ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards Best use of Facebook Video

This category honors the most creative and effective incorporation of video content on Facebook by a brand, organization or agency. This award will recognize social media campaigns that incorporate video on Facebook or videos included in a brand's overall presence on Facebook.

See previous winners and honorees here.

Winner

Facebook Video
winner
Lessons of Auschwitz: VR tribute by school students
The Holocaust. One of the most inhumane events in history in which approximately 6 million Jews were deliberately and systematically exterminated during World War II by the nazis. The Auschwitz concentration camp in Poland and its endless barracks in ruins, remain one of the world’s most painful memorial sites and serve as a living reminder of wha…

Finalists

Facebook Video
finalist
GOALCAST- Live the impossible
This touching video resurrects a long-followed cultural truism that has often been forgotten in our lightspeed world: the bond of your word. A cautionary tale about the danger of not keeping your promises, the story compels you to look at your own relationship to the words you say and inspires you to be accountable to those you cherish most. El…
Facebook Video
finalist
Go There (CNN)
Our main objective was to develop a show for Facebook Watch tailored exclusively for audiences on Facebook, and also with the goal of building the next generation of news junkies. CNN’s strength is its global reach and large army of correspondents stationed around the world, so it seemed natural to take advantage of those resources, and give our r…
Facebook Video
finalist
Murphy the Rescue Dog Was Unrecognizable Before PETA Stepped In
PETA is well-known for our unparalleled ability to tackle companies, corporations, and people in power who threaten the well-being and safety of animals. We never shy away from going after any establishment that might be involved in hurting animals — whether it be torturing animals in labs, abusing them for circuses, killing them for food, or any …
Facebook Video
finalist
audience
Orange is the New Black - Orange Anthem
After seven seasons, Orange is the New Black was coming to its end and Netflix needed the perfect way to announce the final date of release. 
Facebook Video
finalist
Sucesso no Fracasso - Success in Failure
Who would tell a failure story on Facebook? In the virtual world, where everyone wants to portray a good image, would anyone risk sharing a story in which things didn’t work out? The truth is yes. In an experimental project, Record TV, the second largest television broadcaster in Brazil, in partnership with Facebook News, left its comfort zone …

Nominees

Facebook Video
Carnival Row: Behind The Row Series
The Amazon Original Carnival Row offered fantasy, mystery, and romance all within a new world to explore. It promised of a robust storyline, amazing production scale, and unique characters no one had ever seen before.  So, it took no time at all for the series to establish a core fanbase who, soon after the launch of the show, were clamoring for fresh co…
Facebook Video
Denim Odyssey
We wanted to showcase our client’s revolutionary technology—the ability to turn the old into the new. Denim is made of cotton, one of the most water intensive crops. In this film we are showing the possibilities of creating new life, with the Post Consumer Waste Machine (PCW machine) That we can recycle old jeans and turn that by product into new jeans, wit…
Facebook Video
In The Know
In The Know is a social-first video brand built for culture-seekers and trendsetters to find stories that matter. With the future in mind, we aim to build a trusted brand familiar to Generation-Z and Millennial audiences alike. In The Know leads the way for the latest and greatest viral stories, trends, and products. Our objective is to showcase topics that…
Facebook Video
In the Now: Student Pilot Lands Plane Solo
To create a viral video based almost entirely on audio content, because this hero deserved to be seen.  
Facebook Video
Wheel of Whoa by AT&T
Americans using slow internet services spend an outrageous number of hours waiting for their content to load every single year. And with download speeds as high as 940mbps1 and 15x faster upload speeds than Comcast and Spectrum2, AT&T Fiber wants to change that. But with very little product awareness, we were given a small media buy, a tiny budget, and the …
Facebook Video
gOD-Talk: A Black Millennials and Faith Conversation Series Chicago Edition
According to the 2015 Religious Landscape Survey by the Pew Research Center, American millennials—persons born between the years 1981 and 1996—are less religious than older Americans.[1] While millennials are less likely to ascribe to traditional forms of religious observance, the study maintains that they remain religious nonetheless. With the rise of the …