Best use of IGTV in Social Media - Shorty Awards

4th Annual Shorty Social Good Awards Categories

Entries are now closed. Stay tuned for the finalist announcements in mid-October.

From the 11th Annual Shorty Awards Best use of IGTV

This award honors the most effective and creative use video via IGTV by a brand, agency or organization. This award will recognize social media campaigns that incorporate IGTV or overall brand presence on IGTV.

Winner

TRL is a digital focused brand with a passion for community and connecting our audience with their favorite stars in a way they can truly relate to. With the launch of IGTV, our goal was to create original digital content that spoke to what our audience loves, and was built to embody what the IGTV platform is all about. Watching our content is a...

Finalists

2018 MTV Video Music Awards - Nominee Reveal

Each year, our roster of talented MTV Video Music Awards-nominated artists is more exciting than the last – and our announcement revealing those nominees to the world needs to follow suit in a BIG, innovative way! But what good is revealing exciting information in an exciting way if no one sees it? Getting the biggest reach and the most eyeballs...

AwesomenessTV IGTV

As a Gen Z focused digital video brand, AwesomenessTV saw a major opportunity to expand their social video presence with the debut of IGTV in June 2018. As a leading voice for the Gen Z audience on YouTube, it was paramount that we be an early adopter of the vertical video platform. We created a fully fleshed out programming slate and calendar t...

CAN YOU SEE SLENDER MAN “FOUND FOOTAGE”

Slender Man, the internet's most notorious meme, is being unleashed into theaters. In anticipation of the movie's release, to reengage original fans and invite core horror moviegoers to explore the dark and twisted world, resurrect the mythical Slender Man back to life via never before seen "found footage" for exclusive viewing on Instagram TV.

Following the Eagle, Globe, And Anchor: 3 Part Mini Series

In an era when military service, legacy & tradition are at odds with today's social media culture, the United States Marine Corps (USMC) strives to present itself to a broad cross-section of prospects within the 18 to 24 age demographic. To position the USMC as an aspirational, prestigious path, the Marine Corps wanted to tell a compelling stor...

MTV Snap'd was developed to give viewers a snapshot of a day in the life of an up-and-coming artist or creator who is most often behind-the-scenes. Based on a best practice recommendation from our partners at Instagram, our goal was to shoot entirely on a mobile phone to create a low-fi feel and authentic vibe – a true insider perspective. As we...

Nominees

Santa's Office Hours

The holiday season is like the Super Bowl for retailers, and our goal was to keep Walmart top of mind as a preferred omnichannel destination for customers and to do so in an innovative way. We challenged ourselves to tap into a new platform, elevate our creative and do the unexpected. As a result, we produced our first made-for-social holiday shopping sho...

Leaning on an extensive background as a linear TV channel and foremost digital content producer, VICELAND endeavored to create a longform vertical video franchise that is unique to IGTV as a medium. Each SAUCE TALK episode averages 3-5 minutes and is comprised wholly of vertical video content, overlaid with original photography and animated graphics desig...

Social Media Celebration - 19th Annual Latin GRAMMY Awards

Campaign: https://latingram.my/2QOmxSLInstagram Stories: https://www.instagram.com/stories/highlights/17927167915229211/

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

THE SHORTY SOCIAL GOOD AWARDS FINALISTS WILL BE ANNOUNCED IN MID-OCTOBER.