Congratulations to the influencer finalists see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

At What Cost

Entered in Facebook Video

Objective

Bloomberg set out to take the week's biggest headline and explain how it will impact your finances and your future. The weekly Facebook series helps provide knowledge about complicated topics — from the budget deficit to the trade war — and gives you insight that cuts through the noise.

Strategy

To produce these videos, we make a point to interview Bloomberg reporters and outside experts who can bring their knowledge and background to a given topic.

We also use a vertical shot, instead of square or landscape, which is everything native to mobile phone users. This gives us a unique advantage at reaching people on the go and on their phones.

Results

After 31 episodes, we've reached 111K fans on Facebook and have captured millions of views.

Media

Produced by

Bloomberg LP

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.