THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 10th Annual Shorty Awards Best use of Facebook Video

This category honors the most creative and effective incorporation of video content on Facebook by a brand, organization or agency. This award will recognize social media campaigns that incorporate video on Facebook or videos included in a brand's overall presence on Facebook.

See previous winners and honorees here.

Winner

Facebook Video
winner
80 years apart, these two refugees have more in common than you’d think.
We produced this video to move our audience and encourage them to take action for the millions of v…

Finalists

Facebook Video
finalist
"Howler Soccer Ball Phone"
In June 2017, Kovert Creative announced an equity partnership with Howler Media, a multimedia platf…
Facebook Video
finalist
Dua Lipa's New Rules Music Video, The Confidante Miami Beach part of The Unbound Collection by Hyatt
In 2017, The Unbound Collection by Hyatt brand sought a platform to build brand awareness, bringing…
Facebook Video
finalist
Knott’s Scary Farm: Where Nightmares Never End
We needed to reach people when excitement for Halloween was building, when our target was looking f…
Facebook Video
finalist
audience honor
Little Casanova
The campaign aimed to raise mass awareness of the digital identification app; Yoti, (the easiest an…
Facebook Video
finalist
The Pool Party
In 2017, drownings reached record highs across Canada. Despite numerous newscasts and reports with …

Nominees

Facebook Video
#LiveMore #ShareMore
The overall objective of the #LiveMore #ShareMore campaign was to make Western Union more appeal…
Facebook Video
#UA747Farewell
#UA747Farewell was an initiative to honor United's 747 aircraft on its final flight from San Franci…
Facebook Video
A tempestuous island of 1,000 shipwrecks
Between 500 and 1,000 shipwrecks were recorded through the years around the Magdalen Islands, a sma…
Facebook Video
America's Got Talent
The objective of America's Got Talent is to be everywhere our audience is. On TV, online, on social…
Facebook Video
Angie Tribeca Ice
It's not every day that the premiere date of a TV show is revealed by melting down a giant block of…
Facebook Video
Binging with Eggs
The American Egg Board's consumer-facing Facebook page, the Incredible Egg, hosts its own egg recip…
Facebook Video
COMBOnation - Wendy's T-Rex Burger
The goal of "COMBOnation" is to entertain viewers while uncovering the hidden world of secret menu …
Facebook Video
Cultural Capital
Cultural Capital (Nasdaq's first original series) launched in an effort to highlight office culture…
Facebook Video
Fostering Dying Children
AJ+ is always trying to tell stories that illustrate how ordinary individuals empower their communi…
Facebook Video
Game Recognize Game
Our objective was simple: Leverage the presence of international soccer clubs playing in NFL stadiu…
Facebook Video
JCPenney Back to School Scripted Shorts
Back to school shopping is the second biggest shopping season of the year. From 2016 to 2017, back …
Facebook Video
Lessons from a Holocaust Survivor
In August 2017, a man attending a far-right rally in Charlottesville deliberately drove a car into …
Facebook Video
Morning Routine
Your mornings didn't have enough stand-up. We fixed that for you. So start them with bite-sized cl…
Facebook Video
Nibble: Organic Growth and CoupleThing
The Nibble team at Digital Remedy set out to overcome the notion that it was no longer possible for…
Facebook Video
People Are Awesome: Best Videos of the Year So Far!
On People Are Awesome, the fans power the content. Sifting through thousands of submissions per mon…
Facebook Video
RecordTV on Facebook
As one of the major Brazilian TV broadcasters, we're naturally one of the biggest video producers i…
Facebook Video
Shady
In 2017 Refinery29 focused its attention to the staggering world of counterfeit beauty after Kylie'…
Facebook Video
The Alienist: How Social Led to a Record Setting Premiere
Turner and Fullscreen partnered to launch TNT's largest original series of all-time, The Alienist, …
Facebook Video
The Marathon of Life
To use Marathon as the metaphor to communicate 6 essential qualities that one needs to possess to b…