Best in Entertainment in Social Media - Shorty Awards

5th Annual Shorty Social Good Awards Categories

Entries are now closed. Finalists will be announced in mid-October!

From the 11th Annual Shorty Awards Best in Entertainment

This award honors the social media efforts supporting musicians, films, comedians, plays and other forms of entertainment. All forms of entertainment are eligible for this award.

See previous winners and honorees here.

Winner

Netflix Queer Eye 'Yass, Australia’

Our brief was to launch Season Two of Netflix's Queer Eye in Australia with a local twist. Netflix asked us for a social idea that both drew in a new audience and provided something for existing fans who were familiar with the show.We needed to make an American show resonate with Australians, and create a campaign that promoted the show in a way t…

Finalists

Netflix Bright 'Calling All Will Smiths'

Our brief was to create a campaign that was going to achieve fame, talkability and widespread appeal for Bright, shaped around its posterboy Will Smith, but without a blockbuster marketing budget.Why? As its first major, multi-million investment in the script and production, Bright was Netflix's first ever major Original movie. As a Netflix Origin…

We Do Our Own (Marketing) Stunts

With the 6th installment of Mission: Impossible, Tom Cruise and Christopher McQuarrie took the franchise to new heights. Of course, we had to create a multi-platform, innovative marketing campaign to match. We had to showcase the new movie pushing boundaries in stunts, technology and more. In order to do this, we set out to immerse fans in the wo…

Isle of Dogs - Daily Scraps

Wes Anderson has a style and a fanbase which follows from film to film. Fans of his movies (and movies in general) anticipate his next release. Awareness was not going to be a hurdle for this campaign. What we needed to do was draw his fans in and broaden the experience by creating a fun, engaging, joyful, multi-platform experience that rewarded …

Annihilation Social Campaign

Imagine being trapped inside an unknown force with no connection to the outside world. Your mind, your sense of self garbled, by an ever-evolving alien force. These thoughts are what drove the social media campaign strategy for Paramount's theatrical release of Annihilation. Our objective with every piece of content or experience was to immerse fi…

Deadpool 2 Social Campaign

Deadpool 2 happened to be dropping alongside one of the year's biggest blockbusters. And while the first movie was one of the top grossing R-rated films of all time, sequels in Hollywood have a history of under-performing. Fans were nervous that too much studio money was involved and their favorite anti-hero had been watered down. So, we needed t…

Nominees

Aquaman Digital Marketing Campaign

In December 2018 Warner Bros. Pictures and DC Films invited audiences to dive into the epic cinematic adventure: Aquaman. Warner Bros. and DC's goal for this campaign was to raise awareness of the Aquaman character by creating a narrative via talent over social channels to encourage organic conversation around the film.

Brides on a Budget

Sometimes finding the perfect wedding look, at the right price, can be harder than finding "The One". Brides on a Budget, a TLC GO Original series follows four different brides as they attempt to complete their dream wedding looks, without breaking the bank! Hosted by fashion + beauty expert and InStyle Editor Kahlana Barfield Brown, these budget brides pr…

Countdown to Christmas 2018

Reinvigorate our audience of W25-54 that Hallmark Channel is back with a packed schedule of movies this Christmas.Position Hallmark Channel as the prime destination for Christmas to view quality programming content with family and friends.

Crazy Rich Asians

DMM worked in partnership with Warner Bros. on the theatrical social media campaign for the romantic comedy of the summer, Crazy Rich Asians. The social campaign was executed using strategic social content series that brought the film's humor to life digitally while also highlighting the universal and relatable moments. By utilizing and focusing our social …

Digital Strategy & Social Presense

Steve Harvey's daytime talk show shifted the focus of digital and social media this season to creating the best and most engaging experience for viewers both online and on air. Goals were to raise awareness for season 2, drive tune-in to episodes throughout the season, increase viewer engagement between episodes, and grow revenue for the business in the for…

Rampage Digital Marketing Campaign

Warner Bros. Pictures partnered with various creative partners to create an innovative and colossal BIG MEETS BIGGER 360 digital marketing campaign for the hit movie RAMPAGE. Our goal was to mobilize the enormous fandom of Dwayne Johnson, highlight the scope and scale of the creatures and market the movie as the must-see popcorn flick of 2018. The spectacul…

Rampage Home Entertainment Social Media Campaign

VIEW CASE STUDYOur objective was to build hype for the home release of Rampage and encourage audiences everywhere to bring the thrills home with an engaging and distinct campaign that felt different than the film's theatrical marketing.

What do the stars have in store for us?Stargazing is our guide to the astrological forces that are controlling your day-to-day life. From advice on handling a family feud, to guidance on pushing past career roadblocks, we look toward the sky to help you navigate life here on Earth! This exciting new TLC Go/Facebook Watch series, takes a deeper dive into div…

The Meg Digital Marketing Campaign

In building The Meg's marketing campaign, Warner Bros. leaned into their expertise with horror movies. But instead of selling the film as the standard, serious Jason Statham action film, WB embraced the movie's fun and self-effacing tone, counterbalancing it with bold action and horror elements to position The Meg as a horror comedy. When the first trailer …

UnErased: The History of Conversion Therapy in America

Over 700,000 people in America have been subjected to conversion therapy, the dangerous and controversial ex-gay treatment. UnErased tells their stories.The podcast docuseries UnErased was developed to help build awareness and protect LGBTQ youth from conversion therapy. Created by Focus Features, Stitcher, Limina House, and Jad Abumrad of Radiolab, the ser…

Virtual Album Release Party with Ariana

As Ariana Grande and her teams at SB Projects & Republic Records strategized for the midnight release of her #1 album, Sweetener, they strove to create an additional tall order: an intimate moment between her and her most loyal supporters. As well as driving awareness for the new album, the goal wasn't just about publicity but rather to create an authentic…

Wild Times is a 2018 digital version of a variety show...with animals. Lots of animals!The Irwin Family takes us inside their beloved Australia Zoo, created by their late father, Steve, as a part of their mission to protect the world's wildlife. From crocodiles to red pandas, Bindi, Robert and Terri tell us everything we need to know about these wonderful w…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

finalists for the 5th annual shorty social good awards will be announced in mid-october!