ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards

60 Second Draw

Winner in IGTV

About this entry

TRL is a digital focused brand with a passion for community and connecting our audience with their favorite stars in a way they can truly relate to. With the launch of IGTV, our goal was to create original digital content that spoke to what our audience loves, and was built to embody what the IGTV platform is all about. Watching our content is a fun and authentic experience built for IGTV, aka how you actually use your phone: full screen, vertical, and like it would've been posted from your BFF's Insta account, which is exactly what this is.

Why does this entry deserve to win?

IGTV opened up a unique opportunity for us to try new things and experiment with vertical video in a space that is constantly growing and changing. With a focus on the heart of TRL, which is music-centric and fan-first initiatives, we wanted to find a concept that would universally interest music lovers of all kinds. We landed on 60 Second Draw, a game that features an artist attempting to draw their album or single cover in 60 seconds or less. We tap into the artists we know our audience loves with young, diverse, and rising talent like Sabrina Carpenter, Lizzo, and Ally Brooke, just to name a few. The reason this format works? We love to see a familiar face in an unfamiliar situation. These artists are some of the best at their craft – singing! – but how do they do with a different artistic format? It's a fun challenge for talent, with an even bigger reward for our community – we've had these one-of-a-kind custom drawings signed by the artist, framed, and then sent to superfans!

Results

With the launch of 60 Second Draw, we saw an increase in viewership of 297% across our IGTV account. It continues to be our most successful series, accounting for 88% of our total IGTV views, with over 3.2 million across five episodes to date.

Media

Produced by

MTV

Links

Entry Credits