ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards Best in Business to Business

Best use of social media in business to business marketing strategies and campaigns. Objectives may include promoting thought leadership, generating leads and traffic, utilizing market data and increasing customer engagement.

See previous winners and honorees here.

Winner

Business to Business
winner
IBM Content Cantina
Think of thought leadership differently, as there is a need to cut through the clutter of internal comms at IBM to inform and educate our content practitioners and those adjacent to them; so we are collectively making and deploying better content.

Finalists

Business to Business
finalist
gold
audience
GE: Guess What We're Printing?
Most people know GE as the century old company that makes light bulbs, jet engines, wind turbines and appliances. But few know that GE has an entire disruptive division dedicated to additive manufacturing - also known as industrial 3D printing. GE Additive sells machines, materials, and services to help businesses from aerospace to healthcare use …
Business to Business
finalist
gold
You Don't Know Jack
Since Watson marketing isn't top of mind for marketers, the campaign objective was to expand brand awareness and to establish IBM Watson Marketing as the industry's leading marketing solution that uses its breadth of capabilities and AI-powered features to drive smarter marketing, inspire customer loyalty, and drive personalized experiences like n…
Business to Business
finalist
Masterbrand Storytelling in Latin America
To launch a digitally-powered Brand Identity in Latin America for the new BBC Studios. In 2018, the global production and commercial distribution arms of the BBC became one company. A year prior, in Latin America, we closed our channels and began focusing exclusively on content distribution & licensing. With the advent of the merger and the ne…
Business to Business
finalist
WP Engine - Don't Lose People
WP Engine aims to be the brand of choice for everyone, from small businesses to global enterprises, to build breakthrough digital experiences. While WP Engine has a strong reputation with small to midsize businesses, it aimed to accelerate revenue growth by driving awareness and interest amongst enterprise brands and the agencies that build their …
Business to Business
finalist
What Could Go Wrong
Solace creates category-leading products that simplify the complexities of data transfer. Nerd stuff. For years Solace successfully marketed to the C-suite but, as the competitive set grew, it became apparent that the real decision-makers were the nerds (developers). With a new product launch, Pub Sub+, on the horizon, we had to shift their entire…

Nominees

Business to Business
#WhyDontYou
There is no doubt that we Indians are by nature philanthropic but when it comes to Blood Donation, we somewhere refrain ourselves thus India being a 1.3 Billion strong country falls short of 3 million units of blood every year. While most of the country doesn't donate but there is this one community out there, The Transgenders/LGBT Community, who desire and…
Business to Business
Inspiration, Innovation, and Insights from ONWARD18
As AI-powered discovery services increasingly shape our daily lives, brands face new challenges — and marketers need new skills in order to compete. Yext aimed to deliver an impactful and high-touch conference that brought this technological shift to the forefront of people's minds, gathering more than 1,000 attendees from the most important and largest nat…
Business to Business
KÖNIGSKLASSE#1 - The thought leaders from Germany & beyond
KÖNIGSKLASSE#1 is making best use of social media by portraying and positioning the C-suite of Germany (and beyond) on LinkedIn worldwide- with premium German branding (Königsklasse #1 means: the Premier League Number One)- with its CEO Martin Grosse being a business influencer having more than 29,000 LinkedIn followers- with snackable innovative B2B videos…
Business to Business
PwC 2018 #AuditorProud Campaign
Auditors are bean counters who sit in cubicles all day - MYTH!FACT: Auditors work in teams with diverse backgrounds & experience to deliver valuable insights and help solve important financial reporting matters.For the annual Center for Audit Quality (CAQ)-led #AuditorProud awareness day, PwC conducted an analysis of how PwC and our industry counterparts ha…