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From the 10th Annual Shorty Awards

Morning Routine

Entered in Facebook Video

Objectives

Your mornings didn't have enough stand-up. We fixed that for you. So start them with bite-sized clips from CC Stand-Up, featuring a mix of A-list comedians and up-and-comers.

Results

Morning Routine is Comedy Central's second-most-followed Facebook Watch series with 273k followers (as of Feb. 21). Facebook considers is a great example of Watch content and has put their own paid support behind it. On average, Morning Routine episodes on Facebook earn 1.8M views each. Our most-watched episode on Facebook was this Michael Che clip with 8.7M views. Morning Routine performs well on Instagram too – in fact, CC's fifth-most-engaging Instagram post of all time is a Morning Routine by Julio Torres with 21.9k likes and 465k views.

Media

Video for Morning Routine

Entrant Company / Organization Name

Comedy Central