THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 11th Annual Shorty Awards Best in Entertainment

This award honors the social media efforts supporting musicians, films, comedians, plays and other forms of entertainment. All forms of entertainment are eligible for this award.

See previous winners and honorees here.

Winner

Entertainment
winner
Netflix Queer Eye 'Yass, Australia’
Our brief was to launch Season Two of Netflix's Queer Eye in Australia with a local twist. Netflix …

Finalists

Entertainment
finalist
gold honor
Netflix Bright 'Calling All Will Smiths'
Our brief was to create a campaign that was going to achieve fame, talkability and widespread appea…
Entertainment
finalist
gold honor
We Do Our Own (Marketing) Stunts
With the 6th installment of Mission: Impossible, Tom Cruise and Christopher McQuarrie took the fra…
Entertainment
finalist
silver honor
Isle of Dogs - Daily Scraps
Wes Anderson has a style and a fanbase which follows from film to film. Fans of his movies (and mo…
Entertainment
finalist
bronze honor
audience honor
Annihilation Social Campaign
Imagine being trapped inside an unknown force with no connection to the outside world. Your mind, y…
Entertainment
finalist
bronze honor
Deadpool 2 Social Campaign
Deadpool 2 happened to be dropping alongside one of the year's biggest blockbusters. And while the…

Nominees

Entertainment
Aquaman Digital Marketing Campaign
In December 2018 Warner Bros. Pictures and DC Films invited audiences to dive into the epic cinemat…
Entertainment
Brides on a Budget
Sometimes finding the perfect wedding look, at the right price, can be harder than finding "The One…
Entertainment
Countdown to Christmas 2018
Reinvigorate our audience of W25-54 that Hallmark Channel is back with a packed schedule of movies …
Entertainment
Crazy Rich Asians
DMM worked in partnership with Warner Bros. on the theatrical social media campaign for the romanti…
Entertainment
Digital Strategy & Social Presense
Steve Harvey's daytime talk show shifted the focus of digital and social media this season to creat…
Entertainment
Rampage Digital Marketing Campaign
Warner Bros. Pictures partnered with various creative partners to create an innovative and colossal…
Entertainment
Rampage Home Entertainment Social Media Campaign
VIEW CASE STUDYOur objective was to build hype for the home release of Rampage and encourage audien…
Entertainment
Stargazing
What do the stars have in store for us?Stargazing is our guide to the astrological forces that are …
Entertainment
The Meg Digital Marketing Campaign
In building The Meg's marketing campaign, Warner Bros. leaned into their expertise with horror movi…
Entertainment
UnErased: The History of Conversion Therapy in America
Over 700,000 people in America have been subjected to conversion therapy, the dangerous and controv…
Entertainment
Virtual Album Release Party with Ariana
As Ariana Grande and her teams at SB Projects & Republic Records strategized for the midnight rele…
Entertainment
Wild Times
Wild Times is a 2018 digital version of a variety show...with animals. Lots of animals!The Irwin Fa…