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From the 11th Annual Shorty Awards

The Honey Baked Ham Company Rebrand Launch - Story Contest & Swag

Entered in Storytelling


After six decades of serving The World's Best Ham, The Honey Baked Ham Company was ready to enter into a new era. We aimed to craft a fun and contemporary new look that still pays tribute to our brand's cherished history.

In 2018, we announced a total brand refresh, which included an updated brand identity and new menu innovation that speaks to younger consumers while still honoring our heritage. The new branding continues to implement burgundy, while introducing a warm orange.

We implemented the new logos and color palette across all of our channels, including website, advertising, merchandising, packaging, and more.

To introduce the new unveiling we wanted a way to bring excitement to the new branding while spotlighting our consumers' cherished moments with us.

Strategy and Execution

We launched a rebrand campaign to engage our core audience, reach new potential audiences, and invite customers to interact with the brand.


Our new brand launch campaign resulted in tremendous success that propelled our holiday season and gave us national attention to reach new audiences, inject excitement, and be part of unique conversations!

We were overwhelmed with the positive response to our new branding. Customers were reaching out endlessly to purchase merchandise that featured the new logo, and we quickly realized the impact it had already started to make. We developed custom merchandise from backpacks and shoes to mugs a t-shirt, and have plans to roll this our further for our consumers to directly purchase.


Entrant Company / Organization Name

The Honey Baked Ham Company


Entry Credits