THE SHORTY SOCIAL GOOD AWARDS ARE OPEN FOR ENTRIES! ENTER NOW

4th Annual Shorty Social Good Awards Categories


See below for official categories. The early entry deadline is on June 26th, 2019 at 11:59pm ET.

From the 11th Annual Shorty Awards

2018 MTV Video Music Awards - Nominee Reveal

Finalist in IGTV

Entered in Instagram Partnership

About this entry

Each year, our roster of talented MTV Video Music Awards-nominated artists is more exciting than the last – and our announcement revealing those nominees to the world needs to follow suit in a BIG, innovative way! But what good is revealing exciting information in an exciting way if no one sees it? Getting the biggest reach and the most eyeballs possible on our announcement content was an important priority.

The goal was to reveal the VMA nominees in a new and exciting way, leverage a first-to-market opportunity, engage our young audience on one of their favorite platforms, and incorporate talent that our fans know and love.

Why does this entry deserve to win?

When Instagram launched IGTV, its stand-alone long-form video app, just as we were strategizing how we'd like to reveal our nominees at the end of June, we knew it was kismet! Our fans already rabidly consume content on Instagram, and paired with a new feature to play with, IGTV proved to be the natural place to unveil our 2018 MTV VMA nominees, which would be the first time this was ever done for an awards show.

While MTV's social reach is already massive, we wanted to push our reach even further by partnering with a team of popular Instagrammers (including Nyle DiMarco, Tessa Brooks, Bretman Rock, Scotty Sire and Toddy Smith) to create original videos announcing our 2018 VMA categories and nominees. Videos kept a fun, light tone – for example, Bretman Rock smashed geodes with a hammer to reveal the Best Rock nominees.

In addition, the IGTV video was cut into short-form videos for each category and used across all platforms – online to MTV on-air – through the run of the campaign to promote voting, extend the conversation and increase engagement.

Results

Our 2018 MTV VMA nominee reveal on IGTV set a precedent – it was the first time this was ever done for an awards show, and our fans loved it. Our IGTV videos drove 105K+ views on IGTV and an additional 190K+ views on Facebook Watch. Along with our short-form cutdowns, IGTV nominee reveal content drove over 3 million cross-platform views!

As well, #VMAs trended #3 worldwide on Twitter within an hour of announcement and trended globally for 6+ hours. Our roster of influencers had a combined following of over 22 million!

Media

Video for 2018 MTV Video Music Awards - Nominee Reveal

Produced by

MTV

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards early deadline is on june 26, 2019.