ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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From the 11th Annual Shorty Awards

Wild Times

Finalist in Pets & Animals

Entered in Entertainment, Facebook Video

About this entry

Wild Times is a 2018 digital version of a variety show...with animals.

Lots of animals!

The Irwin Family takes us inside their beloved Australia Zoo, created by their late father, Steve, as a part of their mission to protect the world's wildlife. From crocodiles to red pandas, Bindi, Robert and Terri tell us everything we need to know about these wonderful wild animals we love -- all the while giving us tips and advice on how to conserve the ecosystem they live in.

Why does this entry deserve to win?

Through a blend of hosted segments, interviews, and field pieces, hosts Bindi and Robert Irwin immerse fans in the wild world of their family and animal friends.

Wild Times served as a digital lead-in, prior to the Irwin's on-air return to Animal Planet.

New episodes premiered weekly on Facebook Watch, which also allowed for fan interaction and engagement with the linear show's teases and promotional materials.

Results

The fans welcomed back their favorite "wild" family with open arms!

The cross-platform series contributed to overwhelmingly positive engagement across the Discovery brand GO apps - leading to increased mobile GO streams, viewer retention, and new user acquisitions.

Media

Video for Wild Times

Produced by

Animal Planet - GO Original Productions

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Entry Credits