ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards Best use of IGTV

This award honors the most effective and creative use video via IGTV by a brand, agency or organization. This award will recognize social media campaigns that incorporate IGTV or overall brand presence on IGTV.

Winner

IGTV
winner
60 Second Draw
TRL is a digital focused brand with a passion for community and connecting our audience with their favorite stars in a way they can truly relate to. With the launch of IGTV, our goal was to create original digital content that spoke to what our audience loves, and was built to embody what the IGTV platform is all about. Watching our content is a f…

Finalists

IGTV
finalist
2018 MTV Video Music Awards - Nominee Reveal
Each year, our roster of talented MTV Video Music Awards-nominated artists is more exciting than the last – and our announcement revealing those nominees to the world needs to follow suit in a BIG, innovative way! But what good is revealing exciting information in an exciting way if no one sees it? Getting the biggest reach and the most eyeballs p…
IGTV
finalist
audience
AwesomenessTV IGTV
As a Gen Z focused digital video brand, AwesomenessTV saw a major opportunity to expand their social video presence with the debut of IGTV in June 2018. As a leading voice for the Gen Z audience on YouTube, it was paramount that we be an early adopter of the vertical video platform. We created a fully fleshed out programming slate and calendar tha…
IGTV
finalist
CAN YOU SEE SLENDER MAN “FOUND FOOTAGE”
Slender Man, the internet's most notorious meme, is being unleashed into theaters. In anticipation of the movie's release, to reengage original fans and invite core horror moviegoers to explore the dark and twisted world, resurrect the mythical Slender Man back to life via never before seen "found footage" for exclusive viewing on Instagram TV.
IGTV
finalist
Following the Eagle, Globe, And Anchor: 3 Part Mini Series
In an era when military service, legacy & tradition are at odds with today's social media culture, the United States Marine Corps (USMC) strives to present itself to a broad cross-section of prospects within the 18 to 24 age demographic. To position the USMC as an aspirational, prestigious path, the Marine Corps wanted to tell a compelling story …
IGTV
finalist
MTV Snap'd
MTV Snap'd was developed to give viewers a snapshot of a day in the life of an up-and-coming artist or creator who is most often behind-the-scenes. Based on a best practice recommendation from our partners at Instagram, our goal was to shoot entirely on a mobile phone to create a low-fi feel and authentic vibe – a true insider perspective. As we d…

Nominees

IGTV
Santa's Office Hours
The holiday season is like the Super Bowl for retailers, and our goal was to keep Walmart top of mind as a preferred omnichannel destination for customers and to do so in an innovative way. We challenged ourselves to tap into a new platform, elevate our creative and do the unexpected. As a result, we produced our first made-for-social holiday shopping show …
IGTV
Sauce Talk
Leaning on an extensive background as a linear TV channel and foremost digital content producer, VICELAND endeavored to create a longform vertical video franchise that is unique to IGTV as a medium. Each SAUCE TALK episode averages 3-5 minutes and is comprised wholly of vertical video content, overlaid with original photography and animated graphics designe…
IGTV
Social Media Celebration - 19th Annual Latin GRAMMY Awards
Campaign: https://latingram.my/2QOmxSLInstagram Stories: https://www.instagram.com/stories/highlights/17927167915229211/