11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards Best Influencer & Celebrity Instagram Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media marketing campaign optimized for Instagram.

See previous winners and honorees here.

Finalists

finalist
gold
New Year’s Eve with 2017 Instagrammer of the Year Doug the Pug
The goal of New Year's Eve at Planet Fitness is as simple as it gets: own the busiest and most competitive time of the year in the fitness / wellness industry.January offers fitness clubs a chance to welcome new members with open arms and set New Year's resolutioners on the right track for the year to come. For us, it's not just about driving jo...
finalist
audience
American Assassin's Badass Influencer Activation
To engage and and drive awareness among M25-54 leading into the theatrical release of American Assassin to ensure a successful opening weekend.
finalist
Reframe This Space
A space is what you make it and The Frame TV was designed with style and creativity in mind. Our objective was to amplify the features of The Frame by using design-centric influencers to showcase a new approach to TVs. So, we found old and unused spaces and asked design influencers to create something completely new with them. All while using T...
finalist
SubYAY Campaign
In the summer of 2017, Subway tapped Ruder Finn to shift its appeal to target Millennial and Gen Z demographics as the brand prepared to debut its new Fresh Forward design through their activation, "The Green Room, baked by Subway," at five music festivals across the United States: The Hangout, Governors Ball, Bonnaroo, Firefly, and Outside Land...
finalist
VMA Nominee Announcement on Instagram Live
We had 3 goals going into the 2017 Video Music Awards category and nominee reveal: Innovation, Awareness and Authenticity.Fans countdown the hours each year until MTV reveals the nominees for the Video Music Awards, sending us their theories and showing support for their favorite artists. This year, we wanted to deliver the news in a way that fe...

Nominees

#DoYou PUMA Women Influencer Campaign
In the ever crowded women's sport style space, competition for an engaged female audience is fiercer than ever. For brands like PUMA, this means breaking through the noise to create authentic, engaging relationships with women who see through traditional marketing bullsh*t.We set out to gain social relevancy and exposure by connecting with and inspiring w...
#JourneyCalifornia - The Luxury Collection Hotels & Resorts
The Luxury Collection partnered with Instagram travel and lifestyle influencers to launch and execute #JourneyCalifornia. A campaign that provided a real-time travel diary as 9th annual Shorty's awards finalist for Instagrammer of the Year, Paulo Del Valle and girlfriend, Raira Venturieri explored the coast of California. The pair stopped at three of our ...
The 2017 iHeartRadio Jingle Ball Tour Diaries
To celebrate the nationwide iHeartRadio Jingle Ball Tour, iHeartRadio gave fans an intimate look at what life on tour is like. For each of the twelve shows, one of the performing artists was called upon to take over the iHeartRadio Instagram Stories in order to create the first-ever "iHeartRadio Jingle Ball Tour Diaries." When the tour concluded, these di...
Vikings Instagram Group
With 1 football team, 10 away games and 514,000 passionate Instagram fans, the Minnesota Vikings needed a new way to showcase the beauty and best-kept secrets of the cities that we traveled to throughout the season. The team is incredibly fortunate to have a dedicated group of fans that like to travel to road games to cheer on their team. Knowing this, we...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City