THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 10th Annual Shorty Awards Best in Business to Business

Best use of social media in business to business marketing strategies and campaigns. Objectives may include promoting thought leadership, generating leads and traffic, utilizing market data and increasing customer engagement.

See previous winners and honorees here.

Nominees

#LifeAt: Discover small and midsize enterprises innovating and growing with SAP solutions
The "S" in "SAP" doesn't stand for sexy. We're an 88,000 employee, multinational enterprise softwar…
finalist
#TheNetworkIntuitive: Cisco Activates the New Network with a Digital Launch
In 2017, Cisco changed forever how we think about the network. Ushering this new era in networking,…
finalist
Activating The KPMG Brand Through Social Media
KPMG embarked on a mission to tell the world how we can help transform businesses by thinking in…
BotBot, the bot that builds bots
Chatbots allow companies to improve customer service and increase sales. But, however simple they a…
Deconstructing the Future: IoT in the Industrial Age – creating a one-of-a-kind digital experience
OBJECTIVE: Transform what the industry thinks of when they hear the words "white paper". GOAL: Driv…
Driving Pipeline Revenue Through Social
Converting qualified leads into sales is the goal of a well-executed lead nurture program for any b…
finalist
audience honor
Meet Vee
With voice assistants from Amazon and Google entering homes at breakneck speeds, VaynerMedia saw an…
ONWARD 17: An Exploration of the Intelligent Future
Yext aimed to deliver an impactful and high-touch tech conference that brought new technology to th…
Psychology of Change
In a time when feeds are crammed with tired business 'tips and tricks' yet business leaders are lo…
winner
Spotify For Brands Social Media Campaign & Spotify.me - GLOW, Spotify For Brands
GLOW partnered with Spotify for Brands for summer 2017 to help the business group within Spotify ro…
finalist
What "I" Can Disrupt
Once the default partner of the CIO, IBM was ranked lower in consideration among CIOs in 2016. Obje…
finalist
athenahealth 2017 HIMSS Conference Activation
athenahealth is a Healthcare IT company that provides medical groups and hospitals with products an…