11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Entertainment

This award honors the social media efforts supporting musicians, films, comedians, plays and other forms of entertainment. All forms of entertainment are eligible for this award.

See previous winners and honorees here.
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Annihilation Social Campaign
Imagine being trapped inside an unknown force with no connection to the outside world. Your mind, your sense of self garbled, by an ever-evolving alien force. These thoughts are what drove the social m...
Aquaman Digital Marketing Campaign
In December 2018 Warner Bros. Pictures and DC Films invited audiences to dive into the epic cinematic adventure: Aquaman. Warner Bros. and DC's goal for this campaign was to raise awareness of the Aqua...
Countdown to Christmas 2018
Reinvigorate our audience of W25-54 that Hallmark Channel is back with a packed schedule of movies this Christmas.Position Hallmark Channel as the prime destination for Christmas to view quality progra...
Crazy Rich Asians
DMM worked in partnership with Warner Bros. on the theatrical social media campaign for the romantic comedy of the summer, Crazy Rich Asians. The social campaign was executed using strategic social con...
Isle of Dogs - Daily Scraps
Wes Anderson has a style and a fanbase which follows from film to film. Fans of his movies (and movies in general) anticipate his next release. Awareness was not going to be a hurdle for this campaign...
Netflix Bright 'Calling All Will Smiths'
Our brief was to create a campaign that was going to achieve fame, talkability and widespread appeal for Bright, shaped around its posterboy Will Smith, but without a blockbuster marketing budget.Why? ...
Netflix Queer Eye 'Yass, Australia’
Our brief was to launch Season Two of Netflix's Queer Eye in Australia with a local twist. Netflix asked us for a social idea that both drew in a new audience and provided something for existing fans w...
Rampage Digital Marketing Campaign
Warner Bros. Pictures partnered with various creative partners to create an innovative and colossal BIG MEETS BIGGER 360 digital marketing campaign for the hit movie RAMPAGE. Our goal was to mobilize t...
Rampage Home Entertainment Social Media Campaign
VIEW CASE STUDYOur objective was to build hype for the home release of Rampage and encourage audiences everywhere to bring the thrills home with an engaging and distinct campaign that felt different th...
The Meg Digital Marketing Campaign
In building The Meg's marketing campaign, Warner Bros. leaned into their expertise with horror movies. But instead of selling the film as the standard, serious Jason Statham action film, WB embraced th...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Final Entry Deadline is February 21st, 2019