THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 11th Annual Shorty Awards Best use of Facebook Video

This category honors the most creative and effective incorporation of video content on Facebook by a brand, organization or agency. This award will recognize social media campaigns that incorporate video on Facebook or videos included in a brand's overall presence on Facebook.

See previous winners and honorees here.

Winner

Facebook Video
winner
audience honor
If Monopoly was real life
We teamed up with OMD UK and Hasbro to produce a humorous, highly shareable and entertaining video …

Finalists

Facebook Video
finalist
MAFFICK MEDIA: Kindness is so powerful
To promote kindness and spread love. To remind our audience that sometimes it's the smallest gestur…
Facebook Video
finalist
THE SURPRISE OF A LIFETIME
Nearly 50 million children worldwide are migrants or refugees. Many are not welcomed in their new h…
Facebook Video
finalist
The Daily Show: Between the Scenes
Between The Scenes transports fans all over the world into the studio during a taping to listen in …
Facebook Video
finalist
The Hook for Currys PC World
In June 2018, Blue 449 tasked social publisher The Hook with a perception altering brief for Britis…
Facebook Video
finalist
WWE Mixed Match Challenge
For the very first time in WWE's history, a video series was produced to be mobile-first and social…

Nominees

Facebook Video
AARP's Disrupt Aging Rapid Response Video Series
We are bombarded with visual stereotypes of aging and ageist attitudes. Images in media portray agi…
Facebook Video
At What Cost
Bloomberg set out to take the week's biggest headline and explain how it will impact your finances …
Facebook Video
Charlie's Perfect Pitch
Spoiler alert: Mastercard is in the credit card industry and the JetBlue Mastercard is a travel car…
Facebook Video
Courtyard: Unstoppable
The marketing goal for this series was to increase awareness of Courtyard's exclusive partnership w…
Facebook Video
Digital Exclusive: Patti LaBelle & Skye Turner
Steve Harvey's daytime talk show shifted the focus of digital and social media this season to creat…
Facebook Video
Dolby Audio Awareness Campaign
Objective of this campaign was to create an awareness about Dolby Audio technology and how it can e…
Facebook Video
Game Recognize Game
The series aims to bridge the gap between the two footballs and the fans that love them. It does so…
Facebook Video
Home2 Suites + Twinkie
With travel spaces getting more cramped every year (i.e. airplane leg room), it became the Home2 S…
Facebook Video
winner
audience honor
If Monopoly was real life
We teamed up with OMD UK and Hasbro to produce a humorous, highly shareable and entertaining video …
Facebook Video
In The Know by AOL
In The Know by AOL was created with the intention of bringing the latest and greatest viral stories…
Facebook Video
Infinite Possibilities with Tina Guo
In October, The Ritz-Carlton began a new partnership with world-renowned cellist Tina Guo, whose ob…
Facebook Video
Junior Love Officers (Digital Original)
Steve Harvey's Daytime TV Show shifted the focus of digital and social media this season to creatin…
Facebook Video
finalist
MAFFICK MEDIA: Kindness is so powerful
To promote kindness and spread love. To remind our audience that sometimes it's the smallest gestur…
Facebook Video
MAFFICK MEDIA: Should the US intervene in Badistan?
Should the US intervene in Badistan? is a satire sketch produced by Maffick Media's Soapbox brand. …
Facebook Video
NFL Undiscovered
The 'NFL Undiscovered' docu-series was the content and storytelling output of the NFL's Internation…
Facebook Video
Stargazing
What do the stars have in store for us?Stargazing is our guide to the astrological forces that are …
Facebook Video
Stop Blaming MSG for Your Headaches
In making this short documentary, we wanted to dispel the myths surrounding Monosodium Glutamate (M…
Facebook Video
finalist
THE SURPRISE OF A LIFETIME
Nearly 50 million children worldwide are migrants or refugees. Many are not welcomed in their new h…
Facebook Video
finalist
The Daily Show: Between the Scenes
Between The Scenes transports fans all over the world into the studio during a taping to listen in …
Facebook Video
finalist
The Hook for Currys PC World
In June 2018, Blue 449 tasked social publisher The Hook with a perception altering brief for Britis…
Facebook Video
finalist
WWE Mixed Match Challenge
For the very first time in WWE's history, a video series was produced to be mobile-first and social…
Facebook Video
WestJet Christmas Miracle: Uniting Through Traditions
For the past twenty-two years, WestJet has been known as a low-cost domestic carrier. However, with…
Facebook Video
Wild Times
Wild Times is a 2018 digital version of a variety show...with animals. Lots of animals!The Irwin Fa…