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12th Annual Shorty Awards Categories


The early deadline is on December 5th, 2019!

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards

IBM Content Cantina

Winner in Business to Business

Entered in Storytelling

About this entry

Think of thought leadership differently, as there is a need to cut through the clutter of internal comms at IBM to inform and educate our content practitioners and those adjacent to them; so we are collectively making and deploying better content.

Why does this entry deserve to win?

We created a talk show designed to engage and educate our internal IBM audience by capturing them outside our traditional internal comms channels. Our mission is to tell stories that matter to our clients, to our brand and to the world while evolving the B2B content industry. In The Content Cantina, our Head of Content, George Hammer, hosted key IBM executives and industry influencers in a green-screened Lego + Star Wars inspired bar. They discussed content marketing principles in general, as well as, how Content interacts with other functions at IBM.

We evolved our distribution strategy to be LINKEDIN focused,because at first we weren't finding scale with our traditional internal channels.

Results

Our Linkedin post engagement rate increased 130% over our average, and searches for our content about "Content Marketing" are up over 100%.

The industry is recognizing our thought leadership with invites to speak at keynote events like Cannes and Sundance as well as nearly 20 industry awards for innovation and content in the last year.

The campaigns that have deployed our best practices and thought leadership have resulted in 23% increase in ROI and over $5B in revenue leads.

Media

Video for IBM Content Cantina

Produced by

IBM Originals

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the early deadline to enter the shorty awards is on thursday, DECEMBER 5TH.