The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 11th Annual Shorty Awards Best in Business to Business

Best use of social media in business to business marketing strategies and campaigns. Objectives may include promoting thought leadership, generating leads and traffic, utilizing market data and increasing customer engagement.

See previous winners and honorees here.


There is no doubt that we Indians are by nature philanthropic but when it comes to Blood Donation, …
gold honor
audience honor
GE: Guess What We're Printing?
Most people know GE as the century old company that makes light bulbs, jet engines, wind turbines a…
IBM Content Cantina
Think of thought leadership differently, as there is a need to cut through the clutter of internal …
Inspiration, Innovation, and Insights from ONWARD18
As AI-powered discovery services increasingly shape our daily lives, brands face new challenges — a…
KÖNIGSKLASSE#1 - The thought leaders from Germany & beyond
KÖNIGSKLASSE#1 is making best use of social media by portraying and positioning the C-suite of Germ…
Masterbrand Storytelling in Latin America
To launch a digitally-powered Brand Identity in Latin America for the new BBC Studios. In 2018, t…
PwC 2018 #AuditorProud Campaign
Auditors are bean counters who sit in cubicles all day - MYTH!FACT: Auditors work in teams with div…
WP Engine - Don't Lose People
WP Engine aims to be the brand of choice for everyone, from small businesses to global enterprises,…
What Could Go Wrong
Solace creates category-leading products that simplify the complexities of data transfer. Nerd stuf…
gold honor
You Don't Know Jack
Since Watson marketing isn't top of mind for marketers, the campaign objective was to expand brand …