Bloomberg set out to take the week's biggest headline and explain how it will impact your finances and your future. The weekly Facebook series helps provide knowledge about complicated topics — from the budget deficit to the trade war — and gives you insight that cuts through the noise.
To produce these videos, we make a point to interview Bloomberg reporters and outside experts who can bring their knowledge and background to a given topic.
We also use a vertical shot, instead of square or landscape, which is everything native to mobile phone users. This gives us a unique advantage at reaching people on the go and on their phones.
After 31 episodes, we've reached 111K fans on Facebook and have captured millions of views.
