Best in Business to Business in Social Media - Shorty Awards

12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards Best in Business to Business

Best use of social media in business to business marketing strategies and campaigns. Objectives may include promoting thought leadership, generating leads and traffic, utilizing market data and increasing customer engagement.

See previous winners and honorees here.

Winner

Business to Business

IBM Content Cantina

Think of thought leadership differently, as there is a need to cut through the clutter of internal comms at IBM to inform and educate our content practitioners and those adjacent to them; so we are collectively making and deploying better content.

Finalists

Business to Business

GE: Guess What We're Printing?

Most people know GE as the century old company that makes light bulbs, jet engines, wind turbines and appliances. But few know that GE has an entire disruptive division dedicated to additive manufacturing - also known as industrial 3D printing. GE Additive sells machines, materials, and services to help businesses from aerospace to healthcare use …

Business to Business

You Don't Know Jack

Since Watson marketing isn't top of mind for marketers, the campaign objective was to expand brand awareness and to establish IBM Watson Marketing as the industry's leading marketing solution that uses its breadth of capabilities and AI-powered features to drive smarter marketing, inspire customer loyalty, and drive personalized experiences like n…

Business to Business

Masterbrand Storytelling in Latin America

To launch a digitally-powered Brand Identity in Latin America for the new BBC Studios. In 2018, the global production and commercial distribution arms of the BBC became one company. A year prior, in Latin America, we closed our channels and began focusing exclusively on content distribution & licensing. With the advent of the merger and the ne…

Business to Business

WP Engine - Don't Lose People

WP Engine aims to be the brand of choice for everyone, from small businesses to global enterprises, to build breakthrough digital experiences. While WP Engine has a strong reputation with small to midsize businesses, it aimed to accelerate revenue growth by driving awareness and interest amongst enterprise brands and the agencies that build their …

Business to Business

What Could Go Wrong

Solace creates category-leading products that simplify the complexities of data transfer. Nerd stuff. For years Solace successfully marketed to the C-suite but, as the competitive set grew, it became apparent that the real decision-makers were the nerds (developers). With a new product launch, Pub Sub+, on the horizon, we had to shift their entire…

Nominees

Business to Business

There is no doubt that we Indians are by nature philanthropic but when it comes to Blood Donation, we somewhere refrain ourselves thus India being a 1.3 Billion strong country falls short of 3 million units of blood every year. While most of the country doesn't donate but there is this one community out there, The Transgenders/LGBT Community, who desire and…

Business to Business

Inspiration, Innovation, and Insights from ONWARD18

As AI-powered discovery services increasingly shape our daily lives, brands face new challenges — and marketers need new skills in order to compete. Yext aimed to deliver an impactful and high-touch conference that brought this technological shift to the forefront of people's minds, gathering more than 1,000 attendees from the most important and largest nat…

Business to Business

KÖNIGSKLASSE#1 - The thought leaders from Germany & beyond

KÖNIGSKLASSE#1 is making best use of social media by portraying and positioning the C-suite of Germany (and beyond) on LinkedIn worldwide- with premium German branding (Königsklasse #1 means: the Premier League Number One)- with its CEO Martin Grosse being a business influencer having more than 29,000 LinkedIn followers- with snackable innovative B2B videos…

Business to Business

PwC 2018 #AuditorProud Campaign

Auditors are bean counters who sit in cubicles all day - MYTH!FACT: Auditors work in teams with diverse backgrounds & experience to deliver valuable insights and help solve important financial reporting matters.For the annual Center for Audit Quality (CAQ)-led #AuditorProud awareness day, PwC conducted an analysis of how PwC and our industry counterparts ha…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.