The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 10th Annual Shorty Awards Best Influencer & Celebrity Instagram Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media marketing campaign optimized for Instagram.

See previous winners and honorees here.


#DoYou PUMA Women Influencer Campaign
In the ever crowded women's sport style space, competition for an engaged female audience is fierce…
#JourneyCalifornia - The Luxury Collection Hotels & Resorts
The Luxury Collection partnered with Instagram travel and lifestyle influencers to launch and execu…
audience honor
American Assassin's Badass Influencer Activation
To engage and and drive awareness among M25-54 leading into the theatrical release of American Assa…
European Wax Center's Strut Society
As the largest waxing company in the U.S., European Wax Center (EWC) believes that revealing bea…
gold honor
New Year’s Eve with 2017 Instagrammer of the Year Doug the Pug
The goal of New Year's Eve at Planet Fitness is as simple as it gets: own the busiest and most comp…
Reframe This Space
A space is what you make it and The Frame TV was designed with style and creativity in mind. Our o…
SubYAY Campaign
In the summer of 2017, Subway tapped Ruder Finn to shift its appeal to target Millennial and Gen Z …
The 2017 iHeartRadio Jingle Ball Tour Diaries
To celebrate the nationwide iHeartRadio Jingle Ball Tour, iHeartRadio gave fans an intimate look at…
VMA Nominee Announcement on Instagram Live
We had 3 goals going into the 2017 Video Music Awards category and nominee reveal: Innovation, Awar…
Vikings Instagram Group
With 1 football team, 10 away games and 514,000 passionate Instagram fans, the Minnesota Vikings ne…