THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Campaign by a Black-Owned Business NEW! Campaign by a Latinx/Hispanic-Owned Business NEW! Campaign by a LGBTQ+ Owned Business NEW! Campaign by a Native/Indigenous-Owned Business NEW! Campaign by a Woman-Owned Business NEW! Campaign by an Asian-Owned Business NEW! Corporate Social Responsibility NEW! Fundraising Campaign NEW! Global Campaign Integrated Campaign Local Campaign NEW! Multi-Platform Campaign On a Shoestring Pro Bono Social Movement

By Cause

Activism Campaign NEW! Animal Rights & Welfare Arts & Culture Civic Engagement Clean Energy NEW! Clean Water & Sanitation NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Education Emergency Relief Environment Gender Equality Human Rights Humanitarian Aid Hunger & Food Insecurity Immigration & Refugees LGBTQ+ Mental Health Poverty Public Health Racial Equality Responsible Consumption & Production NEW! Social Justice Youth & Family

By Industry

Automotive NEW! Business to Business NEW! Education NEW! Entertainment Fashion and Beauty NEW! Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness NEW! News & Media Nonprofit Restaurants NEW! Retail & E-Commerce Sports Technology

By Platform

Emerging Platform Facebook Instagram LinkedIn TikTok Twitch Twitter YouTube

Content and Strategy

Branded Content NEW! Branded Series NEW! Call to Action Community Management Contest or Promotion Creative Use of Technology NEW! Email & Newsletters NEW! Employee Engagement Fundraising Humor Infographics NEW! Live Events Meme and GIFs NEW! Micro-Influencer Strategy NEW! Paid and Amplification Podcast PSA Real Time Response Single Post Storytelling User Generated Content Video

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project NEW!

Video Content

Animations Documentary Short Live Streaming Long Form Video NEW! Short Form Video NEW! Video Series Virtual Reality

From the 11th Annual Shorty Awards Best in Business to Business

Best use of social media in business to business marketing strategies and campaigns. Objectives may include promoting thought leadership, generating leads and traffic, utilizing market data and increasing customer engagement.

See previous winners and honorees here.

Winner

Business to Business
winner
IBM Content Cantina
Think of thought leadership differently, as there is a need to cut through the clutter of internal …

Finalists

Business to Business
finalist
gold honor
audience honor
GE: Guess What We're Printing?
Most people know GE as the century old company that makes light bulbs, jet engines, wind turbines a…
Business to Business
finalist
gold honor
You Don't Know Jack
Since Watson marketing isn't top of mind for marketers, the campaign objective was to expand brand …
Business to Business
finalist
Masterbrand Storytelling in Latin America
To launch a digitally-powered Brand Identity in Latin America for the new BBC Studios. In 2018, t…
Business to Business
finalist
WP Engine - Don't Lose People
WP Engine aims to be the brand of choice for everyone, from small businesses to global enterprises,…
Business to Business
finalist
What Could Go Wrong
Solace creates category-leading products that simplify the complexities of data transfer. Nerd stuf…

Nominees

Business to Business
#WhyDontYou
There is no doubt that we Indians are by nature philanthropic but when it comes to Blood Donation, …
Business to Business
finalist
gold honor
audience honor
GE: Guess What We're Printing?
Most people know GE as the century old company that makes light bulbs, jet engines, wind turbines a…
Business to Business
winner
IBM Content Cantina
Think of thought leadership differently, as there is a need to cut through the clutter of internal …
Business to Business
Inspiration, Innovation, and Insights from ONWARD18
As AI-powered discovery services increasingly shape our daily lives, brands face new challenges — a…
Business to Business
KÖNIGSKLASSE#1 - The thought leaders from Germany & beyond
KÖNIGSKLASSE#1 is making best use of social media by portraying and positioning the C-suite of Germ…
Business to Business
finalist
Masterbrand Storytelling in Latin America
To launch a digitally-powered Brand Identity in Latin America for the new BBC Studios. In 2018, t…
Business to Business
PwC 2018 #AuditorProud Campaign
Auditors are bean counters who sit in cubicles all day - MYTH!FACT: Auditors work in teams with div…
Business to Business
finalist
WP Engine - Don't Lose People
WP Engine aims to be the brand of choice for everyone, from small businesses to global enterprises,…
Business to Business
finalist
What Could Go Wrong
Solace creates category-leading products that simplify the complexities of data transfer. Nerd stuf…
Business to Business
finalist
gold honor
You Don't Know Jack
Since Watson marketing isn't top of mind for marketers, the campaign objective was to expand brand …