CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Wild Times

Finalist in Pets & Animals

Entered in Entertainment, Facebook Video

Objective

Wild Times is a 2018 digital version of a variety show...with animals.

Lots of animals!

The Irwin Family takes us inside their beloved Australia Zoo, created by their late father, Steve, as a part of their mission to protect the world's wildlife. From crocodiles to red pandas, Bindi, Robert and Terri tell us everything we need to know about these wonderful wild animals we love -- all the while giving us tips and advice on how to conserve the ecosystem they live in.

Strategy

Through a blend of hosted segments, interviews, and field pieces, hosts Bindi and Robert Irwin immerse fans in the wild world of their family and animal friends.

Wild Times served as a digital lead-in, prior to the Irwin's on-air return to Animal Planet.

New episodes premiered weekly on Facebook Watch, which also allowed for fan interaction and engagement with the linear show's teases and promotional materials.

Results

The fans welcomed back their favorite "wild" family with open arms!

The cross-platform series contributed to overwhelmingly positive engagement across the Discovery brand GO apps - leading to increased mobile GO streams, viewer retention, and new user acquisitions.

Media

Video for Wild Times

Produced by

Animal Planet - GO Original Productions

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.