CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Brides on a Budget

Finalist in Fashion

Entered in Entertainment

Objective

Sometimes finding the perfect wedding look, at the right price, can be harder than finding "The One".

Brides on a Budget, a TLC GO Original series follows four different brides as they attempt to complete their dream wedding looks, without breaking the bank! Hosted by fashion + beauty expert and InStyle Editor Kahlana Barfield Brown, these budget brides prove that you don't have to sacrifice funds or fabulousness to achieve a runway worthy walk down the aisle.

Brides on a Budget was developed as a digital-exclusive original series for TLC GO, the brand's mobile on-demand service. With a focus on providing a compelling viewing experience for both an established cable TV audience as well as a uniquely digital audience. Our aim was to create programming that captured a blended viewership, of TLC fans and new audiences.

Strategy

The GO Original team worked closely with TLC's linear arm to outline their established on-air programming thematics, and identified the spaces in which to expand on areas of interest, digitally.

Brides on a Budget was developed to be complementary to TLC's linear "bridal" coverage, while also being curated through a youthful & digitally focused lens.

From the ground up, the content was produced with a digital audience in mind, taking a linear format and incorporating elements such as process videos, Hair & Make Up tutorials, and accessible styling takeaways, making it inherently more sharable for a social audience, and maximizing opportunities for viewer engagement.



Results

The series contributed to overwhelmingly positive engagement across the Discovery brand GO apps - leading to increased mobile GO streams, viewer retention, and new user acquisitions.

Media

Video for Brides on a Budget

Produced by

TLC - GO Original Productions

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.