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11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Exquisite Things Exquisitely Presented with Camila Coelho

Entered in Instagram Partnership

Objective

St. Regis uses social media to bring our brand platform, "Live Exquisite," to life for a global audience. In 2018 we wanted to extend our messaging even further and reach a new audience through social media that may not have been exposed to our content before.

We also wanted to showcase what makes our brand unique in a concise and cohesive way.

Our objectives for this campaign were to maximize reach and impressions of our brand to a new audience.

Strategy

To meet our objective, St. Regis partnered with social media influencer Camila Coelho to create an engaging social video to be showcased on her social channels as well as ours.

With over 7.5M followers on Instagram, Camila Coelho is one of the most popular fashion and lifestyle influencers on the planet. Furthermore, we felt that she embodies the exquisite glamour of our brand and would be the perfect person to showcase our brand passions.

In order to maximize brand exposure through this partnership, we chose to create a video of "Exquisite Things, Exquisitely Presented." This video would show a complete day with Camila at The St. Regis Bal Harbour. From personalized Butler service to an elegant afternoon tea overlooking the turquoise water and white sands of Miami Beach, the video would showcase the best of St. Regis.

In addition to the full video, both St. Regis and Camila Coelho shared behind the scenes content from the shoot on Instagram Stories, driving hundreds of thousands of views.

Results

This was a huge success for the brand in exposure to Camila's audience and impressions generated across our brand channels. The brand organically shared Instagram posts, Instagram Stories, Facebook posts, and a Youtube video generating over 171,000 impressions. Camila activated this campaign on her own channels generating over 267,000 views of the video and over 35,000 engagements. Amazingly, this huge exposure was generated with no paid social support at all.

This campaign proved to be a great success at gaining brand exposure to a new audience, and truly shows the power of showcasing brand passions through working with influencers.

Media

Video for Exquisite Things Exquisitely Presented with Camila Coelho

Produced by

St. Regis Hotels & Resorts

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.