12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

In the Now: Student Pilot Lands Plane Solo

Entered in Facebook Video

Objective

To create a viral video based almost entirely on audio content, because this hero deserved to be seen.

 

Strategy

We identified the most engaging moments of this incredible (and scary, and uplifting) story, and optimized the video to connect our audience with Max Sylvester’s story. Max was on his first training flight when his instructor passed out behind the controls. He remained cool, calm and collected and followed careful instructions communicated to him by air traffic control, ultimately landing the plane with perfect precision. Our strategy included finding the most emotional moments of the audio recording of that conversation, to narrate this story that takes you through a range of emotions, from fear and suspense to empathy, relief and joy. You can’t watch this video without holding your breath. 

Results

We know our audience felt a deep supportive connection to the hero of our video and were rooting for him to land successfully. 50% of viewers watched past the 2-minute mark on this video, which amassed 1.5 million views on Facebook alone. 

 

Media

Produced by

Maffick

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.