Best use of Facebook Video in Social Media - Shorty Awards

5th Annual Shorty Social Good Awards Categories

Entries are now closed. Finalists will be announced in mid-October!

From the 12th Annual Shorty Awards Best use of Facebook Video

This category honors the most creative and effective incorporation of video content on Facebook by a brand, organization or agency. This award will recognize social media campaigns that incorporate video on Facebook or videos included in a brand's overall presence on Facebook.

See previous winners and honorees here.

Winner

Lessons of Auschwitz: VR tribute by school students

The Holocaust. One of the most inhumane events in history in which approximately 6 million Jews were deliberately and systematically exterminated during World War II by the nazis. The Auschwitz concentration camp in Poland and its endless barracks in ruins, remain one of the world’s most painful memorial sites and serve as a living reminder of wha…

Finalists

GOALCAST- Live the impossible

This touching video resurrects a long-followed cultural truism that has often been forgotten in our lightspeed world: the bond of your word. A cautionary tale about the danger of not keeping your promises, the story compels you to look at your own relationship to the words you say and inspires you to be accountable to those you cherish most. El…

Our main objective was to develop a show for Facebook Watch tailored exclusively for audiences on Facebook, and also with the goal of building the next generation of news junkies. CNN’s strength is its global reach and large army of correspondents stationed around the world, so it seemed natural to take advantage of those resources, and give our r…

Murphy the Rescue Dog Was Unrecognizable Before PETA Stepped In

PETA is well-known for our unparalleled ability to tackle companies, corporations, and people in power who threaten the well-being and safety of animals. We never shy away from going after any establishment that might be involved in hurting animals — whether it be torturing animals in labs, abusing them for circuses, killing them for food, or any …

Orange is the New Black - Orange Anthem

After seven seasons, Orange is the New Black was coming to its end and Netflix needed the perfect way to announce the final date of release.

Sucesso no Fracasso - Success in Failure

Who would tell a failure story on Facebook? In the virtual world, where everyone wants to portray a good image, would anyone risk sharing a story in which things didn’t work out? The truth is yes. In an experimental project, Record TV, the second largest television broadcaster in Brazil, in partnership with Facebook News, left its comfort zone …

Nominees

Carnival Row: Behind The Row Series

The Amazon Original Carnival Row offered fantasy, mystery, and romance all within a new world to explore. It promised of a robust storyline, amazing production scale, and unique characters no one had ever seen before. So, it took no time at all for the series to establish a core fanbase who, soon after the launch of the show, were clamoring for fresh co…

We wanted to showcase our client’s revolutionary technology—the ability to turn the old into the new. Denim is made of cotton, one of the most water intensive crops. In this film we are showing the possibilities of creating new life, with the Post Consumer Waste Machine (PCW machine) That we can recycle old jeans and turn that by product into new jeans, wit…

In The Know is a social-first video brand built for culture-seekers and trendsetters to find stories that matter. With the future in mind, we aim to build a trusted brand familiar to Generation-Z and Millennial audiences alike. In The Know leads the way for the latest and greatest viral stories, trends, and products. Our objective is to showcase topics that…

In the Now: Student Pilot Lands Plane Solo

To create a viral video based almost entirely on audio content, because this hero deserved to be seen.

Wheel of Whoa by AT&T

Americans using slow internet services spend an outrageous number of hours waiting for their content to load every single year. And with download speeds as high as 940mbps1 and 15x faster upload speeds than Comcast and Spectrum2, AT&T Fiber wants to change that. But with very little product awareness, we were given a small media buy, a tiny budget, and the …

gOD-Talk: A Black Millennials and Faith Conversation Series Chicago Edition

According to the 2015 Religious Landscape Survey by the Pew Research Center, American millennials—persons born between the years 1981 and 1996—are less religious than older Americans.[1] While millennials are less likely to ascribe to traditional forms of religious observance, the study maintains that they remain religious nonetheless. With the rise of the …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

finalists for the 5th annual shorty social good awards will be announced in mid-october!