ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards Best use of Storytelling

Branded storytelling is the use of authentic & meaningful content that connects with your audience and compels them to share it. This award honors the most creative and effective use of branded storytelling on social or digital by a brand, agency, or organization.

Winner

Storytelling
winner
#Seat14C
Our mission at XPRIZE is to solve humanity's grandest challenges through technological innovation. To do this, we set audacious goals that, in order to accomplish, will require unprecedented technological advancement. But how do we set these goals? We conceptualize humanity's ideal future state.Seat 14C is, at its core, an earnest exploration of …

Finalists

Storytelling
finalist
gold
Pure Imagination Project
An unfortunate truth is that many people believe Alzheimer's is just a bit of memory loss when, in fact, it is a fatal disease for 47 million people worldwide. Every 66 seconds someone is diagnosed with Alzheimer's disease. Yet it often remains out of the news and social media conversation unless someone famous dies from complications of Alzheimer…
Storytelling
finalist
silver
#1917LIVE
We live in an intense and noisy world. We live with and through gadgets, social media and mobile apps. Our brains are now oriented to consuming multiple forms of information through what we know as a newsfeed. Younger generations are already adapted to this timeline/newsfeed mentality, often from early childhood. The challenge is to identify how i…
Storytelling
finalist
audience
Cancer Treatment Centers of America: Passion to Care
Across the healthcare industry, content is roughly the same: Talking head, medical backdrop, b-roll cutaway, repeat. CTCA set out to change that with a campaign telling its story as an empathetic medical institution designed to put its patients' needs first. To break through in a crowded healthcare space, the content would need to be highly emotio…
Storytelling
finalist
Cards Against Humanity Saves America
Over the years, Cards Against Humanity has executed ridiculous, headline-grabbing stunts, like the time we sold hundreds of boxes of poop, or dug a tremendous hole in the ground that went nowhere. For the 2017 holiday season, we announced our most ambitious campaign yet.We decided to save America.In truth, we wanted to create a national campaign t…
Storytelling
finalist
Coach Dad: Father’s Day Surprise
Ronald McDonald House Charities® Canada (RMHC) is the solution to a problem that few know exists in Canada. More than 70 per cent of Canadians live outside a city with a children's hospital, so when a child becomes seriously ill families must travel hundreds of kilometers to receive the treatment and care their child needs. Founded in 1982, RMHC i…

Nominees

Storytelling
"Fight Dirty"
Method, the pioneer of premium planet-friendly and design-driven home, fabric and personal care products, came to Kovert Creative for help developing a video that would launch a year-long digital ad campaign. Though the piece would be supported through paid initiatives, including through social media and homepage takeovers, the brand was not looking to crea…
Storytelling
#LifeAt: Discover small and midsize enterprises innovating and growing with SAP solutions
The "S" in "SAP" doesn't stand for sexy. We're an 88,000 employee, multinational enterprise software corporation that helps the world run better and improve people's lives. But our brand doesn't exactly scream "exciting" or "cool." So we on the SAP Small Midsize Enterprise (SME) marketing teams were faced with a question: How do we market our solutions to s…
Storytelling
Born Apart
Special Olympics and Y&R Mexico developed "Born Apart" as a film to promote inclusion of people with intellectual disabilities. The film tells the story of two brothers joined not only by blood, but by shared passions of sport and competition. The only difference between them? They were born seconds apart. The spot emphasizes Special Olympics' belief that w…
Storytelling
DBS Sparks Mini-Series
"Seizing the opportunity to humanise banking." Banks have been under immense pressure, contributed largely by a smattering of financial crises, sluggish economic growth and the emergence of new competitors from "the rapidly-developing fintech sector, offering new banking, payment and financing options"1. Also, consumers are expecting more value and w…
Storytelling
Frestea X LINE: A Ramadan Chat Story
Ramadan season is very crowded with all kinds of brand trying to get precious attention, especially food and beverage brands. There is a special occasion in Ramadan that food/beverage brands usually targeting: iftar, when Moslem break their fast and finally eat/drink, right when the sun sets. Frestea aims to own the iftar moment, where people want to drink …
Storytelling
Guilty Party: Redefining Storytelling for a Social Media Generation
For most TV shows, the pre-produced episodes tell the whole story. But what if a show's characters could give their point of view on what the audience sees in the show? Taken one step further, what if fans could have conversations with the characters about the show's drama? And what if the audience was so integral to the story that they became the crux of t…
Storytelling
SeekDeeper
We wanted to get on the radar of young, tech-savvy travelers by using nontraditional means, driven heavily by buzz and PR. Royal Caribbean has very innovative technology on their ships, so we also wanted to lean into our tech side. We strive to create marketing as innovative as the ships themselves.
Storytelling
Spike Presents Off Day: Rashad Jennings
Spike's series "Off Day" gives viewers a rare glimpse into the interesting and ambitious lives celebrities lead when they're not in the public eye. In these vérité-style documentaries, we capture what athletes, artists, chefs, and other notable people are passionate about doing when they're free to do what they want – on their "Off Day." The goal is to emph…
Storytelling
Stories of the InterContinental Life
The opportunity existed to establish a closer association between the InterContinental Hotel brand and the reward of a worldly perspective. Therefore, we set out to empower new perspectives by sharing genuine, meaningful, and personal experiences that develop the worldliness gained through "Living an InterContinental Life." Our objectives were three-f…
Storytelling
Tattoo
American Greetings needed a sharable film that would help bring relevance to paper greeting cards, a dying category. They wanted to remind people the importance of sending cards to those you love, but in a way that set it apart from other big names in the category. Our target was women between the ages of 25 and 45 who aspire to go the extra mile for those …
Storytelling
The Living Network
Today's networks have enabled an unprecedented depth to human connections. But the rising demand makes it increasingly harder for the networks of today to keep up. IBM recognized that today's networks are reaching their limits and thus, the evolution of human connections online are at risk of being stalled. It also recognized that the future of networks mea…
Storytelling
The Marathon of Life
To use Marathon as the metaphor to communicate 6 essential qualities that one needs to possess to become a good investor; as part of the Investor Education initiative by Franklin Templeton.
Storytelling
Total Ball Boys: Discover Their Stories
In Africa, football (soccer) is in the DNA of everyone, from Egypt all the way to South Africa. In pitches, streets, or alleys, young children are kicking around some sort of football, whether it is made of plastic bags with string wrapped around, or crumbled up paper. Kids grow up attached to magazine-cut posters of their favorite teams or legends. For the…
Storytelling
USAA Veterans Day
USAA's Veterans Day objectives were to drive awareness of the meaning behind Veterans Day and increase favorable brand opinion of USAA with both the military community and general public. Twenty million veterans live among us, each armed with their own story. While all took the same oath of service, their reasons for making the sacrifice are entirely person…
Storytelling
Unlikely Gadgets
EF Englishlive is one of the largest online English school in the world. The goal of the campaign was to show the public there is no "miracle" as to learning the English language in that, in order to truly learn it, it is necessary to really study in a real online school with native teachers and specialists. That demands time and dedication, without magic f…
Storytelling
What It Means to Love
Storytelling
What It Takes To Be A Small Business Owner #OurMotivation
What does it take to be a small business owner? Beyond business licenses, sales and services—what's the toll on the business owner, that person's family and how does it impact their day to day life? That's the untold story we wanted to tell. Our objective was to produce the first data-driven story that showed how all small business owners are connected acro…