11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Pets and Animals

Organizations, brands or publications targeting pet-owners and animal lovers and enthusiasts are eligible for this award. This award recognizes the best efforts across social media platforms to engage and impress this particular demographic.

See previous winners and honorees here.
#TRAVELINGTINK
Learn about International Pet-Friendly Hotels, Resorts, and Destinations for you and your Fur-iend with #TRAVELINGTINK! Instagram celebrity/model Tinkerbelle the dog (@tinkerbellethedog) has a itch for traveling the world diva style with her human. Tinkerbelle is a well-traveled social media canine that provides tips for a perfect vacation. Through her aw...
142nd Westminster Kennel Club Dog Show
The Westminster Kennel Club Dog Show is one of the oldest sporting events in modern history. Held annually in New York City, thousands of dogs across hundreds of breeds compete for the title 'Best in Show', with tens of thousands of attendees. Millions more tune in online and on-air. Our core objective was simple: celebrate the companionship of dogs. It...
BARK: Creating Hilarious Content for Dogs (And Their People)
BARK's goal with the content it shares in every BarkBox and on social media is about forming a deeper relationship with dog people than they have with any other brand in their lives.The metric goals of BARK's strategy have never been specific, instead they are directional and holistic. Instead of chasing specific engagement metrics on a certain channel or...
The Cat Rap
Contrary to popular belief, cats don't have nine lives. In fact, for abandoned felines, defending their one life is a daily struggle—fighting off contagious diseases, parasite infestations, exposure, poisoning and attacks by predators.Of those lucky enough to end up in adoption shelters, nearly 1 million cats and kittens are euthanized each year in the Un...
The Dodo -- The #1 Most-Viewed Animal Brand on Digital
The Dodo is the #1 digital media brand in the world for animal people, owning the animal category across social platforms including Facebook, YouTube, Instagram, Twitter and Snapchat. We're committed to creating fun, entertaining, emotional, animal-related content — everything from cute viral videos to heartwarming rescue stories and meaningful advocacy p...
VetriScience Take Good Care Video Series
VetriScience pet supplements have been used by veterinarians for over 35 years, but in recent years the brand started selling directly to consumers through retail and e-commerce. As VetriScience expanded its reach, the brand needed to find ways of forging an emotional connection with consumers in an increasingly competitive space being filled with new bra...
Wild Times
Wild Times is a 2018 digital version of a variety show...with animals. Lots of animals!The Irwin Family takes us inside their beloved Australia Zoo, created by their late father, Steve, as a part of their mission to protect the world's wildlife. From crocodiles to red pandas, Bindi, Robert and Terri tell us everything we need to know about these wonderful...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.