Best use of Storytelling in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards Best use of Storytelling

Branded storytelling is the use of authentic & meaningful content that connects with your audience and compels them to share it. This award honors the most creative and effective use of branded storytelling on social or digital by a brand, agency, or organization.

Winner

Our mission at XPRIZE is to solve humanity's grandest challenges through technological innovation. To do this, we set audacious goals that, in order to accomplish, will require unprecedented technological advancement. But how do we set these goals? We conceptualize humanity's ideal future state.Seat 14C is, at its core, an earnest exploration of …

Finalists

Pure Imagination Project

An unfortunate truth is that many people believe Alzheimer's is just a bit of memory loss when, in fact, it is a fatal disease for 47 million people worldwide. Every 66 seconds someone is diagnosed with Alzheimer's disease. Yet it often remains out of the news and social media conversation unless someone famous dies from complications of Alzheimer…

We live in an intense and noisy world. We live with and through gadgets, social media and mobile apps. Our brains are now oriented to consuming multiple forms of information through what we know as a newsfeed. Younger generations are already adapted to this timeline/newsfeed mentality, often from early childhood. The challenge is to identify how i…

Cancer Treatment Centers of America: Passion to Care

Across the healthcare industry, content is roughly the same: Talking head, medical backdrop, b-roll cutaway, repeat. CTCA set out to change that with a campaign telling its story as an empathetic medical institution designed to put its patients' needs first. To break through in a crowded healthcare space, the content would need to be highly emotio…

Cards Against Humanity Saves America

Over the years, Cards Against Humanity has executed ridiculous, headline-grabbing stunts, like the time we sold hundreds of boxes of poop, or dug a tremendous hole in the ground that went nowhere. For the 2017 holiday season, we announced our most ambitious campaign yet.We decided to save America.In truth, we wanted to create a national campaign t…

Coach Dad: Father’s Day Surprise

Ronald McDonald House Charities® Canada (RMHC) is the solution to a problem that few know exists in Canada. More than 70 per cent of Canadians live outside a city with a children's hospital, so when a child becomes seriously ill families must travel hundreds of kilometers to receive the treatment and care their child needs. Founded in 1982, RMHC i…

Nominees

Method, the pioneer of premium planet-friendly and design-driven home, fabric and personal care products, came to Kovert Creative for help developing a video that would launch a year-long digital ad campaign. Though the piece would be supported through paid initiatives, including through social media and homepage takeovers, the brand was not looking to crea…

#LifeAt: Discover small and midsize enterprises innovating and growing with SAP solutions

The "S" in "SAP" doesn't stand for sexy. We're an 88,000 employee, multinational enterprise software corporation that helps the world run better and improve people's lives. But our brand doesn't exactly scream "exciting" or "cool." So we on the SAP Small Midsize Enterprise (SME) marketing teams were faced with a question: How do we market our solutions to s…

Special Olympics and Y&R Mexico developed "Born Apart" as a film to promote inclusion of people with intellectual disabilities. The film tells the story of two brothers joined not only by blood, but by shared passions of sport and competition. The only difference between them? They were born seconds apart. The spot emphasizes Special Olympics' belief that w…

DBS Sparks Mini-Series

"Seizing the opportunity to humanise banking." Banks have been under immense pressure, contributed largely by a smattering of financial crises, sluggish economic growth and the emergence of new competitors from "the rapidly-developing fintech sector, offering new banking, payment and financing options"1. Also, consumers are expecting more value and w…

Frestea X LINE: A Ramadan Chat Story

Ramadan season is very crowded with all kinds of brand trying to get precious attention, especially food and beverage brands. There is a special occasion in Ramadan that food/beverage brands usually targeting: iftar, when Moslem break their fast and finally eat/drink, right when the sun sets. Frestea aims to own the iftar moment, where people want to drink …

Guilty Party: Redefining Storytelling for a Social Media Generation

For most TV shows, the pre-produced episodes tell the whole story. But what if a show's characters could give their point of view on what the audience sees in the show? Taken one step further, what if fans could have conversations with the characters about the show's drama? And what if the audience was so integral to the story that they became the crux of t…

We wanted to get on the radar of young, tech-savvy travelers by using nontraditional means, driven heavily by buzz and PR. Royal Caribbean has very innovative technology on their ships, so we also wanted to lean into our tech side. We strive to create marketing as innovative as the ships themselves.

Spike Presents Off Day: Rashad Jennings

Spike's series "Off Day" gives viewers a rare glimpse into the interesting and ambitious lives celebrities lead when they're not in the public eye. In these vérité-style documentaries, we capture what athletes, artists, chefs, and other notable people are passionate about doing when they're free to do what they want – on their "Off Day." The goal is to emph…

Stories of the InterContinental Life

The opportunity existed to establish a closer association between the InterContinental Hotel brand and the reward of a worldly perspective. Therefore, we set out to empower new perspectives by sharing genuine, meaningful, and personal experiences that develop the worldliness gained through "Living an InterContinental Life." Our objectives were three-f…

American Greetings needed a sharable film that would help bring relevance to paper greeting cards, a dying category. They wanted to remind people the importance of sending cards to those you love, but in a way that set it apart from other big names in the category. Our target was women between the ages of 25 and 45 who aspire to go the extra mile for those …

The Living Network

Today's networks have enabled an unprecedented depth to human connections. But the rising demand makes it increasingly harder for the networks of today to keep up. IBM recognized that today's networks are reaching their limits and thus, the evolution of human connections online are at risk of being stalled. It also recognized that the future of networks mea…

The Marathon of Life

To use Marathon as the metaphor to communicate 6 essential qualities that one needs to possess to become a good investor; as part of the Investor Education initiative by Franklin Templeton.

Total Ball Boys: Discover Their Stories

In Africa, football (soccer) is in the DNA of everyone, from Egypt all the way to South Africa. In pitches, streets, or alleys, young children are kicking around some sort of football, whether it is made of plastic bags with string wrapped around, or crumbled up paper. Kids grow up attached to magazine-cut posters of their favorite teams or legends. For the…

USAA Veterans Day

USAA's Veterans Day objectives were to drive awareness of the meaning behind Veterans Day and increase favorable brand opinion of USAA with both the military community and general public. Twenty million veterans live among us, each armed with their own story. While all took the same oath of service, their reasons for making the sacrifice are entirely person…

Unlikely Gadgets

EF Englishlive is one of the largest online English school in the world. The goal of the campaign was to show the public there is no "miracle" as to learning the English language in that, in order to truly learn it, it is necessary to really study in a real online school with native teachers and specialists. That demands time and dedication, without magic f…

What It Means to Love

What It Takes To Be A Small Business Owner #OurMotivation

What does it take to be a small business owner? Beyond business licenses, sales and services—what's the toll on the business owner, that person's family and how does it impact their day to day life? That's the untold story we wanted to tell. Our objective was to produce the first data-driven story that showed how all small business owners are connected acro…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!