THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad

From the 11th Annual Shorty Awards Best in Entertainment

This award honors the social media efforts supporting musicians, films, comedians, plays and other forms of entertainment. All forms of entertainment are eligible for this award.

See previous winners and honorees here.

Winner

Entertainment
winner
Netflix Queer Eye 'Yass, Australia’
Our brief was to launch Season Two of Netflix's Queer Eye in Australia with a local twist. Netflix …

Finalists

Entertainment
finalist
gold honor
Netflix Bright 'Calling All Will Smiths'
Our brief was to create a campaign that was going to achieve fame, talkability and widespread appea…
Entertainment
finalist
gold honor
We Do Our Own (Marketing) Stunts
With the 6th installment of Mission: Impossible, Tom Cruise and Christopher McQuarrie took the fra…
Entertainment
finalist
silver honor
Isle of Dogs - Daily Scraps
Wes Anderson has a style and a fanbase which follows from film to film. Fans of his movies (and mo…
Entertainment
finalist
bronze honor
audience honor
Annihilation Social Campaign
Imagine being trapped inside an unknown force with no connection to the outside world. Your mind, y…
Entertainment
finalist
bronze honor
Deadpool 2 Social Campaign
Deadpool 2 happened to be dropping alongside one of the year's biggest blockbusters. And while the…

Nominees

Entertainment
finalist
bronze honor
audience honor
Annihilation Social Campaign
Imagine being trapped inside an unknown force with no connection to the outside world. Your mind, y…
Entertainment
Aquaman Digital Marketing Campaign
In December 2018 Warner Bros. Pictures and DC Films invited audiences to dive into the epic cinemat…
Entertainment
Brides on a Budget
Sometimes finding the perfect wedding look, at the right price, can be harder than finding "The One…
Entertainment
Countdown to Christmas 2018
Reinvigorate our audience of W25-54 that Hallmark Channel is back with a packed schedule of movies …
Entertainment
Crazy Rich Asians
DMM worked in partnership with Warner Bros. on the theatrical social media campaign for the romanti…
Entertainment
finalist
bronze honor
Deadpool 2 Social Campaign
Deadpool 2 happened to be dropping alongside one of the year's biggest blockbusters. And while the…
Entertainment
Digital Strategy & Social Presense
Steve Harvey's daytime talk show shifted the focus of digital and social media this season to creat…
Entertainment
finalist
silver honor
Isle of Dogs - Daily Scraps
Wes Anderson has a style and a fanbase which follows from film to film. Fans of his movies (and mo…
Entertainment
finalist
gold honor
Netflix Bright 'Calling All Will Smiths'
Our brief was to create a campaign that was going to achieve fame, talkability and widespread appea…
Entertainment
winner
Netflix Queer Eye 'Yass, Australia’
Our brief was to launch Season Two of Netflix's Queer Eye in Australia with a local twist. Netflix …
Entertainment
Rampage Digital Marketing Campaign
Warner Bros. Pictures partnered with various creative partners to create an innovative and colossal…
Entertainment
Rampage Home Entertainment Social Media Campaign
VIEW CASE STUDYOur objective was to build hype for the home release of Rampage and encourage audien…
Entertainment
Stargazing
What do the stars have in store for us?Stargazing is our guide to the astrological forces that are …
Entertainment
The Meg Digital Marketing Campaign
In building The Meg's marketing campaign, Warner Bros. leaned into their expertise with horror movi…
Entertainment
UnErased: The History of Conversion Therapy in America
Over 700,000 people in America have been subjected to conversion therapy, the dangerous and controv…
Entertainment
Virtual Album Release Party with Ariana
As Ariana Grande and her teams at SB Projects & Republic Records strategized for the midnight rele…
Entertainment
finalist
gold honor
We Do Our Own (Marketing) Stunts
With the 6th installment of Mission: Impossible, Tom Cruise and Christopher McQuarrie took the fra…
Entertainment
Wild Times
Wild Times is a 2018 digital version of a variety show...with animals. Lots of animals!The Irwin Fa…