ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

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Education & Community

Financial Literacy

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Environment

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Social & Racial Justice

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Social Justice & Human Rights

Racial Justice

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Health & Wellness

Fitness & Nutrition

Mental Health

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Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

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Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

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Contests

Gamification

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Integrated Experiences

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Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

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Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards

IBM Content Cantina

Winner in Business to Business

Entered in Storytelling

About this entry

Think of thought leadership differently, as there is a need to cut through the clutter of internal comms at IBM to inform and educate our content practitioners and those adjacent to them; so we are collectively making and deploying better content.

Why does this entry deserve to win?

We created a talk show designed to engage and educate our internal IBM audience by capturing them outside our traditional internal comms channels. Our mission is to tell stories that matter to our clients, to our brand and to the world while evolving the B2B content industry. In The Content Cantina, our Head of Content, George Hammer, hosted key IBM executives and industry influencers in a green-screened Lego + Star Wars inspired bar. They discussed content marketing principles in general, as well as, how Content interacts with other functions at IBM.

We evolved our distribution strategy to be LINKEDIN focused,because at first we weren't finding scale with our traditional internal channels.

Results

Our Linkedin post engagement rate increased 130% over our average, and searches for our content about "Content Marketing" are up over 100%.

The industry is recognizing our thought leadership with invites to speak at keynote events like Cannes and Sundance as well as nearly 20 industry awards for innovation and content in the last year.

The campaigns that have deployed our best practices and thought leadership have resulted in 23% increase in ROI and over $5B in revenue leads.

Media

Video for IBM Content Cantina

Produced by

IBM Originals

Link