190K+ views on Facebook Watch. Along with our short-form cutdowns, IGTV nominee reveal content drove over 3 million cross-platform views!

As well, #VMAs trended #3 worldwide on Twitter within an hour of announcement and trended globally for 6+ hours. Our roster of influencers had a combined following of over 22 million!

Media

Video for 2018 MTV Video Music Awards - Nominee Reveal

Produced by

MTV

Link

Entry Credits