Our objective was to build hype for the home release of Rampage and encourage audiences everywhere to bring the thrills home with an engaging and distinct campaign that felt different than the film's theatrical marketing.
To engage fans, we created a series of interactive assets that felt just as fun as the movie itself. From clever Instagram Stories that mimicked a phone call from The Rock, to unique carousels that let users watch the monsters scale massive skyscrapers, to humorous videos that tapped into meme culture, our campaign encouraged fans to bring home both the thrills, and the laughs, of Rampage.
