THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 10th Annual Shorty Awards Best Influencer & Celebrity Instagram Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media marketing campaign optimized for Instagram.

See previous winners and honorees here.

Winner

Instagram Partnership
winner
European Wax Center's Strut Society
As the largest waxing company in the U.S., European Wax Center (EWC) believes that revealing bea…

Finalists

Instagram Partnership
finalist
gold honor
New Year’s Eve with 2017 Instagrammer of the Year Doug the Pug
The goal of New Year's Eve at Planet Fitness is as simple as it gets: own the busiest and most comp…
Instagram Partnership
finalist
audience honor
American Assassin's Badass Influencer Activation
To engage and and drive awareness among M25-54 leading into the theatrical release of American Assa…
Instagram Partnership
finalist
Reframe This Space
A space is what you make it and The Frame TV was designed with style and creativity in mind. Our o…
Instagram Partnership
finalist
SubYAY Campaign
In the summer of 2017, Subway tapped Ruder Finn to shift its appeal to target Millennial and Gen Z …
Instagram Partnership
finalist
VMA Nominee Announcement on Instagram Live
We had 3 goals going into the 2017 Video Music Awards category and nominee reveal: Innovation, Awar…

Nominees

Instagram Partnership
#DoYou PUMA Women Influencer Campaign
In the ever crowded women's sport style space, competition for an engaged female audience is fierce…
Instagram Partnership
#JourneyCalifornia - The Luxury Collection Hotels & Resorts
The Luxury Collection partnered with Instagram travel and lifestyle influencers to launch and execu…
Instagram Partnership
The 2017 iHeartRadio Jingle Ball Tour Diaries
To celebrate the nationwide iHeartRadio Jingle Ball Tour, iHeartRadio gave fans an intimate look at…
Instagram Partnership
Vikings Instagram Group
With 1 football team, 10 away games and 514,000 passionate Instagram fans, the Minnesota Vikings ne…