ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards Best use of Facebook Video

This category honors the most creative and effective incorporation of video content on Facebook by a brand, organization or agency. This award will recognize social media campaigns that incorporate video on Facebook or videos included in a brand's overall presence on Facebook.

See previous winners and honorees here.

Winner

Facebook Video
winner
audience
If Monopoly was real life
We teamed up with OMD UK and Hasbro to produce a humorous, highly shareable and entertaining video that would shift perceptions of the Monopoly game, making light of the perceived barriers to playing the board game and encouraging families to make time to play together over the Christmas period.Produced by Jungle Creations' in-house creative agenc…

Finalists

Facebook Video
finalist
MAFFICK MEDIA: Kindness is so powerful
To promote kindness and spread love. To remind our audience that sometimes it's the smallest gestures of goodwill that can make the biggest impact. To highlight the importance of paying it forward. In our world, in our moment, that's a message that doesn't get enough airtime, and it's at the foundation of Maffick Media's mission.
Facebook Video
finalist
THE SURPRISE OF A LIFETIME
Nearly 50 million children worldwide are migrants or refugees. Many are not welcomed in their new homes. A child uprooted may be called a refugee, an internally displaced person or a migrant. But first and foremost, a child is a child, no matter where they come from. The world must stand up for these children.
Facebook Video
finalist
The Daily Show: Between the Scenes
Between The Scenes transports fans all over the world into the studio during a taping to listen in on Trevor's hilarious, candid, off-the-cuff conversations with the audience.
Facebook Video
finalist
The Hook for Currys PC World
In June 2018, Blue 449 tasked social publisher The Hook with a perception altering brief for British electrical retailer 'Currys PC World' (CPCW), who were looking to connect with 18-35's during the summer months and tackle any notions that they might be seen as outdated or uncool. The campaign marked CPCW's first ever social content partnership a…
Facebook Video
finalist
WWE Mixed Match Challenge
For the very first time in WWE's history, a video series was produced to be mobile-first and social media-centric, accessible via the Facebook Watch tab on Facebook's official app, rather than broadcast on traditional television or WWE's over-the-top network (WWE Network).WWE Mixed Match Challenge was a fully interactive mixed tag team tournament …

Nominees

Facebook Video
AARP's Disrupt Aging Rapid Response Video Series
We are bombarded with visual stereotypes of aging and ageist attitudes. Images in media portray aging either as decline and frailty, or as something that should be erased. This daily infusion of negative images has a powerful effect on our collective vision of aging. The Disrupt Aging Rapid Response "Aging in the News" effort aims to provoke, inspire, and e…
Facebook Video
At What Cost
Bloomberg set out to take the week's biggest headline and explain how it will impact your finances and your future. The weekly Facebook series helps provide knowledge about complicated topics — from the budget deficit to the trade war — and gives you insight that cuts through the noise.
Facebook Video
Charlie's Perfect Pitch
Spoiler alert: Mastercard is in the credit card industry and the JetBlue Mastercard is a travel card that earns cardholders miles, which can be used towards airfare discounts. Because most credit cards are more or less the same, it's extremely difficult for the company to drive favorability of it's brand and products. One of the ways Mastercard manages to s…
Facebook Video
Courtyard: Unstoppable
The marketing goal for this series was to increase awareness of Courtyard's exclusive partnership with the NFL and bring awareness to their position as the Official Hotel of the NFL. In each episode, Whistle and Courtyard wanted the audience to see how people are driven by their passion and how that passion fuels them to create the football experiences so m…
Facebook Video
Digital Exclusive: Patti LaBelle & Skye Turner
Steve Harvey's daytime talk show shifted the focus of digital and social media this season to creating the best and most engaging experience for viewers both online and on air. This includes an effort to go beyond driving tune-in to broadcast interviews. On the show, a talented young singer, Skye, was surprised by her idol, the legendary Patti LaBelle. The…
Facebook Video
Dolby Audio Awareness Campaign
Objective of this campaign was to create an awareness about Dolby Audio technology and how it can enhance the HD experience for Home Entertainment.
Facebook Video
Game Recognize Game
The series aims to bridge the gap between the two footballs and the fans that love them. It does so by joining the larger-than-life athletes in both sports, who have more in common than you might think. The content highlights the stars' athleticism and also their personalities through fun, and sometimes weird cross-sport challenges. Above all, the athletes …
Facebook Video
Home2 Suites + Twinkie
With travel spaces getting more cramped every year (i.e. airplane leg room), it became the Home2 Suites' mission to "Stand Up For Space", giving guests the freedom and space to bring the things they want. Only problem is, 7 out of 10 travelers don't know that every room at Home2 Suites is a spacious suite. As the newest and only pet-friendly hotel in the H…
Facebook Video
In The Know by AOL
In The Know by AOL was created with the intention of bringing the latest and greatest viral stories, trends, products and places available. We set out to create a video brand that was able to bring users content they wanted to see and share with their friends. In 2018, we managed to shape our brand into that, and really dedicated ourselves to creating the b…
Facebook Video
Infinite Possibilities with Tina Guo
In October, The Ritz-Carlton began a new partnership with world-renowned cellist Tina Guo, whose objective would be to travel to our hotels around the world and create destination soundtracks. As reported by Billboard, "Both Guo and The Ritz-Carlton share a focus on customizing and bringing unique, memorable experiences to their fans and guests that are not…
Facebook Video
Junior Love Officers (Digital Original)
Steve Harvey's Daytime TV Show shifted the focus of digital and social media this season to creating the best and most engaging experience for viewers both online and on air. The objective is simple, viewer engagement, in a larger marketing effort to draw 360-degree tune-in and loyalty to the STEVE TV brand.
Facebook Video
MAFFICK MEDIA: Should the US intervene in Badistan?
Should the US intervene in Badistan? is a satire sketch produced by Maffick Media's Soapbox brand. It unabashedly calls out US interventionist foreign policy and the US corporate media's support of it.
Facebook Video
NFL Undiscovered
The 'NFL Undiscovered' docu-series was the content and storytelling output of the NFL's International Player Pathway program. The goal of that program is to provide an infrastructure for top international athletes who don't have access to the typical pathway to the NFL (high school and college football), with the aim of giving them an opportunity to try out…
Facebook Video
Stargazing
What do the stars have in store for us?Stargazing is our guide to the astrological forces that are controlling your day-to-day life. From advice on handling a family feud, to guidance on pushing past career roadblocks, we look toward the sky to help you navigate life here on Earth! This exciting new TLC Go/Facebook Watch series, takes a deeper dive into div…
Facebook Video
Stop Blaming MSG for Your Headaches
In making this short documentary, we wanted to dispel the myths surrounding Monosodium Glutamate (MSG), a flavor-enhancing seasoning that many fear is harmful, despite mountains of evidence to the contrary.MSG was widely stigmatized in the U.S. after a wave of flawed scientific research in the 60s and 70s claimed it wasn't safe to eat. Despite its widesprea…
Facebook Video
WestJet Christmas Miracle: Uniting Through Traditions
For the past twenty-two years, WestJet has been known as a low-cost domestic carrier. However, with the 2019 launch of their new 787 Dreamliners, WestJet will be recognized as a true global carrier. In addition to this exciting fleet expansion, WestJet is rebranding with their new positioning 'Love Where You're Going'. With seven successful WestJet Christma…
Facebook Video
Wild Times
Wild Times is a 2018 digital version of a variety show...with animals. Lots of animals!The Irwin Family takes us inside their beloved Australia Zoo, created by their late father, Steve, as a part of their mission to protect the world's wildlife. From crocodiles to red pandas, Bindi, Robert and Terri tell us everything we need to know about these wonderful w…