Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 11th Annual Shorty Awards

Rampage Home Entertainment Social Media Campaign

Entered in Entertainment

About this entry

VIEW CASE STUDY

Our objective was to build hype for the home release of Rampage and encourage audiences everywhere to bring the thrills home with an engaging and distinct campaign that felt different than the film's theatrical marketing.

Why does this entry deserve to win?

To engage fans, we created a series of interactive assets that felt just as fun as the movie itself. From clever Instagram Stories that mimicked a phone call from The Rock, to unique carousels that let users watch the monsters scale massive skyscrapers, to humorous videos that tapped into meme culture, our campaign encouraged fans to bring home both the thrills, and the laughs, of Rampage.

Media

Entrant Company / Organization Name

Ignition, Warner Brothers

Link

Entry Credits